Rice Bran Oil Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2019-2029F

The Rice Bran Oil Market was valued at USD 7.70 Billion in 2023, and is expected to reach USD 14.38 Billion by 2029, rising at a CAGR of 11.03%.Extracted from the outer germ and bran layers of rice, rice bran oil is a popular choice for high-heat cooking in East and South Asian culinary traditions. Increased consumer understanding of the health advantages associated with rice bran oil has bolstered its market. Shifting dietary habits and growing demand for nutritious food components are key contributors to the market's significant expansion.

The high smoke point of rice bran oil has captured the attention of health-conscious consumers, further enhancing its appeal. It is also viewed as a cost-effective alternative for high-temperature cooking techniques compared to other oils. The product's growing utilization in cosmetics, where it is formulated into creams and skincare solutions, is another driver of market growth. Overall, the market's expansion is supported by evolving dietary trends, which prioritize healthier and more sustainable cooking ingredients.

Key Market Drivers

Growing Demand for Nutritional Food Ingredients

The rising demand for nutritional food components has played a considerable role in driving the Global Rice Bran Oil Market. Consumers have become more informed about the health benefits of rice bran oil, which has led to its broader acceptance and use. This oil is packed with antioxidants, vitamins, and beneficial fats, making it a preferable choice compared to other vegetable oils. It is especially suitable for various cooking methods requiring high heat due to its higher smoke point. Consequently, the oil is widely employed in Asian cuisines, particularly in East and South Asian countries. As health awareness increases, consumers are more inclined towards oils that offer more-than-basic cooking benefits. For example, rice bran oil supports cardiovascular health, helps manage cholesterol levels, and boosts the immune system, making it highly favorable.

Owing to its High Smoke Point

One notable factor driving the increasing global demand for rice bran oil is its high smoke point. This characteristic ensures the oil doesn't degrade or form harmful substances when exposed to high temperatures, making it an optimal choice for frying, sautéing, and stir-frying. This feature has made the oil particularly favored in commercial kitchens and restaurants across the globe. Its stability under heat, coupled with its nutritional advantages, has increased its adoption in both residential homes and commercial establishments. Particularly in Asian countries, where high-heat cooking methods are common, the high smoke point of rice bran oil has been a significant benefit, aiding in the regional market expansion.

Key Market Challenges

Limited Awareness Among Consumers

The Global Rice Bran Oil Market faces the challenge of limited consumer awareness. Despite its numerous health benefits, many consumers remain largely uninformed about the advantages of rice bran oil. This lack of awareness restricts its potential market uptake, especially outside Asia where it is less known. To overcome this hurdle, companies need to implement effective marketing strategies that educate consumers about the oil’s benefits. Raising awareness through targeted advertising campaigns and educational initiatives can help in increasing consumer knowledge and subsequently, market adoption.

Competition from Other Vegetable Oils

The availability of alternative vegetable oils, such as olive oil, sunflower oil, and canola oil, presents a significant challenge to the rice bran oil market. These alternatives are more commonly recognized and utilized, particularly in regions like Europe and North America. Their established reputation and widespread use contribute to higher demand compared to rice bran oil. To counterbalance this competition, companies need to emphasize the unique qualities of rice bran oil, including its high smoke point and rich nutrient content. Promotional activities highlighting the comparative benefits of rice bran oil may help mitigate the impact of competing oils and foster market expansion.

Supply Chain Disruptions

Another critical challenge for the rice bran oil market is supply chain disruptions. The COVID-19 pandemic notably affected the food processing industry, including the rice bran oil sector. Lockdowns, workforce shortages, and increased shipping costs created a ripple effect, complicating the maintenance of consistent supply levels for manufacturers. Ensuring a steady and reliable supply of raw materials is crucial to meet growing demand. Implementing more resilient supply chain strategies will help minimize the risks related to unexpected disruptions, ensuring a smoother production flow.

Key Market Trends

Changing Dietary Patterns

Changing dietary patterns significantly influence the rice bran oil market. There is an increasing shift towards new diets, such as veganism, which emphasize plant-based and nutrient-rich food choices. Scientific evidence, such as studies from the American Journal of Clinical Nutrition, indicates that a vegan diet can assist with weight management, prevent type-2 diabetes, and offer other health benefits. Rice bran oil, being both plant-based and versatile, aligns well with these evolving dietary trends. As more consumers move towards health-oriented diets, the demand for rice bran oil is set to grow substantially.

Rise in Cosmetic Applications

Another trend impacting the market is the rise in cosmetic applications of rice bran oil. Consumers are increasingly favoring skincare products that include natural ingredients. Rich in Vitamin E, Vitamin B, and other essential nutrients, rice bran oil is known for its ability to hydrate and nourish the skin, making it a sought-after ingredient in creams and lotions. Companies actively launch new products to meet the growing demand in this segment. An example from October 2023 includes Shay & Company, a U.S. based wholesaler, has launched two new waxes includes rice bran wax and cera bellina wax, designed for use in skincare, haircare, and soap manufacturing. These product offerings are anticipated to further propel market growth by addressing diverse industry applications.

Segmental Insights

By Type Insight

Refined rice bran oil is anticipated to dominate the market share due to its widespread application within the food industry. It is linked to numerous health benefits, such as improving cholesterol levels and enhancing heart health. According to the American Heart Association, this particular oil can significantly help in managing cholesterol levels. Various U.S. restaurants have increased their use of refined rice bran oil to innovate new food offerings, which boosts its demand. Product developments, such as the introduction of fortified rice bran-based oil by NAFED in India under the ‘Aatmnirbhar Bharat’ initiative, further support this segment's expansion.

Regional Insights

The Asia Pacific region holds a dominant position in the global rice bran oil market, being both the largest manufacturer and consumer. Significant contributions come from major rice-producing nations such as China, India, and Japan. The by-product from the rice milling process, rice bran, is processed into oil, which sees extensive use in both culinary and cosmetic applications. In Japan, the oil is commonly referred to as ‘heart oil,’ underscoring its cardiovascular benefits. Rising disposable incomes in emerging markets like India and China further drive demand for premium, healthy ingredients, including rice bran oil. Suppliers in the Asia Pacific are well-placed to meet the growing global demand by exporting their products to other regions, facilitating worldwide market growth.

Key Market Players

• Adani Wilmar Ltd.
• Cargill, Incorporated
• King Rice Oil Group
• Ricela Health Foods Limited
• 3F Industries Ltd
• Modi Naturals Ltd.
• Marico Limited
• The Kraft Heinz Company
• Conagra Brands, Inc
• Sethia Oils Ltd

Report Scope:

In this report, the Global Rice Bran Oil Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Rice Bran Oil Market, By Type:

• Refined
• Unrefined

Rice Bran Oil Market, By Application:

• Food Processing
• Cosmetics
• Others

Rice Bran Oil Market, By Sales Channel:

• Hypermarkets/Supermarkets
• Departmental Stores
• Online
• Others

Rice Bran Oil Market, By Region:

• North America
• United States
• Canada
• Mexico
• Asia-Pacific
• China
• Japan
• India
• Australia
• South Korea
• Indonesia
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• South America
• Argentina
• Colombia
• Brazil
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE
• Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Rice Bran Oil Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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