Media in China - Research and Markets

Media in China industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The media industry is segmented into advertising, broadcasting & cable TV, publishing, and movies & entertainment.
The Chinese media industry registered revenues of $225.1 billion in 2023, representing a compound annual growth rate (CAGR) of 1.1% between 2018 and 2023.
The advertising segment accounted for the industry's largest proportion in 2023, with total revenues of $105.4 billion, equivalent to 46.8% of the industry's overall value.
According to GlobalData, China accounted for a share of 43.0% in the Asia-Pacific media industry in 2023.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in China
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in China
Leading company profiles reveal details of key media market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the China media market with five year forecasts by both value and volume

Reasons to Buy

What was the size of the China media market by value in 2023?
What will be the size of the China media market in 2028?
What factors are affecting the strength of competition in the China media market?
How has the market performed over the last five years?
Who are the top competitors in China's media market?

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation
4.2. Geography segmentation

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players?
7.2. What are the strengths of the leading players?
7.3. What are the recent developments in the market?

8 Company Profiles

8.1. Tencent Holdings Ltd
8.2. iQIYI Inc
8.3. China Central Television
8.4. Bilibili Inc

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher

List of Tables

Table 1: China media industry value: $ billion, 2018-23
Table 2: China media industry category segmentation: % share, by value, 2018-23
Table 3: China media industry category segmentation: $ billion, 2018-23
Table 4: China media industry geography segmentation: $ billion, 2023
Table 5: China media industry value forecast: $ billion, 2023-28
Table 6: Tencent Holdings Ltd: Key Facts
Table 7: Tencent Holdings Ltd: Annual Financial Ratios
Table 8: Tencent Holdings Ltd: Key Employees
Table 9: Tencent Holdings Ltd: Key Employees Continued
Table 10: iQIYI Inc: Key Facts
Table 11: iQIYI Inc: Annual Financial Ratios
Table 12: iQIYI Inc: Key Employees
Table 13: China Central Television: Key Facts
Table 14: China Central Television: Key Employees
Table 15: Bilibili Inc: Key Facts
Table 16: Bilibili Inc: Annual Financial Ratios
Table 17: Bilibili Inc: Key Employees
Table 18: China Size of Population (million), 2019-23
Table 19: China Real GDP (constant 2010 prices, $ billion), 2019-23
Table 20: China GDP (current prices, $ billion), 2019-23
Table 21: China Inflation, 2019-23
Table 22: China Consumer Price Index (absolute), 2019-23
Table 23: China Exchange Rate, 2018-23

List of Figures

Figure 1: China media industry value: $ billion, 2018-23
Figure 2: China media industry category segmentation: $ billion, 2018-23
Figure 3: China media industry geography segmentation: % share, by value, 2023
Figure 4: China media industry value forecast: $ billion, 2023-28
Figure 5: Forces driving competition in the media industry in China, 2023
Figure 6: Drivers of buyer power in the media industry in China, 2023
Figure 7: Drivers of supplier power in the media industry in China, 2023
Figure 8: Factors influencing the likelihood of new entrants in the media industry in China, 2023
Figure 9: Factors influencing the threat of substitutes in the media industry in China, 2023
Figure 10: Drivers of degree of rivalry in the media industry in China, 2023

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Tencent Holdings Ltd
iQIYI Inc
China Central Television
Bilibili Inc

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Key Highlights

Scope

Reasons to Buy

Table of Contents

Companies Mentioned (Partial List)

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