Portugal Beer and Cider Market Insights 2024

Beer and cider market insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.

Key insights and drivers behind the beer and cider market performance

Scope

• According to Statistics Portugal, the country’s real GDP grew by 2.3% annually in 2023, supported by positive net external demand and an increase in tourist arrivals.
• The rising cost of living, associated with inflation, has a significant impact on consumer spending power. As everyday items become more expensive, spending on non-essential items such as alcohol may decline. This can lead to a slump in beer & cider sales.
• The combination of warm weather, a thriving tourism sector, and the attraction of local events like Carnival have bolstered the beer and cider market throughout the year.

Reasons to Buy

• Gain an in-depth understanding of the dynamics and structure of the Portuguese beer and cider industry, from the latest competitive intelligence of both historical and forecast data to enhance your corporate strategic planning.
• Understand volume vs. value data and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
• Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.