Creatine Supplement Market Report 2024

This Creatine Supplement market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The creatine supplement market size has grown rapidly in recent years. It will grow from $1.34 billion in 2023 to $1.5 billion in 2024 at a compound annual growth rate (CAGR) of 11.7%. The growth during the historic period can be attributed to factors such as athletic endorsements, the rising focus on increasing muscle mass and strength, enhanced recovery processes, market expansion, and the prevalence of bodybuilding culture.

The creatine supplement market size is expected to see rapid growth in the next few years. It will grow to $2.34 billion in 2028 at a compound annual growth rate (CAGR) of 11.9%. The anticipated growth in the forecast period can be attributed to the rising prevalence of obesity, improved accessibility for consumers, the increasing availability of creatine supplements, rapid urbanization, and the growing adoption of plant-based diets. Key trends expected during this period include personalized nutrition, innovations in creatine formulations, the emergence of combination products, enhanced bioavailability, and a heightened focus on cognitive benefits.

The growing awareness of fitness is projected to drive the expansion of the creatine supplement market. This increase in fitness awareness is largely fueled by heightened health consciousness, the prevalence of lifestyle-related diseases, and a general desire for improved well-being. Creatine supplements are known to enhance physical performance, facilitating muscle growth and endurance, thereby raising awareness about their advantages within fitness regimes. For instance, in January 2024, data released by the Department for Digital, Culture, Media, and Sport, a UK governmental department, indicated that the number of individuals aged 16 and over who were physically active rose from 177,273 in 2021 to 177,551 in 2022. Moreover, 63.1% of people in England aged 16 and above met the physical activity criteria in 2022, engaging in at least 150 minutes of moderate-intensity physical activity per week. Consequently, the increasing awareness of fitness is propelling the growth of the creatine supplement market.

Key players in the creatine supplement market are concentrating on the development of innovative instantized creatine monohydrate powder supplements to improve absorption, effectiveness, and user convenience. Instantized creatine monohydrate powder refers to a specially processed form of creatine that dissolves quickly in liquids, enhancing its absorption and usability. For example, in July 2024, BrainMD, a US-based provider of science-backed supplements, launched Smart Creatine+, an advanced instantized creatine monohydrate powder designed to enhance cellular energy production and ATP balance. This innovative formula supports not only brain health and cognitive processing but also assists users in achieving their fitness goals, building lean muscle, and leveraging the benefits of instantized creatine monohydrate.

In October 2023, L. Catterton, a US-based investment management firm, acquired Thorne HealthTech Inc. for an undisclosed amount. This acquisition is expected to bolster L. Catterton's foothold in the health and wellness sector while presenting significant growth opportunities for Thorne HealthTech. Thorne HealthTech Inc. is a US-based manufacturer renowned for its high-quality creatine supplements.

Major companies operating in the creatine supplement market are Glanbia PLC, GNC Holdings Inc., AlzChem AG, Swanson Health Products Inc., NOW Foods, Myprotein, Universal Nutrition Inc., BPI Sports LLC, MuscleTech, MusclePharm, Kaged Muscle LLC, Optimum Nutrition Inc., Weider Global Nutrition LLC, Bio-Engineered Supplements and Nutrition Inc., Cellucor, BulkSupplements.com Inc., Nutrex Research Inc., AvansChem Specialty Chemicals Co. Ltd., Dymatize Enterprises LLC, MUBY CHEMICALS, Sheer Strength Labs LLC.

North America was the largest region in the creatine supplement market in 2023. The regions covered in the creatine supplement market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the creatine supplement market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Creatine is a naturally occurring compound found in muscle cells that aids in energy production during high-intensity exercise. As a dietary supplement, it is commonly used to enhance athletic performance, increase muscle mass, and improve strength. Creatine supplements are typically available in powder or capsule form and function by boosting the body's phosphocreatine stores, which support the production of adenosine triphosphate (ATP), the primary energy carrier in cells.

The main types of creatine supplements include creatine monohydrate, creatine ethyl ester, creatine hydrochloride, and creatine nitrate, among others. Creatine monohydrate is a widely utilized dietary supplement that enhances muscle energy and strength by increasing phosphocreatine levels in the body. It is offered in various formats, including powder, liquid, capsules, and tablets, catering to groups such as athletes, bodybuilders, fitness enthusiasts, and the elderly. Its applications range from muscle building and endurance enhancement to recovery acceleration and cognitive function improvement. Creatine supplements are sold through multiple channels, including online retailers, brick-and-mortar stores, health food shops, fitness centers, and more.

The creatine supplement market research report is one of a series of new reports that provides creatine supplement market statistics, including the creatine supplement industry's global market size, regional shares, competitors with a creatine supplement market share, detailed creatine supplement market segments, market trends and opportunities, and any further data you may need to thrive in the creatine supplement industry. This creatine supplement market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The creatine supplement market consists of sales of pre-mixed creatine, bottled beverages, gummies, and creatine chews. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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