Europe Sex Toys Market Size, Share & Trends Analysis Report By End-user, By Product Type, By Distribution Channel, By Country and Growth Forecast, 2024 - 2031

The Europe Sex Toys Market is expected to witness market growth of 8.3% CAGR during the forecast period (2024-2031).

The Germany market dominated the Europe Sex Toys Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $3.94 billion by 2031. The UK market is registering a CAGR of 7.8% during 2024-2031. Additionally, the France market is expected to showcase a CAGR of 8.7% during 2024-2031.

The sex toys market has become increasingly inclusive due to the rising acceptance of LGBTQ+ communities, with brands creating products that cater to diverse sexual orientations, preferences, and identities. Companies like Wild Flower and Unbound have developed gender-neutral products, such as Wild Flower’s “Enby,” which is designed for use by individuals or couples of any gender or orientation. This shift toward inclusivity has also led to the creation of gender-affirming products specifically tailored for transgender individuals.

Moreover, tantus offers packers and prosthetics for transgender individuals, while Buck Angel’s collaboration with brands has produced toys like the Buck Off stroker, specifically designed for trans men. These products not only address the physical needs of LGBTQ+ consumers but also foster a sense of comfort and affirmation, aligning with individual identities.

The European sex toys market is witnessing rapid growth as societal norms evolve and awareness of sexual wellness increases across the region. With a more progressive outlook toward sexual health, many European nations are embracing products that enhance personal wellness, intimacy, and self-care. Trends such as a focus on wellness, gender inclusivity, discreet e-commerce, and advanced product innovation are driving this demand. Europe is also known for its openness toward sexual education and progressive policies, which have played a vital role in promoting sexual health as a component of overall well-being.

List of Key Companies Profiled

• VIBEASE
• DS Doll Robotics
• Athena’s Home Novelties, Inc.
• LELO AB
• MYSTERYVIBE LIMITED
• Lovense
• MYHIXEL
• Dame Products, Inc.
• b-Vibe

Market Report Segmentation

By End-user

• Women
• Men

By Product Type

• Vibrators
• Dildos
• Rings
• Other Product Types

By Distribution Channel

• E-commerce
• Specialty Stores
• Mass Merchandisers

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe