Nutrition Technology Platforms Market 2024

The nutrition technology platforms market size has grown rapidly in recent years. It will grow from $12.26 billion in 2023 to $14.5 billion in 2024 at a compound annual growth rate (CAGR) of 18.3%. The expansion observed during the historical period can be linked to the emergence of health-conscious consumers, the surge in digitalization, the growing number of smartphone users, rising consumer incomes, and the increasing influence of social media.

The nutrition technology platforms market size is expected to see rapid growth in the next few years. It will grow to $28.54 billion in 2028 at a compound annual growth rate (CAGR) of 18.4%. The anticipated growth in the forecast period is due to the heightened adoption of telehealth services, advancements in nutrigenomics, greater utilization of blockchain for food traceability, an escalating demand for AI-driven meal planning, and a growing prevalence of chronic diseases. Key trends during this period include technological innovations, personalized nutrition, integration of wearables, machine learning, and augmented reality.

The rising prevalence of lifestyle-related diseases is expected to boost the growth of the nutrition technology platform market in the future. Lifestyle-related diseases are health issues primarily driven by daily habits and choices, such as diet, physical activity, and smoking. Factors such as sedentary lifestyles, poor dietary practices, high stress levels, and excessive consumption of processed foods contribute to these diseases. Nutrition technology platforms are crucial for managing lifestyle-related conditions as they offer personalized, data-driven dietary guidance and tracking tools that help individuals make healthier choices and monitor their progress in disease prevention and management. For instance, a report from the American College of Cardiology in August 2022 projected a significant rise in cardiovascular risk factors in the United States between 2025 and 2060, with diabetes expected to increase by 39.3% to 55 million individuals, followed by dyslipidemia (27.6% to 126 million), hypertension (25.1% to 162 million), and obesity (18.3% to 126 million). Thus, the increase in lifestyle-related diseases is driving growth in the nutrition technology platform market.

Key companies in the nutrition technology sector are focusing on developing innovative products, such as web platforms, to promote overall health and wellness through data-driven insights and user-friendly interfaces. A web platform is an online system that allows users to access and interact with various services, tools, and resources via the internet. For example, in June 2024, Nestlé Health Science, a Switzerland-based nutrition company, launched GLP-1 Nutrition, a web platform designed to offer comprehensive nutritional support for individuals on weight management journeys, especially those using GLP-1 medications. Targeted at U.S. consumers, the GLP-1 Nutrition platform provides personalized care through tailored products from leading brands such as Garden of Life, Nature’s Bounty, and Boost. It features expert guidance from medical professionals in weight loss, personalized nutrition coaching, and a supportive community. The platform addresses key areas such as muscle preservation, gut health, micronutrient intake, hydration, skin and hair health, and weight rebound control, specifically catering to essential aspects of weight management for users of GLP-1 medications.

In June 2024, Lifesum, a Sweden-based digital nutrition platform, acquired Lykon for an undisclosed sum. This acquisition will allow Lifesum’s users to benefit from Lykon’s advanced biomarker testing capabilities, offering deeper insights into their nutritional needs and metabolic types. The integration aims to enhance overall well-being by providing a seamless user experience through world-class software. Lykon is a Germany-based company specializing in personalized nutrition.

Major companies operating in the nutrition technology platforms market are Nestlé Health Science, Viome, Zipongo, Lumen, Precision Nutrition, Lifesum, PlateJoy, InsideTracker, Heali AI, MyFitnessPal, FatSecret, Wellory, Cronometer, EatLove, Nutritics, BetterMeal AI, Foodvisor, Nutrino, SmartPlate, Nutrisoft, Nutritionix, Nutrium.

North America was the largest region in the nutrition technology platforms market in 2023. The regions covered in the nutrition technology platforms market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the nutrition technology platforms market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Nutrition technology platforms are digital tools, systems, or software solutions aimed at enhancing and facilitating the understanding, delivery, and management of nutrition-related data and services. These platforms typically leverage technology to improve different facets of nutrition, including dietary recommendations, food tracking, personalized nutrition plans, and nutritional diagnostics, among others. They frequently consolidate data from multiple sources, such as wearable devices, apps, genetic testing, and biomarkers, to offer personalized insights.

The primary categories of nutrition technology platform products are active measurement and standard measurement. The active measurement nutrition technology platform refers to a system or solution that is designed to monitor, analyze, and optimize nutritional intake in real-time or close to real-time. It is utilized for standard supplements and disease-specific supplements by various end-users, including direct-to-consumer markets, wellness and fitness centers, hospitals and clinics, and institutions.

The nutrition technology platforms market research report is one of a series of new reports that provides nutrition technology platforms market statistics, including nutrition technology platforms industry global market size, regional shares, competitors with a nutrition technology platforms market share, detailed nutrition technology platforms market segments, market trends and opportunities, and any further data you may need to thrive in the nutrition technology platforms industry. This nutrition technology platforms market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The nutrition technology platforms market consists of revenues earned by entities by providing services such as nutrition counseling, nutritional assessments, recipe development, nutrition analysis and educational workshops.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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