North America Luxury Vinyl Tiles Flooring Market Forecast to 2031 - Regional Analysis - by Type and End User

The North America luxury vinyl tiles (LVT) flooring market was valued at US$ 6.62 billion in 2023 and is expected to reach US$ 13.00 billion by 2031; it is estimated to register at a CAGR of 8.8% from 2023 to 2031.

Technological Advancements Fuel North America Luxury Vinyl Tiles (LVT) Flooring Market

Improved printing technologies have allowed for more realistic and intricate designs, enhancing the aesthetic appeal and making luxury vinyl tiles (LVT) flooring a more attractive option for consumers seeking the look of natural materials such as wood or stone. This innovation opens up new market segments, such as high-end residential properties and design-conscious commercial spaces, where the visual impact of flooring plays a crucial role.

The integration of enhanced performance features such as waterproofing and scratch resistance significantly broadens the applications of luxury vinyl tiles (LVT) flooring. Waterproof luxury vinyl tiles (LVT) allow for installation in moisture-prone areas such as kitchens, bathrooms, and basements, where traditional flooring options, including hardwood or laminate, may not be suitable. This expansion into previously untapped segments of the market increases the versatility and appeal of luxury vinyl tiles (LVT), further driving its demand in both residential and commercial sectors.

The incorporation of scratch-resistant properties enhances the durability and longevity of luxury vinyl tiles (LVT) flooring, making it ideal for high-traffic areas in commercial settings such as retail stores, restaurants, and healthcare facilities. This enhanced durability not only reduces maintenance costs but also extends the lifespan of the flooring, providing long-term value to customers.

North America Luxury Vinyl Tiles (LVT) Flooring Market Overview

Luxury vinyl tiles (LVT) flooring market in North America is segmented into the US, Canada, and Mexico. The luxury vinyl tiles (LVT) flooring market in North America has experienced significant growth and evolution in recent years, driven by factors including growing residential construction and renovation, technological advancements, changing consumer preferences, and the growing demand for durable, aesthetically pleasing flooring solutions.

For instance, according to the US Census Bureau and HUD, ~1,470,000 building permits were issued for privately owned construction, which is 8.6% above the January 2023 number of permits issued. LVT flooring has emerged as a popular choice among homeowners, architects, and interior designers due to its numerous advantages over traditional flooring options.

The key driver behind the growth of the LVT flooring market in North America is its ability to replicate the look and feel of natural materials such as hardwood, stone, and ceramic tiles at a fraction of the cost. This has made LVT flooring an attractive option for budget-conscious consumers who economically desire the elegance and sophistication of high-end flooring materials. Additionally, advancements in manufacturing technologies have led to the development of LVT flooring products that offer superior durability, water resistance, and easy maintenance, making them ideal for use in high-traffic areas such as kitchens, bathrooms, and commercial spaces.

This has further fueled the demand for LVT flooring in North America, particularly among homeowners and businesses seeking long-lasting, low-maintenance flooring solutions. For instance, the value of new residential construction projects in the US was an estimated US$ 986.72 billion in 2023, a 12% increase from 2023. Furthermore, the increasing focus on sustainability and environmental consciousness has prompted manufacturers to produce LVT flooring using eco-friendly materials and processes. Many LVT flooring products now feature recycled content and are certified as low emission, contributing to their appeal among environmentally conscious consumers.

North America Luxury Vinyl Tiles (LVT) Flooring Market Revenue and Forecast to 2031 (US$ Million)

North America Luxury Vinyl Tiles (LVT) Flooring Market Segmentation

The North America luxury vinyl tiles (LVT) flooring market is segmented based on type, end user, and country.

Based on type, the North America luxury vinyl tiles (LVT) flooring market is bifurcated into rigid and flexible. The rigid segment held a larger share in 2023.

In terms of end user, the North America luxury vinyl tiles (LVT) flooring market is segmented into residential, commercial, and institutional. The residential segment held the largest share in 2023.

Based on country, the North America luxury vinyl tiles (LVT) flooring market is categorized into the US, Canada, and Mexico. The US dominated the North America luxury vinyl tiles (LVT) flooring market in 2023.

Wedge Industries Ltd; Mohawk Industries, Inc.; Tarkett; Shaw Industries Group, Inc.; Interface Inc; AWI Licensing, LLC; Gerflor Group; Congoleum; Mannington Mills, Inc.; and Forbo Holding AG are some of the leading companies operating in the North America luxury vinyl tiles (LVT) flooring market.