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Media in Turkey

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    Report

  • 49 Pages
  • September 2024
  • Region: Turkey
  • MarketLine
  • ID: 6028992
Media in Turkey industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The media industry is segmented into advertising, broadcasting & cable TV, publishing, and movies & entertainment.
  • The Turkish media industry registered revenue of $2.1 billion in 2023, representing a negative compound annual growth rate (CAGR) of 14.2% between 2018 and 2023.
  • The advertising segment accounted for the industry's largest proportion in 2023, with total revenues of $0.8 billion, equivalent to 37.5% of the industry's overall value.
  • The Turkish media industry is at a critical stage, navigating through a rising number of challenges alongside an increasing array of opportunities in the industry.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Turkey
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Turkey
  • Leading company profiles reveal details of key media market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Turkey media market with five year forecasts

Reasons to Buy

  • What was the size of the Turkey media market by value in 2023?
  • What will be the size of the Turkey media market in 2028?
  • What factors are affecting the strength of competition in the Turkey media market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Turkey's media market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What are the strengths of the leading player?
7.4. What have been the most recent market developments?
8 Company Profiles
8.1. Publicis Groupe SA
8.2. Turkish Radio and Television Corporation
8.3. Penguin Random House LLC
8.4. The Walt Disney Company
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher
List of Tables
Table 1: Turkey media industry value: $ billion, 2018-23
Table 2: Turkey media industry category segmentation: % share, by value, 2018-23
Table 3: Turkey media industry category segmentation: $ billion, 2018-23
Table 4: Turkey media industry geography segmentation: $ billion, 2023
Table 5: Turkey media industry value forecast: $ billion, 2023-28
Table 6: Publicis Groupe SA: Key Facts
Table 7: Publicis Groupe SA: Annual Financial Ratios
Table 8: Publicis Groupe SA: Key Employees
Table 9: Publicis Groupe SA: Key Employees Continued
Table 10: Publicis Groupe SA: Key Employees Continued
Table 11: Publicis Groupe SA: Key Employees Continued
Table 12: Turkish Radio and Television Corporation: Key Facts
Table 13: Turkish Radio and Television Corporation: Key Employees
Table 14: Penguin Random House LLC: Key Facts
Table 15: Penguin Random House LLC: Key Employees
Table 16: The Walt Disney Company: Key Facts
Table 17: The Walt Disney Company: Annual Financial Ratios
Table 18: The Walt Disney Company: Key Employees
Table 19: The Walt Disney Company: Key Employees Continued
Table 20: The Walt Disney Company: Key Employees Continued
Table 21: Turkey Size of Population (million), 2019-23
Table 22: Turkey Real GDP (constant 2010 Prices, $ billion), 2019-23
Table 23: Turkey GDP (current prices, $ billion), 2019-23
Table 24: Turkey Inflation, 2019-23
Table 25: Turkey Consumer Price Index (absolute), 2019-23
Table 26: Turkey Exchange Rate, 2018-23
List of Figures
Figure 1: Turkey media industry value: $ billion, 2018-23
Figure 2: Turkey media industry category segmentation: $ billion, 2018-23
Figure 3: Turkey media industry geography segmentation: % share, by value, 2023
Figure 4: Turkey media industry value forecast: $ billion, 2023-28
Figure 5: Forces driving competition in the media industry in Turkey, 2023
Figure 6: Drivers of buyer power in the media industry in Turkey, 2023
Figure 7: Drivers of supplier power in the media industry in Turkey, 2023
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Turkey, 2023
Figure 9: Factors influencing the threat of substitutes in the media industry in Turkey, 2023
Figure 10: Drivers of degree of rivalry in the media industry in Turkey, 2023

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Publicis Groupe SA
  • Turkish Radio and Television Corporation
  • Penguin Random House LLC
  • The Walt Disney Company