Sea Buckthorn Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2019-2029F

The Sea Buckthorn Market was valued at USD 356.75 Million in 2023, and is expected to reach USD 625.14 Million by 2029, rising at a CAGR of 9.80%.Sea buckthorn, known scientifically as Hippophae rhamnoides, is a deciduous shrub native to the regions of Europe and Asia Pacific. The plant's berries are a rich source of vitamin C and numerous beneficial flavonoids, making them an ideal raw material for various industries, including medicine, cosmetics, and food. Rising awareness about the health benefits of sea buckthorn, coupled with the increasing demand for natural and functional foods, is driving significant market growth globally. The product’s extensive use in food, pharmaceutical, and cosmetic industries further propels its demand. Governmental initiatives to cultivate sea buckthorn berries are also providing a major boost to the market.

The COVID-19 pandemic moderately impacted the sea buckthorn market. Despite being a niche product primarily grown in limited areas, the pandemic increased demand for natural health products as consumers focused more on boosting their immune systems. However, dependency on limited suppliers posed certain challenges. The increasing consumer shift towards organic and natural products, supported by innovative product introductions by beverage manufacturers, is expected to drive further market growth.

Key Market Drivers

Increasing Demand for Natural and Healthy Products

The global sea buckthorn market is experiencing significant growth due to increasing consumer demand for natural, organic, and healthy products. Consumers are more health-conscious, which has led to a rise in the popularity of organic and natural foods. Additionally, sea buckthorn is gaining attention in the functional foods category due to its high content of vitamins, antioxidants, and other bioactive compounds. The growing trend of superfruit-infused beverages is also positively influencing the market. Beverage manufacturers are launching new products featuring sea buckthorn to cater to consumer demands for healthier drink options. This focus on natural and organic products not only aligns with consumer preferences but also opens up new market opportunities.

Government Initiatives and Commercial Cultivation

Government initiatives and the expansion of commercial cultivation areas significantly drive market growth. Various governments worldwide are actively promoting the cultivation of sea buckthorn to meet rising demand. For instance, the Council of Scientific and Industrial Research (CSIR) in collaboration with the Government of the Union Territory of Ladakh, initiated commercial cultivation of sea buckthorn in Ladakh. Such initiatives lead to the development of better harvesting machinery and provide employment opportunities in farming, processing, and marketing of various sea buckthorn-based products. European and Asian countries are also partnering on projects to boost sea buckthorn production, further supporting market expansion.

Key Market Challenges

Wastage During Harvesting and Processing

One of the significant challenges in the global sea buckthorn market is the high wastage during harvesting and processing. Sea buckthorn berries are small and contain high seed content, making them susceptible to damage. The thin skin of the berries often leads to losses during processing. The Ministry of Agriculture and Farmers Welfare in India estimates that up to 50% of the berries could be wasted through harvesting, drying, and processing stages. This high level of wastage impedes market growth and presents a challenge that industry players need to address to improve efficiency and reduce losses.

Supply Chain Disruptions Due to Limited Suppliers

The sea buckthorn market relies on a limited number of suppliers, which makes it vulnerable to supply chain disruptions. The COVID-19 pandemic highlighted this challenge, as the global market faced disruptions due to the limited availability of raw materials. The reliance on few suppliers can lead to price volatility and supply inconsistencies, challenging market stability. To mitigate this, there is a need for expanding cultivation areas and diversifying the supplier base to ensure a stable supply chain.

Segmental Insights

By Form Insights

Sea buckthorn, a nutrient-rich berry, is available in multiple forms such as juice, oil, powder, and more, each catering to different consumer preferences and health benefits. Among these, the juice segment has gained a significant share in the market, primarily due to its convenience and palatability. Consumers find sea buckthorn juice easy to consume, and it is often favored for its pleasant taste and rich nutritional profile, which includes vitamins, minerals, and antioxidants. The juice form is particularly appealing to health-conscious individuals who are looking for natural and organic products to incorporate into their daily diet.

A notable example of this trend is Biosash's introduction of Wellsash in India in June 2018, a natural multivitamin and mineral juice made from certified organic sea buckthorn berries. This product highlights the growing consumer interest in functional beverages that provide comprehensive nutritional benefits, reinforcing the juice segment's dominance in the sea buckthorn market. The popularity of such products is driven by the increasing awareness of the health benefits associated with regular consumption of sea buckthorn juice, including enhanced immunity, improved skin health, and overall wellness. On the other hand, the oil segment is also witnessing rapid growth, expected to expand at a high compound annual growth rate (CAGR).

Sea buckthorn oil is rich in bioactive compounds, particularly omega-3 and omega-6 fatty acids, which are essential for maintaining skin health and overall well-being. Its therapeutic properties make it a popular ingredient in dietary supplements, pharmaceuticals, and cosmetic products. The oil is widely used to treat various skin conditions such as eczema, burns, and wounds, owing to its anti-inflammatory and regenerative properties. Moreover, the demand for natural and organic skincare products is driving the oil segment's growth, as consumers increasingly seek out products with clean and effective ingredients. This dual demand for sea buckthorn juice and oil underscores the versatility and expanding market potential of this superfood in both nutritional and therapeutic applications.

Regional Insights

The Asia Pacific region dominated the global sea buckthorn market, primarily due to the significant contributions of countries like China and India. China is one of the largest cultivators of sea buckthorn, leveraging its rich history of using the plant in traditional Chinese medicine. Similarly, in India, sea buckthorn is deeply rooted in Ayurvedic practices, further boosting its demand and cultivation. The region's dominance is also bolstered by governmental initiatives aimed at enhancing the cultivation and marketing of sea buckthorn.

In India, for example, the Agricultural and Processed Food Products Export Development Authority (APEDA) has collaborated with Ladakh officials to promote the cultivation of sea buckthorn. This collaboration is part of a broader strategy to increase the income of local farmers and entrepreneurs by expanding the market for sea buckthorn products. Additionally, the rising consumer demand for traditional and Ayurvedic products in India has further supported the market's growth. As more consumers seek natural and traditional remedies, sea buckthorn's popularity continues to rise, solidifying the Asia Pacific region's position as a leader in the global sea buckthorn market.

Key Market Players

• Biosash Business Pvt. Ltd. (Wellsash)
• SeabuckWonders
• Sibu Seaberry
• Erbology Ltd.
• Seabuckthorn Beverages LLP
• Natura Health Product
• W.S. Badger Company Inc.
• Natures Aid Ltd.
• Weleda, Inc.
• TEREZIA COMPANY s.r.o

Report Scope:

In this report, the global sea buckthorn market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Sea Buckthorn Market, By Form:

• Juice
• Oil
• Powder
• Others

Sea Buckthorn Market, By Application:

• Dietary Supplement
• Pharmaceutical
• Cosmetics & Personal Care
• Food & Beverages
• Others

Sea Buckthorn Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• Germany
• Spain
• Italy
• United Kingdom
• Asia-Pacific
• China
• Japan
• India
• Vietnam
• South Korea
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE
• Turkey
• Kuwait
• Egypt
• South America
• Brazil
• Argentina
• Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global sea buckthorn market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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