South & Central America Event Logistics Market Forecast to 2031 - Regional Analysis - by Type and End User

The South & Central America event logistics market was valued at US$ 1.15 billion in 2023 and is expected to reach US$ 1.50 billion by 2031; it is estimated to register a CAGR of 3.3% from 2023 to 2031.

Rise in Corporate Exhibition/Events in Growing Construction and Renewable Energy Industry Fuel South & Central America Event Logistics Market

Various renewable energy companies in several countries are raising spending on corporate events or exhibitions across the globe, which is boosting the number of such events. These events are focused on building relations with the community in various sectors, including solar, wind, geothermal, wave energy, bioenergy, and others. By participating exclusively in the top trade fairs of these industries, companies have the opportunity to increase their brand awareness and make a statement about their products and services in this highly growing renewable energy industry.

In addition, trade shows are a robust platform that allows companies to showcase their entire business at one booth, raising company awareness among customers. A company can focus on products, services, as well as its work culture and values to ensure that potential customers visit its exhibition stand. As a result, there is a rise in spending on establishing such exhibition stands, which is expected to be the key future trend in driving the demand for event logistics services.

Events or trade shows in the construction industry are arranged each year with a focus on client engagement, product launches, and creating opportunities for business growth, among others. A few of the top construction trade shows include the Feicon Batimat, Latin American Construction Congress, ExpoCihac, and Latin American Mining Congress. For instance, Feicon Batimat is a major construction trade show held in São Paulo, Brazil, attracting around 50,000 visitors and over 700 exhibitors. The event spans approximately 70,000 square meters, showcasing a wide range of building materials, technologies, and services. It serves as a key platform for networking and discovering the latest trends in the construction industry.

Thus, the rise in corporate events or trade shows is anticipated to fuel the South & Central America event logistics market growth in the coming years.

Furthermore, renewable energy technologies such as solar, wind, geothermal, hydropower, ocean, and others are highly growing power generation technologies across the globe. Rise in awareness and investment towards generation of electricity sustainably through the renewable sources is expected to grow in the future. To showcase or advertise the new and technologically advanced products in this industry, companies or associations are arranging corporate events or trade exhibition/shows. This will benefit companies in creating business opportunities with other competitors in the market by adopting strategies such as partnership, collaboration, agreements, and others. According to EventsEye, there are more than 400 trade shows scheduled in the year 2024.

South & Central America Event Logistics Market Overview

South & Central America event logistics market is further categorized into Brazil, Argentina, and Rest of South & Central America. Brazil dominated the event logistics market in 2023 and is further expected to retain its dominance during the forecast period as well. Further, some of the major countries driving the growth for event logistics market in South & Central America region includes Brazil, Colombia, Argentina, Chile, and Peru. These countries are likely to host around 300 trade fairs in 2024 which is one of the major factors expected to drive the growth for event logistics in the South & Central America region. Further, the main industry that is likely to drive the market for event logistics is sports events sector.

South & Central America Event Logistics Market Revenue and Forecast to 2031 (US$ Million)

South & Central America Event Logistics Market Segmentation

The South & Central America event logistics market is categorized into type, end user, and country.

Based on type, the South & Central America event logistics market is segmented inventory management, delivery management, freight forwarding, pallets and packaging services, and others. The freight forwarding segment held a larger market share in 2023.

In terms of end user, the South & Central America event logistics market is categorized into media and entertainment, sports events, corporate events and trade fairs, cultural events, and others. The corporate events and trade fairs segment held the largest market share in 2023.

By country, the South & Central America event logistics market is segmented into Brazil, Argentina, and the Rest of South & Central America. Brazil dominated the South & Central America event logistics market share in 2023.

C H Robinson Worldwide Inc, CEVA Logistics AG, DB Schenker, Deutsche Post AG, DSV AS, FedEx Corp, GEODIS SA, Kuehne + Nagel International AG, and United Parcel Service Inc are some of the leading companies operating in the South & Central America event logistics market.