Join on mastering internal communication strategies to effectively manage change in the workforce. Learn how to engage employees, foster transparency, and build trust during periods of transformation.
Gain critical insights and strategies for driving change in 2025 through effective internal communications. This event will equip you with the tools to create impactful communication plans, improve workflows, and foster a culture of adaptability within your organization.
Explore innovative communication strategies, learn how to overcome resistance to change, and ensure your workforce remains engaged and aligned with organizational objectives. You will leave with actionable advice on creating clear, compelling messages that resonate across all levels of your organization, including, how to:
- Design Communication Plans that engage all employees, including remote and offline workers.
- Leverage Technology to enhance engagement across dispersed teams.
- Craft Attention-Grabbing Messages that drive key change initiatives.
- Measure Impact and refine communication strategies using data.
- Overcome Communication Barriers like language differences and information overload.
- Promote Transparency to build trust and foster open dialogue.
- Compare with Industry Standards to ensure competitive strategies.
- Use Creative Tactics like gamification and social media for employee engagement.
Benefits Of Attending This Masterclass
- Gain exclusive access to practical presentations with real-world examples and proven strategies for driving change through communication.
- Networking List to foster connections with peers in corporate communication and change management, fostering collaboration beyond the event.
- Engage interactive sessions focused on effective communication strategies, workflows, and driving organizational change.
- Certificate of attendance for CEUs.
- Benefit from extensive instruction on how improve internal communication and drive change effectively.
- Opportunity to have your questions on communication strategies addressed in real-time by industry experts.
- Access practical presentations with real-world examples and proven strategies for driving change through communication.
- Build a networking list to connect with peers in corporate communication and change management, fostering collaboration beyond the event.
Agenda
11:00 am - 11:05 am - Chairperson's Welcome
- Alice Grey Harrison, Managing Partner - AGH Consulting
11:05 am - 11:50 am - Workshop: Designing Communication Strategies that Drive Organizational Change
- Alice Grey Harrison, Managing Partner - AGH Consulting
11:50 am - 12:25 pm - Case Study: Navigating Resistance to Change: Tools and Transitional Objects for Success
- Victoria Grady, Director-MSM Graduate Program and Associate Professor of Org Behavior - George Mason University - Costello College of Business
12:25 pm - 1:10 pm - Workshop: Harnessing Technology and Data to Enhance Change Communication
- Alice Grey Harrison, Managing Partner - AGH Consulting
1:10 pm - 1:55 pm - Panel: Overcoming Barriers to Change Through Strategic Communication
- Howard Karesh, Vice President, Corporate Communications - TreeHouse Foods
- Jill Mack, Senior Principal, Communication - Discover
- Moderator: Alice Grey Harrison, Managing Partner - AGH Consulting
- Aatif Khan, Head of Internal Communications, S&P Global Ratings - S&P Global
- Naomi Rettke, Communications Principal - Prime Therapeutics
1:55 pm - 2:00 pm - Parting Thoughts, Q&A, Biggest Take-Aways!
Speakers
Howard Karesh
Vice President, Corporate Communications
TreeHouse Foods
Naomi Rettke
Communications Principal
Prime Therapeutics
Victoria Grady
Director-MSM Graduate Program & Associate Professor
George Mason University - Costello College of Businesss
Jill Mack
Senior Principal, Communications
Discover
Aatif Khan
Head of Internal Communications, S&P Global Ratings
S&P Global
Who Should Attend
This event is designed and researched for directors, managers, vice presidents, specialists, officers, project leaders and consultants involved in:
- Internal Communications
- Corporate Communications
- Employee Communications
- Public Relations
- Digital Communications
- Marketing Communications
- Change Communications
- Executive Communications
- HR Communications
- Communications Director
- Brand Communications
- Content Strategy
- Strategic Communications
- Employee Experience
- Digital Employee Experience