United States of America Beer & Cider Market Insights 2024

Beer and Cider market insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.

Key insights and drivers behind the beer and cider market performance

Scope

• The US recorded real GDP growth of 2.5% in 2023, which was higher than the rate recorded in 2022 (1.9%). Robust consumer expenditure, growing exports, and an increase in government spending boosted the economy
• Both on-premise and off-premise sales registered volume declines in 2023. All sub-channels lost volumes, except ecommerce.
• Although most consumers continued to favor regular-strength beers in 2023, a significant number chose no-/low-alcohol beers for health and lifestyle reasons. Especially since the onset of the pandemic, many consumers have cut down on their alcohol intake to stay fit and healthy.
• Consumers increasingly favor premium and well-known brands, as they perceive these to contain high-quality and/or natural ingredients. Moreover, premium brands’ use of both traditional and modern brewing techniques is seen to deliver superior products.

Reasons to Buy

• Gain an in-depth understanding of the dynamics and structure of the US beer and cider industry, from the latest competitive intelligence of both historical and forecast data to enhance your corporate strategic planning.
• Understand volume vs. value data and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
• Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.