Dog Dental Chews Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2019-2029F

The Dog Dental Chews Market was valued at USD 369.25 Million in 2023, and is expected to reach USD 580.25 Million by 2029, rising at a CAGR of 7.80%.Rising pet ownership and the increasing trend of treating pets as family members have heightened the emphasis on their health and well-being, leading to a surge in demand for effective dental care products. Additionally, a growing awareness among pet owners regarding the importance of oral hygiene and its broader impacts on pets' health has further fueled this demand. The market's expansion is also buoyed by a diverse range of innovative and specialized dental chew products tailored to address various needs and preferences, reflecting a broader trend towards premium and customizable pet care solutions.

Moreover, expenditure on pet care has experienced a significant rise. According to the American Pet Products Association (APPA), U.S. pet owners spent roughly USD 123 billion on their pets in 2021, with a substantial share allocated to health products. This pattern is echoed worldwide, as pet ownership rates climb and pet care consumes a larger portion of household budgets.

In 2023, Mars Incorporated has opened its first pet food research and development center in the Asia-Pacific region and its first automated R&D facility for pet food in Thailand. Spanning 3,630 square meters, this state-of-the-art center is designed to meet international pet food research institute standards. It aims to support product development by offering testing services for Mars products throughout the Asia-Pacific region.

Furthermore, manufacturers are responding to this demand by launching premium products featuring advanced benefits such as added vitamins, minerals, and natural ingredients, which appeal to health-conscious pet owners. There is a discernible shift towards natural and organic products, including dental chews, driven by consumer concerns about the ingredients in pet products and their potential health impacts. The inclusion of natural ingredients like coconut oil, green tea extract, and probiotics in dental chews is gaining popularity. These innovative approaches not only enhance the effectiveness of the chews but also cater to pet owners seeking natural and holistic health solutions for their pets.

Key Market Drivers

Increasing Awareness Among Pet Owners

Greater awareness among pet owners regarding the necessity of oral health care for dogs significantly drives the market. Pet owners are becoming more educated about the potential consequences of poor dental hygiene, which can lead to severe health issues such as periodontal disease, tooth loss, and systemic infections. Reports from the American Veterinary Dental Society (AVDC) state that approximately 80% of dogs exhibit signs of dental disease by the age of three. This heightened awareness has led to an increased demand for products that help maintain oral health, including dental chews.

Rising Pet Ownership and Expenditure

An increase in the number of pet owners along with higher spending on pets is propelling market growth. As pet owners become more inclined to invest in high-quality products for their pets, the demand for specialized items like dental chews rises. Manufacturers are targeting this trend by introducing high-end products with advanced features such as additional vitamins, minerals, and natural ingredients that attract the attention of health-conscious pet owners.

According to the 2024 APPA National Pet Owners Survey, reported in APPA's State of the Industry Report, 82 million households in the U.S. have pets. Additionally, the North American Pet Health Insurance Association (NAPHIA) notes that pet insurance has been available outside the U.S. NAPHIA’s State of the Industry Report 2024 Highlights reveals that in 2023, the total premium volume for pet insurance in the U.S. reached $3.9 billion. By the end of 2023, nearly 5.7 million pets were insured in the U.S., marking a 17 percent increase from 2022.

Key Market Challenges

Managing Diverse Pet Needs

The market faces challenges in meeting the varied needs and preferences of pets and their owners. Pets, much like humans, have different tastes, dietary restrictions, and dental health issues that need to be addressed. Creating a universally suitable product is challenging, necessitating ongoing innovation and diversity in product offerings. Addressing specific health concerns, such as sensitivity to certain ingredients, can be complicated and costly for manufacturers.

Ensuring Cost-Effectiveness

Another crucial challenge in the market is maintaining a balance between high-quality, natural ingredients and cost-efficiency. While pet owners are ready to spend more on products that ensure their pet's health, price sensitivity remains a major concern. The procurement of natural, organic, and non-GMO ingredients is expensive, and passing on these costs to consumers can deter them. Manufacturers need to find ways to sustain the quality of their products without significant price hikes, involving efficient production and supply chain management.

Key Market Trends

Innovation in Product Development

Innovation in product development plays a crucial role in the dog dental chews market. Manufacturers are constantly introducing new and enhanced dental chews to cater to the evolving needs of pets and their owners. This includes innovations in chew textures, flavors, and ingredients. Some dental chews feature unique textures and shapes designed to enhance cleaning efficiency. Chews with dual-action features, combining brushing and chewing actions, are becoming increasingly popular. Additionally, the incorporation of natural ingredients such as coconut oil, green tea extract, and probiotics in dental chews is gaining traction.

Focus on Natural and Holistic Products

There is a growing preference among pet owners for natural and organic products, including dental chews. Consumers are becoming more worried about the ingredients in pet products and their potential health impacts on their pets. This trend is reflected in the increasing demand for dental chews made with natural, organic, and non-GMO ingredients. The market is also seeing a rise in products free from artificial flavors, colors, and preservatives, catering to health-conscious pet owners seeking holistic health solutions for their pets.

Segmental Insights

Product Type Insights

Dog dental bones accounted for the largest revenue share in 2023, thanks to their effectiveness and durability. These chews are designed to clean dogs' teeth, control plaque, and reduce tartar buildup. Their firm texture and structure provide a more robust and enduring chewing experience compared to other types of dental chews. This aligns with pet owners' preference for products that not only entertain their dogs but significantly contribute to their dental health. Moreover, dental bones come in various sizes and formulations tailored to different dog breeds and sizes, further driving their widespread adoption.

This category's prominence is driven by their effectiveness in promoting oral health, reducing plaque and tartar, and satisfying dogs' chewing instincts. Their widespread popularity is attributed to their ease of use, long-lasting nature, and the added benefits of enhancing dental hygiene. As pet owners become more conscious of their pets' dental health, the demand for these products continues to rise. Innovations in formulation and increased marketing efforts further support the strong market presence of dog dental bones.

Regional Insights

The North American dog dental chews market held the largest revenue share in 2023, driven by high pet ownership rates, advanced pet care practices, and a well-developed retail infrastructure. In the U.S. and Canada, pet owners are highly invested in their pets' health, leading to a strong demand for products that improve dental hygiene. The region benefits from a mature market with numerous well-established brands and extensive distribution networks, including supermarkets, pet specialty stores, and online platforms. The U.S. has one of the highest rates of pet ownership globally, with a significant number of households having dogs. This large pet population creates a robust demand for dental chews. There is a high level of awareness and education among U.S. pet owners regarding the importance of dental health for pets. This drives the demand for dental chews that promote oral hygiene.

Key Market Players

• Mars, Inc.
• Nestlé S.A. (Nestlé Purina PetCare)
• Colgate-Palmolive Company
• Merrick Pet Care, Inc.
• The J.M. Smucker Company
• General Mills, Inc.
• Wellness Pet Company, Inc.
• Spectrum Brands Holdings, Inc.
• Compana Pet Brands LLC
• Earth Animal Ventures, Inc.

Report Scope:

In this report, the global Dog Dental Chews Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Dog Dental Chews Market, By Product Type:

• Dental Bones
• Dental Sticks
• Dental Treats
• Others

Dog Dental Chews Market, By Age Group:

• Puppy
• Adult
• Senior

Dog Dental Chews Market, By Distribution Channel:

• Hypermarket/Supermarkets
• Specialty Stores
• Online
• Others

Dog Dental Chews Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• Germany
• Spain
• Italy
• United Kingdom
• Asia-Pacific
• China
• Japan
• India
• Vietnam
• South Korea
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE
• Turkey
• Kuwait
• Egypt
• South America
• Brazil
• Argentina
• Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global Dog Dental Chews Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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