The Global Lipstick Market size is expected to reach $25.7 billion by 2031, rising at a market growth of 14% CAGR during the forecast period. In the year 2023, the market attained a volume of 787.01 Million Units (3.5 GRAMS) experiencing a growth of 13.7% (2020-2023).
The Europe segment procured 35% revenue share in this market in 2023. The European market thrives due to a strong beauty culture emphasizing premium and high-quality products. European consumers often prioritize brands that offer clean, sustainable, and cruelty-free formulations, aligning with the region's stringent regulations on cosmetics. Fashion-forward countries like France and Italy drive trends with seasonal collections and new product launches tailored to evolving beauty standards. Thus, the market consumed a volume of 197.06 MILLION UNITS (3.5 GRAMS) in 2023.
Social media has become a powerhouse for shaping beauty trends, and platforms like Instagram, YouTube, and TikTok are at the forefront of this transformation, especially in this market. Beauty influencers on these platforms showcase various looks, featuring diverse shades and finishes, that inspire followers to try new products and styles. Hence, this interactivity influences consumer behavior and accelerates purchasing decisions, making social media a crucial driver for growth in this market.
Additionally, the popularity of e-commerce has surged in recent years, significantly boosting the sales by making products more accessible and convenient for consumers worldwide. According to the United Nations Conference on Trade and Development (UNCTAD), global e-commerce sales reached $26.7 trillion in 2019, representing a substantial share of retail sales across various sectors, including beauty and cosmetics. Thus, the growing use of e-commerce is driving the expansion of the market.
However, As awareness around personal health and product safety rises, consumers are increasingly scrutinizing the ingredients in beauty products, including lipsticks. Research has highlighted the presence of potentially harmful chemicals in some lipsticks, such as lead, parabens, synthetic dyes, and other preservatives. For instance, lead is a toxic material that has the potential to accumulate in the body and is associated with a variety of health problems, such as hormonal disruptions and cognitive impairments. Hence, these factors are hampering the growth of the market.
The Europe segment procured 35% revenue share in this market in 2023. The European market thrives due to a strong beauty culture emphasizing premium and high-quality products. European consumers often prioritize brands that offer clean, sustainable, and cruelty-free formulations, aligning with the region's stringent regulations on cosmetics. Fashion-forward countries like France and Italy drive trends with seasonal collections and new product launches tailored to evolving beauty standards. Thus, the market consumed a volume of 197.06 MILLION UNITS (3.5 GRAMS) in 2023.
Social media has become a powerhouse for shaping beauty trends, and platforms like Instagram, YouTube, and TikTok are at the forefront of this transformation, especially in this market. Beauty influencers on these platforms showcase various looks, featuring diverse shades and finishes, that inspire followers to try new products and styles. Hence, this interactivity influences consumer behavior and accelerates purchasing decisions, making social media a crucial driver for growth in this market.
Additionally, the popularity of e-commerce has surged in recent years, significantly boosting the sales by making products more accessible and convenient for consumers worldwide. According to the United Nations Conference on Trade and Development (UNCTAD), global e-commerce sales reached $26.7 trillion in 2019, representing a substantial share of retail sales across various sectors, including beauty and cosmetics. Thus, the growing use of e-commerce is driving the expansion of the market.
However, As awareness around personal health and product safety rises, consumers are increasingly scrutinizing the ingredients in beauty products, including lipsticks. Research has highlighted the presence of potentially harmful chemicals in some lipsticks, such as lead, parabens, synthetic dyes, and other preservatives. For instance, lead is a toxic material that has the potential to accumulate in the body and is associated with a variety of health problems, such as hormonal disruptions and cognitive impairments. Hence, these factors are hampering the growth of the market.
Driving and Restraining Factors
Drivers
- Influence Of Social Media And Beauty Influencers
- Growing Popularity Of E-Commerce
- Increasing Innovation In Formulation And Ingredients
Restraints
- Health Concerns And Safety Issues
- Quick Evolution Of Beauty Trends
Opportunities
- Growing Demand For Product Diversification And Customization
- Rise In Multifunctional Beauty Products
Challenges
- Prevalence Of Counterfeit Beauty Products
- High Costs For Organic Products
Distribution Channel Outlook
Based on distribution channel, this market is classified into supermarkets/hypermarkets, specialty stores, online, and others. The specialty stores segment procured 19% revenue share in this market in 2023. Specialty stores appeal to consumers seeking a more curated, personalized shopping experience. These stores often carry premium or niche lipstick brands, offering products with specialized formulations or exclusive colors that aren’t widely available in larger retail chains. In terms of volume, the segment would register 787.01 MILLION UNITS (3.5 GRAMS) in 2023.Product Type Outlook
On the basis of product type, this market is divided into matte, glossy, lip powder, and others. The glossy segment recorded 28% revenue share in this market in 2023. Glossy lipsticks have gained a substantial market share as they deliver a radiant, lustrous finish that appeals to consumers looking for a youthful, fresh look. Often enriched with hydrating ingredients, they provide aesthetic appeal and added lip moisture, making them an attractive option for consumers who prioritize lip care.
Form Outlook
By form, this market is segmented into stick, liquid, and palette. The liquid segment garnered 24% revenue share in this market in 2023. Liquid lipsticks have developed a significant following as a result of their long-lasting formulations, intense pigmentation, and diverse selection of finishes, including matte, satin, and glossy. They are especially popular among consumers who prioritize durability and smudge-resistant wear, making them ideal for long days and special occasions. In terms of volume, the segment would register 787.01 Million Units (3.5 grams) in 2023.Regional Outlook
Region-wise, this market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment acquired 30% revenue share in this market in 2023. Consumers in this region are drawn to a wide range of products, from high-end luxury lipsticks to affordable drugstore options, allowing a variety of brands to flourish. The digital landscape plays a crucial role, with social media and e-commerce driving sales through virtual try-ons, tutorials, and influencer promotions.List of Key Companies Profiled
- L'Oréal S.A.
- Pacifica Beauty LLC
- Unilever PLC
- Kao Corporation
- The Estee Lauder Companies, Inc.
- Amway Corporation
- Coty, Inc.
- The Procter & Gamble Company
- Avon Products, Inc. (Natura &Co Holding S.A.)
- Chanel S.A.
Market Report Segmentation
By Distribution Channel (Volume, Million Units (3.5 GRAMS), USD Billion, 2020-2031)
- Supermarkets/Hypermarkets
- Specialty Stores
- Online
- Other Distribution Channel
By Product Type (Volume, Million Units (3.5 GRAMS), USD Billion, 2020-2031)
- Matte
- Glossy
- Lip Powder
- Other Product Types
By Form (Volume, Million Units (3.5 GRAMS), USD Billion, 2020-2031)
- Stick
- Liquid
- Palette
By Geography (Volume, Million Units (3.5 GRAMS), USD Billion, 2020-2031)
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Global Lipstick Market by Distribution Channel
Chapter 5. Global Lipstick Market by Product Type
Chapter 6. Global Lipstick Market by Form
Chapter 7. Global Lipstick Market by Region
Chapter 8. Company Profiles
Companies Mentioned
- L'Oréal S.A.
- Pacifica Beauty LLC
- Unilever PLC
- Kao Corporation
- The Estee Lauder Companies, Inc.
- Amway Corporation
- Coty, Inc.
- The Procter & Gamble Company
- Avon Products, Inc. (Natura &Co Holding S.A.)
- Chanel S.A.
Methodology
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