Acai Berry Market Report 2024

This Acai Berry market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The acai berry market size has grown strongly in recent years. It will grow from $1.74 billion in 2023 to $1.91 billion in 2024 at a compound annual growth rate (CAGR) of 9.8%. The growth observed during the historical period can be linked to the increasing popularity of natural energy boosters, a rise in sports nutrition usage, significant expansion of the online retail channel, heightened demand for organic and sustainable food products, and substantial growth in the consumption of acai bowls and smoothies.

The acai berry market size is expected to see rapid growth in the next few years. It will grow to $2.8 billion in 2028 at a compound annual growth rate (CAGR) of 10%. The anticipated growth during the forecast period can be attributed to the growing demand for natural and healthy food options, a rise in lifestyle-related diseases, an increase in the demand for cosmetics, a larger health-conscious consumer base, and a heightened interest in health and wellness products. Key trends in this period include technological innovations, the popularity of superfoods, functional foods, plant-based diets, and acai-based snack bars.

The growing interest in health and wellness products is projected to drive the expansion of the acai berry market in the coming years. Health and wellness products encompass items aimed at enhancing physical, mental, and emotional well-being, such as supplements, fitness gear, skincare, and natural remedies. The rising use of these products is attributed to increased awareness of proactive health management and a greater desire for preventive measures that improve quality of life. Acai berries contribute to health and wellness products by offering antioxidants, fiber, and healthy fats that support energy levels, digestion, heart health, and skin vitality. For instance, a July 2022 report from the International Food Information Council (IFIC) revealed that 52% of participants in their Food and Health Survey followed a specific diet in 2022, up from 39% in 2021. The most popular diets included clean eating (16%), mindful eating (14%), and calorie counting (13%). Thus, the rising interest in health and wellness products is driving the growth of the acai berry market.

Leading companies in the acai berry market are focusing on innovative products, such as acai sorbet, to deliver the nutritional benefits of acai berries, including antioxidants, vitamins, and minerals. Acai sorbet is a frozen dessert made from acai berries, combined with sweeteners and flavorings, offering a refreshing treat that retains the natural health benefits of acai. For example, in December 2023, Oakberry Acai, a U.S.-based restaurant chain, launched Oakberry Tubs, an at-home acai sorbet. These tubs, made from Brazilian acai berries, feature a smooth, creamy texture similar to store-bought acai products and a vibrant purple color without artificial additives. They are dairy-free, making them suitable for vegans and those with lactose intolerance, and can be customized with fresh seasonal fruit or topped with the brand’s vegan granola and peanut butter for added flavor and texture.

In March 2024, Sambazon, a U.S.-based food and beverage company, acquired SunOpta's acai and smoothie bowl business for an undisclosed amount. This strategic acquisition is expected to enhance SAMBAZON’s bowl offerings by introducing new dry and savory toppings, organic fruit inclusions, and innovative bases featuring tropical fruits, purees, and trending seed bowls. Additionally, the acquisition will allow for a doubling of SAMBAZON’s production capacity. SunOpta is a Canada-based food and mineral company that includes acai berry in its product lineup.

Major companies operating in the acai berry market are NOW Health Group Inc., Jamba Juice Inc., Sambazon Inc., Sunfood Superfoods, Terrasoul Superfoods, Navitas Organics LLC, Frooty Comercio e Industria de Alimentos SA, Ivia Beaute Pvt. Ltd., Parker Naturals LLC, Nossa Fruits SAS, Energy Foods International LLC, Acai Berry Foods, Acai Roots Inc., AcaiExotic, Amazon Power, Kuber Impex Ltd., Moksha Lifestyle, Organique Acai, SB Organics, The Berry Company Limited, Tropical Acai LLC, Nativo Açai.

North America was the largest region in the acai berry market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the acai berry market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the acai berry market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The acai berry is a small, dark purple fruit indigenous to the Amazon rainforest, celebrated for its high antioxidant levels and various health advantages. People often enjoy it in acai bowls, smoothies, or as supplements due to its dense nutrient profile, which includes fiber, healthy fats, and vitamins. It has gained popularity in the health and wellness sector, noted for its benefits in promoting heart health, enhancing energy levels, and supporting overall wellness.

Acai berry products primarily come in two forms pulp and dried. The pulp refers to the soft, fleshy part of the fruit, commonly used in smoothies, juices, and other food items. It is distributed through a range of channels, such as hypermarkets, supermarkets, online shops, and convenience stores, and is utilized in food and beverage products, pharmaceuticals, dietary supplements, personal care items, and more.

The acai berry market research report is one of a series of new reports that provides acai berry market statistics, including acai berry industry global market size, regional shares, competitors with a acai berry market share, detailed acai berry market segments, market trends and opportunities, and any further data you may need to thrive in the acai berry industry. This acai berry market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The acai berry market consists of sales of acai berry juice, supplements, acai berry extracts and acai berry face masks. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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