Powder Coating Pretreatment Market 2024

The powder coating pretreatment market size has grown strongly in recent years. It will grow from $1.15 billion in 2023 to $1.22 billion in 2024 at a compound annual growth rate (CAGR) of 6.7%. The growth during the historic period can be attributed to advancements in innovative surface treatment technologies, the expansion of industrial applications, enhancements in coating performance standards, increased emphasis on eco-friendly practices, and the growing adoption of automation in manufacturing processes.

The powder coating pretreatment market size is expected to see strong growth in the next few years. It will grow to $1.59 billion in 2028 at a compound annual growth rate (CAGR) of 6.9%. The projected growth during the forecast period can be driven by the rising demand for eco-friendly surface preparation methods, stricter regulations on VOC emissions, the expansion of the automotive and construction sectors, and the increasing need for enhanced adhesion and corrosion resistance in coatings. Key trends expected during this period include the adoption of sustainable and biodegradable chemicals, advancements in smart pretreatment technologies, the rise of integrated surface preparation processes, increased demand for high-performance coatings, and the growing application of pretreatment solutions in the electronics industry.

The rise in car production is expected to fuel the growth of the powder coating pretreatment market in the future. Car production involves the end-to-end process of designing, manufacturing, and assembling vehicles, covering various stages from engineering to final quality checks. The increase in car production is being driven by growing consumer demand for electric vehicles and advancements in manufacturing technologies, which enable more efficient production. Powder coating pretreatment enhances this process by improving surface preparation, ensuring better adhesion and durability of coatings, ultimately leading to higher-quality finishes and more efficient manufacturing. For example, in July 2023, the Society of Motor Manufacturers and Traders reported that UK car production rose by 11.7% in the first half of 2024, reaching 450,168 units, with a 16.2% increase recorded in June alone. Therefore, rising car production is driving demand for powder coating pretreatment.

Leading companies in the powder coating pretreatment market are increasingly focused on developing advanced surface treatment solutions, such as anticorrosive powder coatings, to enhance material durability and prolong the lifespan of coated surfaces in industrial applications. Anticorrosive powder coatings act as protective barriers against corrosion and rust, particularly on metal surfaces. In June 2023, Jotun A/S, a Norway-based chemicals firm, introduced the first CX-rated anticorrosive powder coating specifically designed to protect steel in the harshest environments. This new coating system is aimed at protecting critical machinery and equipment in industries facing high corrosion risks, such as energy companies operating in offshore and industrial areas with extreme conditions. The coating is formulated for CX-rated environments, which include offshore assets exposed to high salinity and industrial regions with significant humidity. This powder coating process is also solvent-free, aligning with emerging regulations on volatile organic compounds (VOCs).

In February 2022, PPG Industries Inc., a U.S.-based paint and coatings manufacturer, acquired the powder coatings manufacturing business of Arsonsisi for an undisclosed amount. This acquisition strengthens PPG’s production capabilities across Europe, the Middle East, and Africa (EMEA), integrating advanced automation and metallic bonding technologies. The move aligns with PPG's sustainability targets, including its aim to derive 40% of sales from sustainably advantaged products by 2025, while addressing the rising demand for innovative, eco-friendly powder coating solutions. Arsonsisi, based in Italy, is an industrial coatings company that also offers powder coating pretreatment.

Major companies operating in the powder coating pretreatment market are Henkel AG and Co. KGaA, PPG Industries Inc, Axalta Coating Systems LLC, EMS Powder Coating., Jost International Corp, AD International, Plastic Coatings Limited, Bulk Chemicals Inc, Keystone Koating LLC., Mitsuba Systems, Crest Coating Inc, Technofirma S.p.A., Euro Quality Coatings, Troy Chemical Industries Inc, Alpha Manufacturing Company Inc, Bunty LLC, Euroimpianti Srl, Foshan Haihua Surface Treatment Technology Co Ltd, Hillebrand Coating, NABU Oberflächentechnik GmbH, Sanchem Inc, Superior Paint and Powder Coating Limited, Tecpro Australia.

Asia-Pacific was the largest region in the powder coating pretreatment market in 2023. The regions covered in the powder coating pretreatment market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the powder coating pretreatment market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Powder coating pretreatment is the process of preparing surfaces for powder coating by cleaning and conditioning them to ensure optimal adhesion and coating durability. This process typically involves removing contaminants such as dirt, grease, and rust, followed by the application of chemical treatments such as phosphates or chromates to improve corrosion resistance.

The key product categories in powder coating pretreatment include phosphate, chromate, chromate-free, and blast-clean options. Phosphate refers to a chemical compound composed of phosphorus and oxygen, commonly used in industries such as fertilizers and detergents. These pretreatment solutions are applied to various metals, including steel and aluminum, and are widely used across sectors such as automotive and transportation, appliances, construction, and others.

The powder coating pretreatment market research report is one of a series of new reports that provides powder coating pretreatment market statistics, including powder coating pretreatment industry global market size, regional shares, competitors with a powder coating pretreatment market share, detailed powder coating pretreatment market segments, market trends and opportunities, and any further data you may need to thrive in the powder coating pretreatment industry. This powder coating pretreatment market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The powder coating pretreatment market consists of sales of cleaning chemicals, passivation solutions, alkaline cleaners, corrosion inhibitors, and rinse aids. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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