Growing Medium Market Report 2024

This Growing Medium market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The growing medium market size has grown steadily in recent years. It will grow from $4.16 billion in 2023 to $4.28 billion in 2024 at a compound annual growth rate (CAGR) of 3%. The growth observed during the historical period can be linked to several factors, including heightened food safety and health concerns, a rising population, increased awareness among consumers, greater demand for vegetables, and a growing need for cannabis.

The growing medium market size is expected to see steady growth in the next few years. It will grow to $4.84 billion in 2028 at a compound annual growth rate (CAGR) of 3.1%. The forecast period, growth is expected to be driven by a rise in demand for horticulture, an increase in home gardening, higher spending capacity on agriculture, growing disposable incomes, and an increased adoption of precision farming practices. Key trends anticipated during this period include the integration of Internet of Things (IoT) sensors, innovations in aeroponic systems, the development of microbial-enhanced growing mediums, smart growing mediums with controlled-release fertilizers, and the creation of eco-friendly organic growing mediums.

The rising demand for horticulture is expected to drive growth in the growing medium market in the future. Horticulture is a branch of agriculture that emphasizes the cultivation and management of garden crops, which include fruits, vegetables, nuts, seeds, herbs, sprouts, mushrooms, algae, and non-food crops such as flowers, seaweeds, and ornamental plants. This increased demand for horticulture stems from consumers’ growing preference for fresh, locally sourced produce, a shift toward sustainable lifestyles, and an enhanced awareness of health and wellness. Growing mediums are essential in horticulture as they create a supportive environment for plant roots, ensuring optimal growth and development by supplying necessary nutrients, retaining moisture, and providing physical support. For instance, in 2023, the New South Wales (NSW) Department of Primary Industries and Regional Development, an Australian government department, projected the horticultural gross value of production for 2022-2023 to be $2.98 billion, marking a 2% increase compared to 2021-2022. Consequently, the demand for horticulture is propelling the growing medium market.

Companies in the growing medium sector are innovating with products such as soil-less growing media to enhance plant growth efficiency and promote sustainable cultivation practices. Soil-less growing media consists of materials used for plant growth without relying on natural soil. These media provide support, retain moisture, and supply nutrients to plants. For example, in July 2024, FARMAI India Private Limited, an Indian agricultural service provider, introduced soilless media designed for growing seedlings, aiming to improve agricultural yields. This innovative product is part of a broader shift toward sustainable agriculture, particularly in response to issues such as soil degradation and water scarcity. The soil-less media comprises a blend of organic and inorganic materials that offer high porosity, excellent aeration, and substantial water retention capabilities.

In November 2022, Sun Gro Horticulture Inc., a US-based growing media company, acquired Pelemix's operations in the Americas for an undisclosed amount. This acquisition is intended to enhance Sun Gro Horticulture Inc.'s product portfolio, provide customers with a comprehensive solution for their coir and peat needs, and expand its geographical presence in Mexico, Central and South America, and the Caribbean. Pelemix Ltd. is an Israel-based company specializing in coir-based growing media products.

Major companies operating in the growing medium market are Israel Corporation Ltd., The Scotts Miracle-Gro Company, Neova Group, Premier Tech Ltd., Profile Products LLC, Jiffy International AS, Hydrofarm Holdings Group, Greenhouse Grower, CANNA B.V., BERA B.V, Grodan B.V., FoxFarm Soil & Fertilizer Company, Floragard Vertriebs GmbH, PittMoss LLC, Cropaia, HydraFiber, Horticultural Coir Inc., Berger, Trellis Bliss, Areapeat.

North America was the largest region in the growing medium market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the growing medium market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the growing medium market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A growing medium is a material or mixture utilized to support plant growth by creating a stable environment for root development. It provides essential nutrients, retains moisture, and facilitates aeration and drainage. The selection of a growing medium is influenced by the specific needs of the plants and the growing conditions, affecting factors such as water retention, drainage, and nutrient availability. It plays a vital role in both traditional soil-based agriculture and modern soilless growing systems.

The primary types of growing mediums include soilless mixes, composts, gravel, inert mediums, and others. Soilless mixes are those that do not contain any soil. Various materials used in these mixes include peat moss, perlite, vermiculite, and composted bark. They are available through different distribution channels, both online and offline, and are utilized in a range of applications such as agriculture, horticulture, home gardening, greenhouses, and landscaping.

The growing medium market research report is one of a series of new reports that provides growing medium market statistics, including growing medium industry global market size, regional shares, competitors with a growing medium market share, detailed growing medium market segments, market trends and opportunities, and any further data you may need to thrive in the growing media industry. This growing medium products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The growing medium market consists of sales of pumice, loamy soil, and hydroton. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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