US Loofah Market Size and Forecast, Country Share, Trend, and Growth Opportunity Analysis Report Coverage: By Product Type, Distribution Channel

The US loofah market size was valued at US$ 628.09 million in 2023 and is projected to reach US$ 942.24 million by 2031; it is expected to register a CAGR of 5.2% from 2023 to 2031.

The US loofah market is a vibrant and growing segment in the broader personal care industry, owing to urbanization, changing lifestyles, and an increasing influence of social media influence among consumers. Loofah is gaining immense popularity in the US market attributed to its excellent cleansing and exfoliating properties. It offers various benefits to improve skin health and consumer wellness. Loofah opens up pores, making it easier to remove excess dirt and oil from the skin, leaving the skin look smoother and fresher. It stimulates the skin tissues and promotes blood circulation in the body, reducing cellulite and helps the skin regain its elasticity which further reduces cellulite and helps the skin regain its elasticity.

The increasing popularity of the zero-waste movement in the country has drawn attention toward natural and organic loofahs that are biodegradable and compostable. Unlike synthetic loofahs, natural and organic loofahs are produced from the fruits of the vine-growing luffa plants. They are part of the gourd family, also known as Cucurbitaceae. The luffa fruit is dried and peeled; its fibrous interior is used as a sponge. Natural loofahs tend to be abrasive and stronger than traditional and synthetic loofahs.

Several natural and organic loofahs are made using vetiver as a raw material. Vetiver is a tall perennial grass known for its healing properties and appealing aroma. Loofahs that are made using vetiver grass provide extra hydration and moisturization to the skin. Such benefits of the organic and natural loofah drive its demand in the US. Further, several manufacturers, including EcoRoots, Natural Bath and Body Shop, and Grapeseed Co, offer organic and natural loofahs to meet the growing demand in the country.

Some of the key players operating in the US loofah market are NectarLife, PMD Beauty, Earth Therapeutics, Coty Inc, EcoTools Beauty, Zephyr Companies LLC, IMS Trading LLC, Natural Bath and Body Shop, Daily Concepts, and Finchberry. These players offer innovative products at affordable prices that attract a large number of consumers, opening new opportunities for them in the coming years.

The overall US loofah market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information about the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain analytical insights into the topic. Participants in this process include industry experts, such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants, such as valuation experts, research analysts, and key opinion leaders, specializing in the US loofah market.