Berry Market Report 2024

This Berry market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The berry market size has grown steadily in recent years. It will grow from $24.44 billion in 2023 to $25.61 billion in 2024 at a compound annual growth rate (CAGR) of 4.8%. The growth during the historic period can be attributed to increased consumer awareness of health benefits, rising demand for superfoods, improved year-round availability of fresh berries due to enhanced supply chains, advancements in cultivation methods, the expansion of berry farming into new regions, greater consumption of organic products, and the growing popularity of functional foods and beverages that incorporate berries.

The berry market size is expected to see steady growth in the next few years. It will grow to $30.98 billion in 2028 at a compound annual growth rate (CAGR) of 4.9%. The growth during the forecast period can be attributed to the expansion of plant-based diets, increasing demand for natural ingredients in processed foods, innovations in berry packaging and shelf-life extension, rising interest in sustainable farming practices, consumer preference for antioxidant-rich foods, the growth of e-commerce platforms for fresh produce, and the expanding use of berries in nutraceuticals. Key trends expected in this period include the rising popularity of organic and regenerative farming, increased demand for exotic berry varieties such as açai and goji, greater consumption of berries in snack bars and smoothies, the incorporation of berries into plant-based meat alternatives, the development of functional beverages with berry extracts, demand for zero-waste products, and advancements in berry-based supplements and skincare items.

The growth of the food and beverage industry is expected to drive the expansion of the berry market in the coming years. This industry encompasses the processing, packaging, and distribution of food and drink products for consumer use. It is experiencing growth due to factors such as increasing global populations, urbanization, shifting dietary preferences, and rising demand for convenience foods. Additionally, health-conscious trends and innovations in product offerings are fueling its development. Berries are popular ingredients in food and beverages because of their natural sweetness, vibrant colors, and high nutrient content. They add flavor, nutritional value, and visual appeal to products such as smoothies, juices, snacks, and desserts. For example, in July 2024, the UK’s Department for Environment, Food & Rural Affairs reported that the food chain's Gross Value Added (GVA), excluding agriculture and fishing, reached $177.27 billion (£132.9 billion) in 2022, showing a 15.4% increase from 2021. During this period, all sectors of the food and drink industry saw growth, with catering increasing by 23.4%, manufacturing by 15.2%, retail by 2.3%, and wholesale by 31.3%. Consequently, the expansion of the food and beverage industry is boosting the berry market’s growth.

Leading companies in the berry market are responding to consumer demand for convenient, healthy, and on-the-go options by creating innovative products, such as snack lines that incorporate the nutritional benefits of berries. Snack lines are convenient, ready-to-eat products designed for quick consumption, often featuring fruits such as berries to provide a tasty and nutritious snack. For instance, in August 2024, Naturipe Farms, a US-based berry company, launched Berry Buddies, a snack line featuring fresh berries paired with foods such as mini pancakes, cookies, and cheese. Packaged in portable containers with separate compartments, Berry Buddies are designed for convenience, offering a 17-day shelf life and fewer than 160 calories per serving. This product caters to the rising demand for fresh, healthy, and easy-to-carry snacks, especially for children, with its fun and attractive packaging. It aims to transform healthy snacking and increase fresh berry consumption.

In September 2024, Chile-based berry company Agroberries acquired BerryWorld Group for an undisclosed sum. This acquisition underscores Agroberries' commitment to expanding its global presence in the berry industry by utilizing BerryWorld's proprietary breeding programs and extensive grower network. The strategic acquisition aims to ensure year-round availability of premium berries and extend market reach. BerryWorld Group, based in the UK, is recognized for its production and distribution of high-quality blueberries, strawberries, raspberries, and blackberries.

Major companies operating in the berry market are Dole Food Company Inc., Fresh Del Monte Produce Inc., Grimmway Farms LLC, Ocean Spray Cranberries Inc., Driscoll's Inc., Sunkist Growers Inc., Wyman's of Maine Inc., Wish Farms Inc., California Giant Berry Farms Inc., Naturipe Farms LLC, Sun Belle Inc., North Bay Produce Inc., Red Jacket Orchards LLC, Oregon Berry Packing Inc., Berry Patch Farms LLC, Pine Tree Apple Orchard LLC, The Berry Company LLC, Blueberry Hill Farm LLC, Sweet Valley Farms LLC, Green Valley Farms Inc., Spring Hill Farm Inc.

North America was the largest region in the berry market in 2023. The regions covered in the berry market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the berry market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A berry is a type of fleshy fruit that forms from a single ovary and contains seeds within its pulp. Unlike other types of fruit, the entire pericarp (outer layer) of a berry is typically soft and edible. Berries come in a wide range of colors, shapes, and sizes and are packed with vitamins, antioxidants, and fiber, making them a healthy addition to many diets.

The most common types of berries include strawberries, blueberries, cranberries, raspberries, and more. Strawberries, for instance, are sweet, red, and heart-shaped, with a juicy texture and unique aroma, often used in desserts and drinks. Berries can be categorized as either organic or conventional and are available in various packaging formats, such as pouches, glass jars, tins, bulk, and more. They are distributed through both direct and indirect channels, serving uses in food and beverages, personal care and cosmetics, pharmaceuticals, dietary supplements, and other industries.

The berry market research report is one of a series of new reports that provides berry market statistics, including the berry industry's global market size, regional shares, competitors with a berry market share, detailed berry market segments, market trends and opportunities, and any further data you may need to thrive in the berry industry. This berry market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The berry market consists of sales of dried berries, berry juices and concentrates, and berry-based supplements. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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