The Global Baby Oral Care Market will reach US$ 1.77 billion by 2032, up from US$ 1.34 billion in 2023, with a CAGR of 3.20% between 2024 and 2032. The market for infant oral hygiene products is mostly driven by the rising worries about pediatric dentistry, increased knowledge of the importance of early oral health, and the growing emphasis that parents and caregivers have on preventive healthcare practices globally.
Baby Oral Care Industry Outlooks
The market for baby oral care goods includes brushes, toothpaste, gum-soothing gels, floss, teethers, and other items. These goods are especially made to be compatible with the interior structure of a bay's mouth, protecting the teeth and gums from harm.
The growing awareness of the importance of pediatric dental health has propelled the growth of baby oral care as a major industry within the healthcare sector. The products vary from parent education materials and teething gels to specialist toothbrushes and fluoride toothpaste. Businesses concentrate on using natural, safe, and inventive ingredients to satisfy consumer demand for non-toxic products. Campaigns encouraging first dental exams by the age of one further underscore the value of early dental checkups in the market. Furthermore, digital platforms furnish parents with tools and advice, augmenting their comprehension and involvement. In general, the sector seeks to promote healthy mouth habits from an early age.
Driving Forces of Baby Oral Care Market
Growing Issues with Oral Health in Children
Modern parents are willing to spend money on cutting-edge products and are becoming more and more concerned about their children's preventive healthcare. Parents are being encouraged to utilize infant oral care products due to the growing worry over a variety of oral diseases, including early tooth decay, bacterial infections, tongue pushing, and lip sucking. For instance, by the time they are five years old, 1 in 3 children between the ages of five and six have tooth decay in one or more baby teeth, according to data issued by the Australian Dental Association in October 2022. The ""National Oral Health Plan 2015-2024"" was introduced by the Australian government in response to the rising incidence of poor oral health among the populace. As a result, the industry is becoming more concerned about the growing number of dental illnesses, which is driving up demand for specialized infant oral care items including gum massagers, teething gels, fluoride-free toothpaste, and soft-bristle toothbrushes that address these issues.
Furthermore, in order to raise awareness about oral health, the United States government administers the Medicaid and Children's Health Insurance Program (CHIP), which covers dental services such as examinations, X-rays, fluoride treatments, dental sealants, fillings, and more.
Innovative Products boosts the industry growth
In the infant oral care market, innovative products play a critical role in driving growth as they cater to changing customer tastes and needs. To assure both safety and efficacy, companies are creating toothbrushes with ergonomic forms and soft bristles specifically for small hands. Parents who are concerned about their health and want non-toxic toothpaste options can find new formulations that are made of natural materials and frequently include no fluoride. Gums are soothed and hygiene is promoted by teething toys that also function as dental hygiene equipment.
Additionally, smart technology is entering this market in the form of items that track brushing patterns and offer feedback through applications, promoting improved oral hygiene practices from an early age. Positive associations with oral hygiene are also fostered by educational kits that instruct parents and kids about dental health. As more parents place a higher priority on their kids' oral cleanliness, these creative solutions not only increase convenience and efficacy but also promote a proactive dental health culture, which will accelerate business growth.
Asia Pacific Baby Oral Care Market
The market for baby oral care in Asia Pacific is growing quickly due to rising disposable incomes and growing awareness of kid dental health. Preventive care is becoming more and more important to parents, which is driving up demand for cutting-edge goods like natural toothpaste and toothbrushes with soft bristles. Government campaigns encouraging early dental exams also contribute to the market's expansion. The region's varied cultural customs and customer preferences promote the creation of specialized dental care products for young children.
China Baby Oral Care Industry
Growing parental knowledge of dental health and a growing focus on preventative treatment are driving considerable growth in China's newborn oral care market. Families with more discretionary means can now afford to buy premium dental hygiene products, such as baby-specific toothpaste without fluoride and toothbrushes with soft bristles. E-commerce sites are essential for accessibility since they make it simple for parents to buy a variety of goods. In addition, parents are being encouraged to embrace proactive oral hygiene practices by government efforts that support early dental checkups. Innovation is also being seen in the sector, as companies are bringing in educational resources and smart toothbrushes to engage kids.
Additionally, the country’s demand of dental care products is further bolstered by the dense population. It is anticipated that long-term market growth would be driven by trends such as modern parenting, which is bolstered by government programs to enhance children's health and well-being, consumer awareness campaigns conducted by prominent corporations, and greater access to childcare services and goods. For example, the China Dental Show, the industry's premier trade show, and the Annual Meeting of the China Stomatological Association (CSA) were held in 2022. The events showcased goods and services from every stage of the oral health value chain, including equipment procurement, trade negotiations, ongoing education, and brand and product marketing.
India Baby Oral Care Industry
In India, the market for baby oral care is expanding significantly due to parents' growing knowledge of the importance of early dental hygiene and wellness. Specialty items such child toothpaste without fluoride, toothbrushes with soft bristles, and teething tools are in high demand right now. E-commerce sites are improving accessibility by making it simple for parents to locate a wide range of possibilities.
Furthermore, in India, the prevalence of oral problems among children across all age groups has increased dramatically. For instance, the Ministry of Health & Family Welfare and the Directorate General of Health Services of the Government of India report that dental caries is a public health concern in India, occurring 60-80% of the time in youngsters. In order to maintain dental hygiene and protect their child from bacterial diseases, parents are now implementing infant oral care solutions.
Additionally, in order to appeal to consumers who are concerned about their health, it is anticipated that the market will witness more innovation in the form of eco-friendly products and smart dental tools. It is probable that educational programs endorsing the value of dental hygiene will acquire traction and impact consumer behavior even more. In addition, the market will proceed to be shaped by government funding for projects related to pediatric dental health, emphasizing the importance of early oral care for Indian families.
