Growth Opportunities in the European Passenger Vehicle In-car Audio Market

Technology Convergence, Consumer Demand for High-quality Immersive Audio, and the Emergence of Features on Demand Drive Transformational Growth

As vehicles become more electric, connected, and autonomous, advanced audio systems play a major role in enhancing the in-car experience, including comfort, safety, and connectivity. With the ability to create immersive and personalized sound environments, these audio systems are setting new standards for in-vehicle entertainment. OEMs in Europe are increasingly introducing advanced audio technologies such as surround sound and 3D/4D audio in upcoming models or electric vehicles (EVs) as key differentiators. The surge in demand for EVs and consumer demand for premium features has also led to the integration of more speakers and collaborations among automakers with premium audio brands. Many premium OEMs in Europe now offer 10 to 20+ premium speakers either as standard equipment or optional to differentiate their product lineup and remain competitive.