North America Sex Toys Market Size, Share & Trends Analysis Report By End-user, By Product Type, By Distribution Channel, By Country and Growth Forecast, 2024 - 2031

The North America Sex Toys Market is expected to witness market growth of 8.0% CAGR during the forecast period (2024-2031).

The US market dominated the North America Sex Toys Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $19.74 billion by 2031, growing at a CAGR of 7.3 % during the forecast period. The Canada market is experiencing a CAGR of 10.1% during 2024-2031. Additionally, the Mexico market is expected to exhibit a CAGR of 9.4% during 2024-2031.

The market for sex toys has been greatly impacted by social media and digital marketing, in addition to the impact caused by sex-positive brands. Influencers, sexual health educators, and wellness advocates use platforms like Instagram, YouTube, and TikTok to discuss sexual wellness openly, review products, and share their personal experiences. These influencers help normalize conversations about sexual health and encourage their followers to explore products without shame or embarrassment.

Moreover, digital marketing strategies, including targeted ads and content marketing, have allowed brands to reach a wider audience and build consumer trust. Sex toy companies can interact with their audience more deeply and offer value beyond the product itself by providing instructional content. This combination of social media influence and educational content has helped foster a more informed, empowered, and open-minded consumer base.

The North American sex toys market is experiencing significant growth, driven by changing societal attitudes, increased awareness of sexual wellness, and technological advancements. With a broader acceptance of sexual health as part of overall well-being, consumers in the region are increasingly turning to these products to enhance personal satisfaction, mental health, and intimate relationships. In addition to these general factors, specific trends like gender inclusivity, discreet e-commerce channels, and innovative product offerings are shaping the market landscape across North America.

List of Key Companies Profiled

• VIBEASE
• DS Doll Robotics
• Athena’s Home Novelties, Inc.
• LELO AB
• MYSTERYVIBE LIMITED
• Lovense
• MYHIXEL
• Dame Products, Inc.
• b-Vibe

Market Report Segmentation

By End-user

• Women
• Men

By Product Type

• Vibrators
• Dildos
• Rings
• Other Product Types

By Distribution Channel

• E-commerce
• Specialty Stores
• Mass Merchandisers

By Country

• US
• Canada
• Mexico
• Rest of North America