Home Exercise Bike Market Report 2024

This Home Exercise Bike market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The home exercise bikes market size has grown strongly in recent years. It will grow from $1.34 billion in 2023 to $1.45 billion in 2024 at a compound annual growth rate (CAGR) of 8.6%. The expansion observed during the historical period can be linked to several factors such as a heightened awareness of fitness, an increase in disposable income, a rising demand for home workout options, advancements in bicycle technology, and the growing popularity of connected fitness platforms.

The home exercise bikes market size is expected to see strong growth in the next few years. It will grow to $2.03 billion in 2028 at a compound annual growth rate (CAGR) of 8.8%. The anticipated growth during the forecast period can be attributed to several factors, including the rising integration of AI-driven workout programs, the expansion of virtual fitness communities, an increasing adoption of smart bikes with real-time tracking capabilities, a greater emphasis on eco-friendly equipment, and a growing aging population that seeks low-impact exercise options. Key trends expected in this period include the rise of subscription-based virtual fitness platforms, a demand for AI-powered personalized workouts, a shift toward sustainable and eco-friendly exercise equipment, the development of immersive fitness experiences utilizing augmented and virtual reality, a focus on compact and foldable designs for better space utilization, and an increased interest in health-tech wearables that synchronize with home exercise equipment for comprehensive fitness monitoring.

Concerns about obesity are anticipated to drive the growth of the home exercise bike market in the future. Obesity, a long-term health issue, involves an excessive accumulation of body fat that can adversely affect health. These rising concerns stem from the easy availability of high-calorie, high-fat, and high-sugar foods, alongside sedentary lifestyles and decreased physical activity. Home exercise bikes present a convenient and effective way to integrate regular physical and cardiovascular exercise into daily routines, offering a low-impact and customizable workout experience. These bikes can assist individuals in achieving and maintaining a healthy weight, thereby contributing to broader obesity management efforts. For instance, in March 2023, the World Heart Foundation, a non-governmental global cardiovascular community based in Switzerland, reported that approximately 2.3 billion adults and children globally are obese or overweight. With the current trend, it is projected that the number of people living with obesity will reach 2.7 billion by 2025. Thus, the growing concerns regarding obesity are fueling the demand for home exercise bikes.

Leading companies in the home exercise bike market are concentrating on creating innovative high-intensity training (HIT) tools to enhance user engagement, boost workout efficiency, and provide more personalized fitness experiences. HIT tools are designed to facilitate short bursts of intense exercise interspersed with brief periods of rest or lower-intensity activity, maximizing workout efficiency by elevating heart rates and promoting quick fat-burning and muscle conditioning. For example, in September 2024, Wattbike, a UK-based exercise equipment manufacturer, introduced an Air bike intended for high-intensity training at home. This bike is engineered to deliver up to 2500W of resistance, making it suitable for explosive high-intensity interval training (HIIT) as well as lower-resistance rehabilitation sessions. It features tailored workouts aimed at optimizing strength and endurance performance, developed in collaboration with world champions and leading gyms.

In April 2022, Blue Goji, a US-based technology firm specializing in fitness games and apps, acquired Interactive Fitness Holding (IFH) for an undisclosed amount. This acquisition aims to enhance Blue Goji’s product offerings by integrating IFH’s interactive fitness technology into its ecosystem, thereby providing a more comprehensive and gamified fitness experience. Interactive Fitness Holding (IFH) is a US company that manufactures home exercise bikes.

Major companies operating in the home exercise bike market are Peloton Interactive Inc., Johnson Fitness And Wellness, Dyaco International Inc., Cybex International Inc., Echelon Fitness Multimedia LLC, Keiser Corporation, Schwinn Bicycle Company, Sunny Health & Fitness, Aerofit, Diamondback Fitness Inc., JTX Fitness, Tunturi New Fitness B.V., Afton Fitness, Octane Fitness LLC, BowFlex Inc., Stages Cycling, Yosuda, Avon Fitness Machines Private Limited, Cosco Limited, Life Fitness Inc.

North America was the largest region in the home exercise bike market in 2023. The regions covered in the home exercise bike market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the home exercise bike market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A home exercise bike is a stationary piece of fitness equipment designed for indoor cycling workouts. It generally includes a seat, handlebars, and pedals, enabling users to mimic the experience of riding a bicycle within a controlled setting. These bikes come in various designs, such as upright, recumbent, and spin styles, and usually feature adjustable resistance levels along with built-in fitness tracking capabilities.

The primary types of home exercise bikes include recumbent bikes, upright bikes, dual-action bikes, and interactive bikes. A recumbent bike allows users to ride while seated in a reclined position. These bikes are available through multiple distribution channels, including online platforms and brick-and-mortar stores. They are utilized in various contexts, such as for weight loss and rehabilitation purposes.

The home exercise bikes market research report is one of a series of new reports that provides home exercise bikes market statistics, including home exercise bikes industry global market size, regional shares, competitors with a home exercise bikes market share, detailed home exercise bikes market segments, market trends and opportunities, and any further data you may need to thrive in the home exercise bikes industry. This home exercise market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The home exercise bike market consists of sales of indoor cycling bikes, fan bikes and magnetic resistance bikes. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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