North America Traditional Toilet Seat Market Size, Share & Trends Analysis Report By Bowl Shape (Elongated And Round), By Raw Material, By Application, By Distribution Channel, By Region, And Segment Forecasts, 2025

The North America traditional toilet seat market size is expected to reach USD 1.36 billion by 2030, registering a CAGR of 5.4% from 2025 to 2030. The market growth is being driven by factors such as growing consumer demand for enhanced bathroom aesthetics and comfort, along with increased awareness about hygiene and sanitation standards, which is prompting homeowners and businesses to invest in high-quality and innovative toilet seat solutions.

With the expanding real estate and commercial construction sectors, the bathroom fittings market is expected to grow in the coming years. According to a study published by the U.S. Department of Housing and Urban Development and the U.S. Census Bureau in July 2023, privately owned output caused overall housing starts to rise by 5.9% since July 2022 to a seasonally adjusted annual rate of 1.45 million units. These increasing developments in the residential household category are expected to drive the need for traditional toilet seats in North America.

Innovations in terms of aesthetics and functionality offer opportunities for market expansion of traditional toilet seats in North America. U.S.-based Ginsey Home Solutions, for instance, offers cushioned toilet seats made of soft vinyl that aids during winters to avoid chilly hard seats. This toilet seat is designed to accommodate all elongated fixtures and comes complete with all essential nuts and bolts required for the installation process.

Market players have been entering the market through partnerships with real estate companies or builders. For instance, Shea Homes, an American homebuilding company, has collaborated with various bathroom product manufacturers such as Kohler Co. and Moen Incorporated. Similarly, new entrants also can partner with home building companies to compete with the above-mentioned major players in the market.

Consumers often seek a resilient and budget-friendly choice that provides a more enhanced aesthetic appeal compared to traditional plastic materials. Responding to these preferences, market participants are introducing products that align with these consumer needs. Bath Royale, a manufacturer based in North Carolina, specializes in providing high-grade polypropylene toilet seats. These seats are resistant to stains and do not chip or peel. They are available in three colors-Biscuit/Linen, Almond/Bone, and White.

North America Traditional Toilet Seat Market Report Highlights

In terms of bowl shape, the round-shaped toilet seats accounted for a market share of 54.9% in 2024. A primary advantage of round toilets is their capacity to optimize limited bathroom space, making them particularly effective for compact areas.
In terms of raw material polypropylene emerged as the leading raw material in 2024, capturing 42.4% of the revenue share.
In terms of application, the residential sector led the North America traditional toilet seats market for, capturing 64.6% of revenue. This dominance is partly attributed to prevalent housing configurations in the U.S., where most bedrooms come equipped with en-suite bathrooms.
In terms of distribution channel, the retail channel held a commanding presence in the North American market, representing 74.7% of distribution. This dominance is largely attributed to big-box retailers, whose extensive product variety and discount incentives substantially shape consumer purchasing decisions.
Based on region, in 2024, the U.S. dominated the North American traditional toilet seat market, securing a share of 78.19%. This market leadership is attributed to heightened consumer awareness regarding hygiene, coupled with a growing preference for enhanced comfort and convenience, which has spurred innovation and design advancements within the sector.

Why should you buy this report?

Comprehensive Market Analysis: Gain detailed insights into the global market across major regions and segments.
Competitive Landscape: Explore the market presence of key players worldwide.
Future Trends: Discover the pivotal trends and drivers shaping the future of the global market.
Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.

This report addresses:

Market intelligence to enable effective decision-making
Market estimates and forecasts from 2018 to 2030
Growth opportunities and trend analyses
Segment and regional revenue forecasts for market assessment
Competition strategy and market share analysis
Product innovation listing for you to stay ahead of the curve
COVID-19's impact and how to sustain in these fast-evolving markets

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot

Chapter 3. North America Traditional Toilet Seat Market Variables, Trends & Scope

3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related Market Outlook
3.2. Penetration and Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Sales/Retail Channel Analysis
3.3.2. Profit Margin Analysis (Industry-level)
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Market Opportunities
3.4.4. Market Challenges
3.5. Industry Analysis Tools
3.5.1. Porter’s Five Forces Analysis
3.6. Market Entry Strategies

Chapter 4. North America Traditional Toilet Seat Market: Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Affecting Buying Decisions
4.4. Consumer Product Adoption
4.5. Observations & Recommendations

Chapter 5. North America Traditional Toilet Seat Market: Bowl Shape Estimates & Trend Analysis

