Taiwan Cards and Payments: Opportunities and Risks to 2028

The ‘Taiwan Cards and Payments: Opportunities and Risks to 2028' report provides top-level market analysis, information and insights into the Taiwanese cards and payments industry, including:

• Current and forecast values for each market in the Taiwanese cards and payments industry, including debit, credit and charge cards.
• Detailed insights into payment instruments including cash, credit transfer, card, and cheques. It also, includes an overview of the country's key alternative payment instruments.
• Ecommerce market analysis.
• Analysis of various market drivers and regulations governing the Taiwanese cards and payments industry.
• Detailed analysis of strategies adopted by banks and other institutions to market debit, and credit cards.
• Comprehensive analysis of consumer attitudes and buying preferences for cards.
• The competitive landscape of the Taiwanese cards and payments industry.

The ‘Taiwan Cards and Payments: Opportunities and Risks to 2028' report provides detailed analysis of market trends in the Taiwanese cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cash, direct debits, credit transfer, card, and cheques during the review-period (2020-24e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2024e-28f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together the analyst’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

Key Highlights

• The digital banking landscape is poised for rapid expansion, fueled by the increasing pace of digitalization and evolving consumer preferences. Digital-only banks such as LINE Bank, Rakuten Bank, and Next Bank are leading the way in this transformation. In July 2023, LINE Bank Taiwan launched Fast Financial Platform, a one-stop shop to provide a diverse array of financial services including co-branded credit cards, installment loans, insurance, and fund management services. For example, LINE Bank Taiwan partnered with Union Bank of Taiwan and Standard Chartered to launch LINE Bank co-branded credit cards.
• Contactless payments are gradually gaining traction in Taiwan. To capitalize on this trend, in April 2024, Japan-based scheme JCB enabled contactless payments using JCB cards at 18 stations on the Taichung MRT Green Line in Taiwan. This enables commuters to tap JCB contactless-enabled cards or linked mobile devices at station gates to pay for their journeys. Meanwhile, in May 2023, payment company TapPay launched Tap to Pay in Taiwan, enabling businesses to accept in-person contactless payments via compatible iPhone devices.
• Mobile payments have gained widespread acceptance in Taiwan in recent years, with 63% of consumers having used a mobile wallet in a shop within the last month. Meanwhile, just 1.2% of consumers have never heard about mobile wallets. To promote use of QR codes for digital payments, FISC introduced TWQR, a national standard for QR code-based payments. Using TWQR, consumers can conduct a range of financial transactions, covering P2P fund transfers, government fees and taxes, utility bill payments, and in-store and online shopping. Payments via TWQR are supported by 50 financial institutions and banks in Taiwan.

Scope

• Card market size in terms of number of cards, value and volume of transactions in Taiwan along with detailed card segmentation of debit, and credit cards available in the country.
• Market sizing and analysis of major payment instruments including card, cash, direct debit, credit transfer, and cheques .
• Payment market trends and growth for both historical and forecast period
• Competitor analysis with detailed insights into leading card issuers and schemes.
• Comprehensive analysis of consumer attitudes and buying preferences for cards.
• A detailed snapshot of country's key alternative payment brands.

Reasons to Buy

• Make strategic business decisions, using top-level historic and forecast market data, related to the Taiwanese cards and payments industry and each market within it.
• Understand the key market trends and growth opportunities in the Taiwanese cards and payments industry.
• Assess the competitive dynamics in the Taiwanese cards and payments industry.
• Gain insights into marketing strategies used for various card types in Taiwan.
• Gain insights into key regulations governing the Taiwanese cards and payments industry.