Fruit Cultivation Market Report 2024

This Fruit Cultivation market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The fruit cultivation market size has grown strongly in recent years. It will grow from $5.38 billion in 2023 to $5.77 billion in 2024 at a compound annual growth rate (CAGR) of 7.4%. The growth during the historic period can be attributed to factors such as climate variability, advancements in technology, government policies, market demand, and outbreaks of pests and diseases.

The fruit cultivation market size is expected to see strong growth in the next few years. It will grow to $7.71 billion in 2028 at a compound annual growth rate (CAGR) of 7.5%. The anticipated growth during the forecast period can be attributed to sustainability initiatives, innovations in water management, adaptation to climate change, a rising global population, and advancements in biotechnology. Key trends in this period include an increase in organic farming, the adoption of smart farming technologies, expansion in tropical fruit cultivation, the development of sustainable packaging, and a shift towards climate-resilient crops.

The growing awareness of the importance of a healthy diet is anticipated to drive the expansion of the fruit cultivation market in the future. This awareness has increased due to rising health issues such as obesity and chronic diseases, along with greater access to nutritional information that promotes long-term wellness. Including fruits in a healthy diet provides essential vitamins, minerals, and antioxidants that support overall health and help prevent chronic diseases. Moreover, fruits are a source of dietary fiber, which aids digestion and promotes feelings of fullness. For instance, a report from the International Food Information Council, a U.S.-based nonprofit organization supported by the food, beverage, and agricultural sectors, revealed that in May 2023, the percentage of Americans who followed a specific diet or eating pattern rose to 52% in 2022, up from average figures of 39% in 2021 and 43% in 2020. Notably, three out of ten Americans reported increasing their protein intake from whole plant sources. The most popular diets in 2022 included clean eating (16%), mindful eating (14%), calorie counting (13%), and plant-based eating (12%). Thus, the heightened awareness of healthy dietary practices is contributing to the growth of the fruit cultivation market.

Key players in the fruit cultivation sector are significantly investing in technological advancements, particularly in electric harvesting equipment, to improve efficiency, lower labor costs, and address sustainability challenges. Electric harvesting machinery presents several benefits, including reduced fuel consumption and lower carbon emissions, in line with the growing demand for eco-friendly agricultural methods. For example, in October 2023, Munckhof Fruit Tech Innovators, a Netherlands-based machinery manufacturing company, launched the new hybrid Pluk-O-Trak. This electric harvesting aid is designed to enhance efficiency while minimizing environmental impact. It can be conveniently recharged in orchards using a 220V power connection or a built-in diesel generator. Its innovative design improves picking performance by 20% to 40% and reduces fruit damage by up to 50%. Features such as automatic bin changes, cruise control, and four-wheel drive enhance both productivity and maneuverability, making it suitable for a variety of terrains and row widths ranging from 2.8 to 5 meters.

In January 2024, Unifrutti Group, a UAE-based company focused on high-quality fresh fruit production and marketing, acquired Sociedad Exportadora Verfrut S.A. for an undisclosed sum. This acquisition allows Unifrutti to broaden its global presence, strengthen its footprint in South America, and take advantage of Verfrut’s distribution network and retail partnerships. Sociedad Exportadora Verfrut S.A. is a Chilean fruit company engaged in the production, research and development, marketing, and distribution of fresh fruit.

Major companies operating in the fruit cultivation market are Dole Food Company, Chiquita Brands International, SanLucar Fruit S.L., Sun Pacific Inc., Wonderful Citrus LLC, Fresh Del Monte Produce Inc., Limoneira Company, Sunkist Growers Inc., Alico Inc., Southern Gardens Citrus, Kings River Packing, Driscoll's Inc., J & J Farms, Citri&Co, Vinut Beverage, GVS Fruit Company, Deccan Exotics, Golden Star Citrus Inc., GENERATIONS Food And Produce, Kölla The Fruit Company, Hayleys Agriculture Holding Limited.

Asia-Pacific was the largest region in the fruit cultivation market in 2023. The regions covered in the fruit cultivation marker report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the fruit cultivation marker report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Fruit cultivation involves the process of growing and managing fruit-bearing plants or trees to produce fruit for consumption, commercial purposes, or processing. This process includes selecting appropriate varieties, preparing the soil, irrigating, fertilizing, controlling pests, and harvesting. Additional techniques such as pruning and grafting are often employed to enhance both yield and fruit quality.

The main product categories in fruit cultivation include apples and pears, bananas, berries and grapes, citrus fruits, watermelon and melon, mangoes and guava, and others. Apples are pomaceous fruits from the genus Malus, while pears are similar fruits from the genus Pyrus, both part of the Rosaceae family, prized for their sweet flavors and variety. Cultivation methods include the square layout, rectangular layout, equilateral triangular layout, hexagonal method, symmetrical line layout, intensive planting method, and others. These fruits are grown for both commercial and household applications.

The fruit cultivation market research report is one of a series of new reports that provides fruit cultivation market statistics, including fruit cultivation industry global market size, regional shares, competitors with a fruit cultivation market share, detailed fruit cultivation market segments, market trends and opportunities, and any further data you may need to thrive in the fruit cultivation industry. This fruit cultivation market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The fruit cultivation market consists of revenues earned by entities by providing services orchard planning and design, soil testing and analysis, irrigation, and water management services. The market value includes the value of related goods sold by the service provider or included within the service offering. The fruit cultivation market also includes sales of fruit seeds, saplings, fertilizers, organic compost, and irrigation systems. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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