5.1. North America Traditional Toilet Seat Market, By Bowl Shape: Key Takeaways
5.2. Bowl Shape Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, By Bowl Shape, 2018 - 2030 (USD Million)
5.3.1. Elongated
5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.2. Round
5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. North America Traditional Toilet Seat Market: Raw Material Estimates & Trend Analysis

6.1. North America Traditional Toilet Seat Market, By Raw Material: Key Takeaways
6.2. Raw Material Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Raw Material, 2018 - 2030 (USD Million)
6.3.1. Plastic (Other than Polypropylene)
6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.2. Polypropylene
6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.3. Wood
6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.4. Urea Molding Compound
6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.5. Others
6.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. North America Traditional Toilet Seat Market: Application Estimates & Trend Analysis

7.1. North America Traditional Toilet Seat Market, By Application: Key Takeaways
7.2. Application Movement Analysis & Market Share, 2024 & 2030
7.3. Market Estimates & Forecasts, by Application, 2018 - 2030 (USD Million)
7.3.1. Residential
7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2. Commercial
7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.2. Hospitality & Spa
7.3.2.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.3. Institutional
7.3.2.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.4. Commercial Spaces
7.3.2.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.5. Others
7.3.2.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. North America Traditional Toilet Seat Market: Distribution Channel Estimates & Trend Analysis

8.1. North America Traditional Toilet Seat Market, By Distribution Channel: Key Takeaways
8.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
8.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
8.3.1. Wholesale
8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.2. Retail
8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.2.2. Big Box Retail Stores
8.3.2.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.2.3. Specialty Retail Stores
8.3.2.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.2.4. Home Improvement Stores
8.3.2.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.2.5. Department Stores
8.3.2.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.2.6. Online
8.3.2.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 9. North America Traditional Toilet Seat Market: Regional Estimates & Trend Analysis

9.1. North America Traditional Toilet Seat Market: Regional Outlook
9.2. Regional Marketplaces: Key Takeaways
9.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
9.3.1. North America
9.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.1.2. U.S.
9.3.1.2.1. Key country dynamics
9.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.1.3. Canada
9.3.1.3.1. Key country dynamics
9.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.1.4. Mexico
9.3.1.4.1. Key country dynamics
9.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 10. North America Traditional Toilet Seat Market: Competitive Analysis

10.1. Recent developments & impact analysis, by key market participants
10.2. Company Categorization
10.3. Participant’s Overview
10.4. Financial Performance
10.5. Product Benchmarking
10.6. Company Market Share Analysis, 2024 (%)
10.7. Company Heat Map Analysis, 2024
10.8. Strategy Mapping
10.9. Company Profiles
10.9.1. LIXIL Corporation
10.9.1.1. Company Overview
10.9.1.2. Financial Performance
10.9.1.3. Product Portfolios
10.9.1.4. Strategic Initiatives
10.9.2. Kohler Co.
10.9.2.1. Company Overview
10.9.2.2. Financial Performance
10.9.2.3. Product Portfolios
10.9.2.4. Strategic Initiatives
10.9.3. TOTO USA
10.9.3.1. Company Overview
10.9.3.2. Financial Performance
10.9.3.3. Product Portfolios
10.9.3.4. Strategic Initiatives
10.9.4. Centoco
10.9.4.1. Company Overview
10.9.4.2. Financial Performance
10.9.4.3. Product Portfolios
10.9.4.4. Strategic Initiatives
10.9.5. Delta Faucet Company
10.9.5.1. Company Overview
10.9.5.2. Financial Performance
10.9.5.3. Product Portfolios
10.9.5.4. Strategic Initiatives
10.9.6. Bemis Manufacturing Company
10.9.6.1. Company Overview
10.9.6.2. Financial Performance
10.9.6.3. Product Portfolios
10.9.6.4. Strategic Initiatives
10.9.7. Ginsey Home Solutions
10.9.7.1. Company Overview
10.9.7.2. Financial Performance
10.9.7.3. Product Portfolios
10.9.7.4. Strategic Initiatives
10.9.8. Ferguson (PROFLO)
10.9.8.1. Company Overview
10.9.8.2. Financial Performance
10.9.8.3. Product Portfolios
10.9.8.4. Strategic Initiatives
10.9.9. Topseat
10.9.9.1. Company Overview
10.9.9.2. Financial Performance
10.9.9.3. Product Portfolios
10.9.9.4. Strategic Initiatives
10.9.10. Jones Stephens
10.9.10.1. Company Overview
10.9.10.2. Financial Performance
10.9.10.3. Product Portfolios
10.9.10.4. Strategic Initiatives
10.9.11. Plumbing Technologies, LLC
10.9.11.1. Company Overview
10.9.11.2. Financial Performance
10.9.11.3. Product Portfolios
10.9.11.4. Strategic Initiatives