Global Baby Oral Care Company Analysis
The key players in baby oral care industry are Church & Dwight Co., Inc., Colgate-Palmolive Company, Johnson & Johnson, Procter & Gamble (P&G) Company, Pigeon Corporation, Unilever Plc, Honasa Consumer Ltd and Himalaya Wellness Company.
Global Baby Oral Care Company News
April 2024- The dental service organization (DSO), Sage Dental, has expanded to over 120 locations throughout Florida and Georgia with the opening of two new practices in South Tampa and Viera, Florida. Dentists are able to concentrate on patient care since Sage Dental, a DSO, provides clinical and non-clinical support to its connected offices.
February 2024- Colgate teamed together with UNICEF India-incubated platform IMPAct4Nutrition, which focuses on nutrition. Through this collaboration, Colgate's social responsibility and IMPAct4Nutrition's specialist knowledge will be combined to raise children's awareness of nutrition and oral health. By 2025, the goal is to positively affect an extra 10 million youngsters.
July 2022- The launch of premium toothpaste for kids and adults was announced by Davids Natural Toothpaste. It is boosted with delicious strawberry and watermelon flavors that will leave the mouth feeling clean and refreshed, all while being packed with of natural goodness. This high-performance, fluoride-free toothpaste safely and effectively whitens teeth using chemicals that are derived from natural sources. It clears the breath and gets rid of plaque.
May 2021- To provide safe dental care for infants between the ages of six months and six years, Marico Bangladesh has expanded its line of baby oral care products under the Parachute Just for Baby brand.
Product Type- Market breakup in 5 viewpoints:
1. Toothbrush
2. Toothpaste
3. Floss
4. Tooth Mousse
5. Others
End User- Market breakup in 2 viewpoints:
1. Infant
2. Toddler
Distribution Channel- Market breakup in 5 viewpoints:
1. Supermarket/Hypermarket
2. Specialist Retailers
3. Online Stores
4. Convenience Stores
5. Others
Countries- Market breakup in 25 viewpoints:
1. North America
1.1 United States
1.2 Canada
2. Europe
2.1 France
2.2 Germany
2.3 Italy
2.4 Spain
2.5 United Kingdom
2.6 Belgium
2.7 Netherland
2.8 Turkey
3. Asia Pacific
3.1 China
3.2 Japan
3.3 India
3.4 Australia
3.5 South Korea
3.6 Thailand
3.7 Malaysia
3.8 Indonesia
3.9 New Zealand
4. Latin America
4.1 Brazil
4.2 Mexico
4.3 Argentina
5. Middle East & Africa
5.1 South Africa
5.2 Saudi Arabia
5.3 UAE
All the key players have been covered from 4 Viewpoints:
- Business Overview
- Key Persons
- Recent Development & Strategies
- Financial Insights
Key Players Analysis:
1. Church & Dwight Co., Inc.
2. Colgate-Palmolive Company
3. Johnson & Johnson
4. Procter & Gamble (P&G) Company
5. Pigeon Corporation
6. Unilever Plc
7. Honasa Consumer Ltd
8. Himalaya Wellness Company
Table of Contents
Companies Mentioned
- Church & Dwight Co. Inc.
- Colgate-Palmolive Company
- Johnson & Johnson
- Procter & Gamble (P&G) Company
- Pigeon Corporation
- Unilever Plc
- Honasa Consumer Ltd
- Himalaya Wellness Company
Methodology
In this report, for analyzing the future trends for the studied market during the forecast period, the publisher has incorporated rigorous statistical and econometric methods, further scrutinized by secondary, primary sources and by in-house experts, supported through their extensive data intelligence repository. The market is studied holistically from both demand and supply-side perspectives. This is carried out to analyze both end-user and producer behavior patterns, in the review period, which affects price, demand and consumption trends. As the study demands to analyze the long-term nature of the market, the identification of factors influencing the market is based on the fundamentality of the study market.
Through secondary and primary researches, which largely include interviews with industry participants, reliable statistics, and regional intelligence, are identified and are transformed to quantitative data through data extraction, and further applied for inferential purposes. The publisher's in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of their recommendations and advice.
Primary Research
The primary purpose of this phase is to extract qualitative information regarding the market from the key industry leaders. The primary research efforts include reaching out to participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions. The publisher also established professional corporate relations with various companies that allow us greater flexibility for reaching out to industry participants and commentators for interviews and discussions, fulfilling the following functions:
- Validates and improves the data quality and strengthens research proceeds
- Further develop the analyst team’s market understanding and expertise
- Supplies authentic information about market size, share, growth, and forecast
The researcher's primary research interview and discussion panels are typically composed of the most experienced industry members. These participants include, however, are not limited to:
- Chief executives and VPs of leading corporations specific to the industry
- Product and sales managers or country heads; channel partners and top level distributors; banking, investment, and valuation experts
- Key opinion leaders (KOLs)
Secondary Research
The publisher refers to a broad array of industry sources for their secondary research, which typically includes, however, is not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Patent and regulatory databases for understanding of technical & legal developments
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic new articles, webcasts, and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecasts
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 105 |
| Published | November 2024 |
| Forecast Period | 2023 - 2032 |
| Estimated Market Value ( USD | $ 1.34 Billion |
| Forecasted Market Value ( USD | $ 1.77 Billion |
| Compound Annual Growth Rate | 3.1% |
| Regions Covered | Global |
| No. of Companies Mentioned | 8 |
