Media in Italy - Research and Markets

Media in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The media industry is segmented into advertising, broadcasting & cable TV, publishing, and movies & entertainment.
The Italian media industry registered revenues of $17.8 billion in 2023, representing a negative compound annual growth rate (CAGR) of 4.2% between 2018 and 2023.
The broadcasting & cable TV segment accounted for the industry's largest proportion in 2023, with total revenues of $6.1 billion, equivalent to 34.4% of the industry's overall value.
The Italian media industry is at a critical stage, navigating through a rising number of challenges alongside an increasing array of opportunities in the industry.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Italy
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Italy
Leading company profiles reveal details of key media market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Italy media market with five year forecasts

Reasons to Buy

What was the size of the Italy media market by value in 2023?
What will be the size of the Italy media market in 2028?
What factors are affecting the strength of competition in the Italy media market?
How has the market performed over the last five years?
What are the main segments that make up Italy's media market?

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation
4.2. Geography segmentation

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What are the strengths of the leading player?
7.4. What have been the most recent market developments?

8 Company Profiles

8.1. Publicis Groupe SA
8.2. RAI Radiotelevisione Italiana SpA
8.3. Arnoldo Mondadori Editore S.p.A.
8.4. Warner Bros. Discovery, Inc.

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher

List of Tables

Table 1: Italy media industry value: $ billion, 2018-23
Table 2: Italy media industry category segmentation: % share, by value, 2018-23
Table 3: Italy media industry category segmentation: $ billion, 2018-23
Table 4: Italy media industry geography segmentation: $ billion, 2023
Table 5: Italy media industry value forecast: $ billion, 2023-28
Table 6: Publicis Groupe SA: Key Facts
Table 7: Publicis Groupe SA: Annual Financial Ratios
Table 8: Publicis Groupe SA: Key Employees
Table 9: Publicis Groupe SA: Key Employees Continued
Table 10: Publicis Groupe SA: Key Employees Continued
Table 11: Publicis Groupe SA: Key Employees Continued
Table 12: RAI Radiotelevisione Italiana SpA: Key Facts
Table 13: RAI Radiotelevisione Italiana SpA: Key Employees
Table 14: Arnoldo Mondadori Editore S.p.A.: Key Facts
Table 15: Arnoldo Mondadori Editore S.p.A.: Annual Financial Ratios
Table 16: Arnoldo Mondadori Editore S.p.A.: Key Employees
Table 17: Warner Bros. Discovery, Inc.: Key Facts
Table 18: Warner Bros. Discovery, Inc.: Annual Financial Ratios
Table 19: Warner Bros. Discovery, Inc.: Key Employees
Table 20: Warner Bros. Discovery, Inc.: Key Employees Continued
Table 21: Italy Size of Population (million), 2019-23
Table 22: Italy Real GDP (constant 2010 prices, $ billion), 2019-23
Table 23: Italy GDP (current prices, $ billion), 2019-23
Table 24: Italy Inflation, 2019-23
Table 25: Italy Consumer Price Index (absolute), 2019-23
Table 26: Italy Exchange Rate, 2018-23

List of Figures

Figure 1: Italy media industry value: $ billion, 2018-23
Figure 2: Italy media industry category segmentation: $ billion, 2018-23
Figure 3: Italy media industry geography segmentation: % share, by value, 2023
Figure 4: Italy media industry value forecast: $ billion, 2023-28
Figure 5: Forces driving competition in the media industry in Italy, 2023
Figure 6: Drivers of buyer power in the media industry in Italy, 2023
Figure 7: Drivers of supplier power in the media industry in Italy, 2023
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Italy, 2023
Figure 9: Factors influencing the threat of substitutes in the media industry in Italy, 2023
Figure 10: Drivers of degree of rivalry in the media industry in Italy, 2023

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Publicis Groupe SA
RAI Radiotelevisione Italiana SpA
Arnoldo Mondadori Editore S.p.A.
Warner Bros. Discovery, Inc.

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Key Highlights

Scope

Reasons to Buy

Table of Contents

Companies Mentioned (Partial List)

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