List of Tables

Table 1 North America traditional toilet seat market: Key market driver analysis
Table 2 North America traditional toilet seat market: Key market restraint analysis
Table 3 North America traditional toilet seat market estimates & forecast, by bowl shape (USD Million)
Table 4 Elongated traditional toilet seat market estimates & forecast, 2018 - 2030 (USD Million)
Table 5 Round traditional toilet seat market estimates & forecast, 2018 - 2030 (USD Million)
Table 6 North America traditional toilet seat market estimates & forecast, by raw material (USD Million)
Table 7 Plastic traditional toilet seat market estimates & forecast, 2018 - 2030 (USD Million)
Table 8 Polypropylene traditional toilet seat market estimates & forecast, 2018 - 2030 (USD Million)
Table 9 Wood traditional toilet seat market estimates & forecast, 2018 - 2030 (USD Million)
Table 10 Urea molding compound traditional toilet seat market estimates & forecast, 2018 - 2030 (USD Million)
Table 11 Other traditional toilet seat market estimates & forecast, 2018 - 2030 (USD Million)
Table 12 North America traditional toilet seat market estimates & forecast, by application (USD Million)
Table 13 Residential traditional toilet seat market estimates & forecasts, 2018 - 2030 (USD Million)
Table 14 Commercial traditional toilet seat market estimates & forecasts, 2018 - 2030 (USD Million)
Table 15 North America traditional toilet seat market estimates & forecasts for hospitality & spa, 2018 - 2030 (USD Million)
Table 16 North America traditional toilet seat market estimates & forecasts for institutional applications, 2018 - 2030 (USD Million)
Table 17 North America traditional toilet seat market estimates & forecasts for commercial spaces, 2018 - 2030 (USD Million)
Table 18 North America traditional toilet seat market estimates & forecasts for other applications, 2018 - 2030 (USD Million)
Table 19 North America traditional toilet seat market estimates & forecast, by distribution channel (USD Million)
Table 20 North America traditional toilet seat market estimates & forecasts through wholesale, 2018 - 2030 (USD Million)
Table 21 North America traditional toilet seat market estimates & forecasts through retail, 2018 - 2030 (USD Million)
Table 22 North America traditional toilet seat market estimates & forecasts through big box retail stores, 2018 - 2030 (USD Million)
Table 23 North America traditional toilet seat market estimates & forecasts through specialty retail stores, 2018 - 2030 (USD Million)
Table 24 North America traditional toilet seat market estimates & forecasts through home improvement stores, 2018 - 2030 (USD Million)
Table 25 North America traditional toilet seat market estimates & forecasts through department stores, 2018 - 2030 (USD Million)
Table 26 North America traditional toilet seat market estimates & forecasts through online channels, 2018 - 2030 (USD Million)
Table 27 North America traditional toilet seat market estimates & forecast, 2018 - 2030, by country (USD Million)
Table 28 US macro-economic outlay
Table 29 US traditional toilet seat market estimates and forecast, 2018 - 2030 (USD Million)
Table 30 US traditional toilet seat market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 31 US traditional toilet seat market revenue estimates and forecast, by raw material, 2018 - 2030 (USD Million)
Table 32 US traditional toilet seat market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 33 US traditional toilet seat market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 34 Canada macro-economic outlay
Table 35 Canada traditional toilet seat market estimates and forecast, 2018 - 2030 (USD Million)
Table 36 Canada traditional toilet seat market revenue estimates and forecast, by bowl shape, 2018 - 2030 (USD Million)
Table 37 Canada traditional toilet seat market revenue estimates and forecast, by raw material, 2018 - 2030 (USD Million)
Table 38 Canada traditional toilet seat market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 39 Canada traditional toilet seat market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 40 Mexico macro-economic outlay
Table 41 Mexico traditional toilet seat market estimates and forecast, 2018 - 2030 (USD Million)
Table 42 Mexico traditional toilet seat market revenue estimates and forecast, by bowl shape, 2018 - 2030 (USD Million)
Table 43 Mexico traditional toilet seat market revenue estimates and forecast, by raw material, 2018 - 2030 (USD Million)
Table 44 Mexico traditional toilet seat market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 45 Mexico traditional toilet seat market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 46 Recent developments & impact analysis, by key market participants
Table 47 Company market share, 2004 (%)
Table 48 Company heat map analysis, 2024
Table 49 Companies implementing key strategies

