Romania Beer and Cider Market Insights 2024

Beer and cider market insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.

Key insights and drivers behind the beer and cider market performance

Scope

• Romania’s GDP growth slowed from 4.1% in 2022 to 2.1% in 2023, significantly hindering consumer confidence.
• Foreign tourist arrivals increased considerably by 26.5% annually in 2023, positively influencing the demand at bars, pubs, hotels, and restaurants.
• Volatile economic conditions and low consumer confidence hampered the sector’s volume in 2023. Amid high inflation in 2022 and 2023, consumers curtailed their spending on these beverages.
• Tourism growth helped on-premise volume grow. In 2023, the number of foreign tourist arrivals in Romania grew by a double-digit rate annually, helping on-premise volumes register an uptick.

Reasons to Buy

• Gain an in-depth understanding of the dynamics and structure of the Romanian beer and cider industry, from the latest competitive intelligence of both historical and forecast data to enhance your corporate strategic planning.
• Understand volume vs. value data and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
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