Ginger Beer Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global Ginger Beer Market will grow from USD 5.76 Billion in 2025 to USD 8.92 Billion by 2031 at a 7.56% CAGR. Distinguishable from the milder ginger ale by its cloudy appearance and intense palate, ginger beer is a fermented drink known for its robust, spicy character resulting from yeast, sugar, and ginger root. The market's growth is largely fueled by a burgeoning mixology scene, where the beverage is a staple in cocktails such as the Moscow Mule, alongside an increasing consumer appetite for upscale non-alcoholic options. These factors highlight a substantial transition towards artisanal ingredients and sophisticated flavor profiles, moving beyond temporary trends.

However, market progress faces a significant obstacle in the form of unstable raw material supply chains and the variable pricing of fresh ginger. This volatility leads to unpredictable production costs for manufacturers. Data from AgriFutures Australia indicates that the gross value of ginger production fell to 50.3 million Australian dollars during the 2023-2024 period. Consequently, global ginger beer producers must manage pricing pressures and inventory risks stemming from these fluctuations in raw material value to maintain their growth trajectories.

Market Drivers

The competitive environment is being transformed by the growth of the premium and artisanal craft soda sector, driven by a consumer shift toward authentic brewing methods and superior ingredients over mass-market options. This movement is closely tied to the sustained demand for cocktail mixology, especially for drinks like the Moscow Mule, where the mixer's quality determines the outcome. Premium brands are leveraging this opportunity by highlighting natural ginger sourcing and complex flavors to gain market share in established regions. For instance, Fever-Tree's 'FY23 Preliminary Results' from March 2024 reported a 22% revenue increase in the US for 2023, a success credited to their dominance in the Ginger Beer and Tonic Water segments.

Concurrently, the growing demand for low-ABV and non-alcoholic adult beverages is fueling interest in ginger beer as a sophisticated, functional substitute for alcohol. Motivated by health and wellness goals, consumers are seeking the intense taste of cocktails without the alcohol, leading to the adoption of convenient, ready-to-drink options suitable for sober-curious lifestyles. According to Reed's Inc. in their March 2024 'Fourth Quarter and Full Year 2023 Results', sales of their Canned Ginger Beer surged by 170% compared to the prior year. Further evidencing this trend, the Waitrose 'Food and Drink Report 2024-25' from December 2024 noted a nearly 20% rise in low and no-alcohol drink sales, underscoring the strong momentum behind adult-centric soft drinks.

Market Challenges

Sustained expansion of the global ginger beer market is heavily hindered by the instability of raw material supply chains and the fluctuating prices of fresh ginger. As an agricultural product, ginger is vulnerable to crop diseases and climatic disruptions, which can lead to abrupt yield declines in key export areas. When primary production shrinks, the ensuing global scarcity forces beverage makers to vie for limited stock, resulting in volatile input costs that interfere with pricing strategies and diminish profit margins for brewers.

This unpredictability significantly threatens the consistent supply of the high-quality ingredients necessary for craft beverages. In 2024, the Association of Exporters (ADEX) reported that Peruvian ginger exports totaled 118.3 million US dollars, marking an 8% decrease in value from the prior year, largely caused by a dramatic 34.6% drop in export volume. Such severe reductions in essential raw material availability generate considerable inventory uncertainty, directly obstructing the ability of global ginger beer producers to uphold steady production schedules and effectively respond to growing consumer demand.

Market Trends

The rise of sugar-free and "better-for-you" formulations is gaining momentum as health-focused consumers look for functional beverages that deliver on flavor. Manufacturers are modifying traditional recipes to incorporate adaptogens and natural sweeteners, addressing the increasing appetite for wellness-centric soft drinks. This transition is highlighted by the success of brands prioritizing clean labels and functional attributes. In May 2025, Reed's Inc. reported in their 'First Quarter 2025 Results' that net sales rose by 4.5% to 10.0 million US dollars, a growth the CEO ascribed to the robust performance of their functional, better-for-you product lineup.

In parallel, the market is being redefined by the proliferation of fruit-infused and exotic flavor variants, with premium brands launching intricate botanical blends as sophisticated mixers. This trend is fueled by the home mixology surge, where consumers seek flavorful, high-quality ingredients to enhance their cocktail making. Leading market players are responding by broadening their portfolios with varied flavor profiles to attract adventurous consumers. According to Fever-Tree's 'Preliminary Results for the Year Ended 31 December 2024' released in March 2025, the company expanded its lead in the US Ginger Beer category to a 32% value share, supported by the popularity of its diverse array of adult soft drinks and mixers.

Key Players Profiled in the Ginger Beer Market

• Halewood Artisanal Spirits PLC
• Bundaberg Brewed Drinks Pty Ltd.
• Fevertree Drinks PLC
• Fentimans Ltd.
• Natrona Bottling Company
• Gosling's Export Limited
• Refresco Group B.V.
• Q Tonic, LLC
• Noosa Brewing Company Pty Ltd.
• Keurig Dr Pepper Inc.

Report Scope

In this report, the Global Ginger Beer Market has been segmented into the following categories:

Ginger Beer Market, by Type:

• Alcoholic
• Non-alcoholic

Ginger Beer Market, by Flavor:

• Original
• Flavored

Ginger Beer Market, by Distribution Channel:

• On-trade
• Off-trade

Ginger Beer Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Ginger Beer Market.

Available Customization

The analyst offers customization according to your specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

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