List of Figures

Fig. 1 North America traditional toilet seat market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Country snapshot
Fig. 9 Competitive landscape Snapshot
Fig. 10 Global parent industry and traditional toilet seat market size (USD Million)
Fig. 11 Global traditional toilet seat market size, 2018 to 2030 (USD Million)
Fig. 12 North America traditional toilet seat market: Penetration & growth prospect mapping
Fig. 13 North America traditional toilet seat market: Value chain analysis
Fig. 14 North America traditional toilet seat market: Profit-margin analysis
Fig. 15 North America traditional toilet seat market: Dynamics
Fig. 16 North America traditional toilet seat market: Porter’s five forces analysis
Fig. 17 Factors influencing buying decisions for traditional toilet seats
Fig. 18 North America traditional toilet seat market estimates & forecast, by bowl shape (USD Million)
Fig. 19 Elongated traditional toilet seat market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 20 Round traditional toilet seat market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 21 North America traditional toilet seat market estimates & forecast, by raw material (USD Million)
Fig. 22 Plastic traditional toilet seat market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 23 Polypropylene traditional toilet seat market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 24 Wood traditional toilet seat market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 25 Urea molding compound traditional toilet seat market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 26 Other traditional toilet seat market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 27 North America traditional toilet seat market estimates & forecast, by application (USD Million)
Fig. 28 Residential traditional toilet seat market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 29 Commercial traditional toilet seat market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 30 North America traditional toilet seat market estimates & forecasts for hospitality & spa, 2018 - 2030 (USD Million)
Fig. 31 North America traditional toilet seat market estimates & forecasts for institutional applications, 2018 - 2030 (USD Million)
Fig. 32 North America traditional toilet seat market estimates & forecasts for commercial spaces, 2018 - 2030 (USD Million)
Fig. 33 North America traditional toilet seat market estimates & forecasts for other applications, 2018 - 2030 (USD Million)
Fig. 34 North America traditional toilet seat market estimates & forecast, by distribution channel (USD Million)
Fig. 35 North America traditional toilet seat market estimates & forecasts through wholesale, 2018 - 2030 (USD Million)
Fig. 36 North America traditional toilet seat market estimates & forecasts through retail, 2018 - 2030 (USD Million)
Fig. 37 North America traditional toilet seat market estimates & forecasts through big box retail stores, 2018 - 2030 (USD Million)
Fig. 38 North America traditional toilet seat market estimates & forecasts through specialty retail stores, 2018 - 2030 (USD Million)
Fig. 39 North America traditional toilet seat market estimates & forecasts through home improvement stores, 2018 - 2030 (USD Million)
Fig. 40 North America traditional toilet seat market estimates & forecasts through department stores, 2018 - 2030 (USD Million)
Fig. 41 North America traditional toilet seat market estimates & forecasts through online channels, 2018 - 2030 (USD Million)
Fig. 42 North America traditional toilet seat market: Regional outlook, 2024 & 2030, (USD Million)
Fig. 43 Regional marketplace: Key takeaways
Fig. 44 North America traditional toilet seat market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 45 US traditional toilet seat market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 46 Canada traditional toilet seat market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 47 Mexico traditional toilet seat market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 48 Key company categorization
Fig. 49 Company market share analysis, 2024
Fig. 50 Strategic framework of the traditional toilet seat market

Companies Mentioned

LIXIL Corporation
Kohler Co.
TOTO USA
Centoco
Delta Faucet Company
Bemis Manufacturing Company
Ginsey Home Solutions
Ferguson (PROFLO)
Topseat
Jones Stephens
Plumbing Technologies, LLC

Methodology

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Table Information

Report Attribute	Details
No. of Pages	100
Published	November 2024
Forecast Period	2024 - 2030
Estimated Market Value ( USD ) in 2024	$ 0.99 Billion
Forecasted Market Value ( USD ) by 2030	$ 1.36 Billion
Compound Annual Growth Rate	5.4%
Regions Covered	North America
No. of Companies Mentioned	11

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North America Traditional Toilet Seat Market Size, Share & Trends Analysis Report By Bowl Shape (Elongated And Round), By Raw Material, By Application, By Distribution Channel, By Region, And Segment Forecasts, 2025 - 2030

North America Traditional Toilet Seat Market Report Highlights

Why should you buy this report?

This report addresses:

Table of Contents

Companies Mentioned

Methodology

Table Information

North America Traditional Toilet Seat Market Report Highlights

Why should you buy this report?

This report addresses:

Table of Contents

Companies Mentioned

Methodology

Table Information

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