LAMEA Generative AI in BFSI Market Size, Share & Trends Analysis Report By End-User, By Application), By Country and Growth Forecast, 2024 - 2031

The Latin America, Middle East and Africa Generative AI in BFSI Market is expected to witness market growth of 34.7% CAGR during the forecast period (2024-2031).

The Brazil market dominated the LAMEA Other Application Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $29.2 Million by 2031. The Argentina market is capturing a CAGR of 36.4% during 2024-2031. Additionally, the UAE market would witness a CAGR of 34.2% during 2024-2031.

The BFSI sector has adopted generative AI as a critical instrument for data-driven decision-making, allowing financial institutions to analyze intricate, large-scale datasets in order to uncover valuable insights. This capability allows firms to make informed and strategic choices, improving their competitive advantage and operational efficiency. For instance, JPMorgan Chase uses AI to analyze trading data and market trends in real-time, allowing it to swiftly adjust asset allocations and optimize client portfolios. Similarly, Allianz leverages AI to assess customer data and economic indicators, refining its insurance offerings based on dynamic risk factors and enhancing product competitiveness and personalization.

Customer service and compliance also benefit from AI-driven data analysis. Bank of America’s AI platform, Erica, analyzes customer spending patterns and account activities, offering tailored budgeting and saving advice to clients, which supports financial health and personalizes the banking experience. Meanwhile, HSBC uses AI for risk assessment and regulatory compliance by processing transaction records to identify potential compliance issues efficiently. These examples from JPMorgan, Allianz, Bank of America, and HSBC illustrate how generative AI revolutionizes the BFSI sector by supporting strategic, data-driven decision-making and enabling institutions to effectively meet customer needs.

Brazil is at the forefront of generative AI adoption in the BFSI sector in Latin America. Financial institutions, including Banco Bradesco and Itaú Unibanco, leverage AI to boost customer engagement, automate routine banking processes, and improve credit risk analysis. The Central Bank of Brazil has introduced Open Banking regulations, facilitating data sharing that enables AI-driven financial products.

Brazil’s focus on digital transformation and the government’s supportive fintech policies are accelerating AI integration across its financial sector, catering to a growing base of digital-first consumers. Therefore, with ongoing regulatory support and technological advancements, the LAMEA region holds considerable potential for further growth in generative AI applications within financial services.

List of Key Companies Profiled

• Accenture PLC
• SAS Institute Inc.
• Google LLC
• Salesforce, Inc.
• Microsoft Corporation
• Adobe, Inc.
• OpenAI, LLC
• IBM Corporation
• NVIDIA Corporation
• Intel Corporation

Market Report Segmentation

By End-User

• Banks
• Insurance Companies
• Financial Service Providers

By Application

• Fraud Detection
• Risk Assessment
• Customer Experience
• Algorithmic Trading
• Other Application

By Country

• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA