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Oat-based Snacks Market Size, Share & Trends Analysis Report By Product (Oat-based Bakery And Bars, Oat-based Savory), By Distribution Channel (Offline, Online), By Region (North America, Europe, Asia Pacific, Latin America, MEA), And Segment Forecasts, 2025 - 2030- Product Image
Oat-based Snacks Market Size, Share & Trends Analysis Report By Product (Oat-based Bakery And Bars, Oat-based Savory), By Distribution Channel (Offline, Online), By Region (North America, Europe, Asia Pacific, Latin America, MEA), And Segment Forecasts, 2025 - 2030- Product Image
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Oat-based Snacks Market Size, Share & Trends Analysis Report By Product (Oat-based Bakery And Bars, Oat-based Savory), By Distribution Channel (Offline, Online), By Region (North America, Europe, Asia Pacific, Latin America, MEA), And Segment Forecasts, 2025 - 2030

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    Report

  • 80 Pages
  • November 2024
  • Region: Global
  • Grand View Research
  • ID: 6032528
Description Jump to:
The global oat-based snacks market size is expected to reach USD 29.12 billion by 2030, registering a CAGR of 4.4% from 2025 to 2030. Changing dietary preferences and awareness regarding healthy eating habits are the key factors driving the growth. High nutritional properties of oats including high content of carbs, minerals, vitamins, and antioxidants make them an effective snacking option, which in turn is projected to fuel the demand.

Oats help reduce cholesterol and blood sugar levels and promote healthy weight loss and growth of good bacteria owing to the high antioxidant content. These health benefits encourage snack manufacturers to add healthy oat-based snacks in their product portfolio. In June 2017, Nestlé and General Mills entered into a joint venture in Germany. The company had a wide range of breakfast cereal bars with three variants, namely, crispy chocolate, almond, and pumpkin seeds focusing the young adult consumers looking for on-the-go and nutritious snacks. This product launch improved the product visibility.

The Asia Pacific oat-based snacks industry is expected to grow at the fastest CAGR of 5.2% over the forecast period. The region is witnessing a shift towards healthier eating habits, and oats, known for their nutritional benefits, are becoming a popular ingredient in various snack products. The market is characterized by a growing demand for oat-based bakery products and bars, which are perceived as healthier alternatives to traditional snacks.

Oat-based Snacks Market Report Highlights

  • Oat-based bakery and bars dominated the market with the largest revenue share of 71.7% in 2024. Oat-based bakery products and bars have gained immense popularity due to their health benefits, convenience, and versatility.
  • The offline channel dominated the market with the largest revenue share in 2024. Traditional brick-and-mortar stores, including supermarkets, hypermarkets, and specialty health food stores, continue to be the primary points of purchase for oat-based snacks.
  • Europe's oat-based snacks industry dominated the global industry with the largest revenue share of 32.9% in 2024.
  • The Asia Pacific oat-based snacks industry is expected to grow at the fastest CAGR of 5.2% over the forecast period. The region is witnessing a shift towards healthier eating habits, and oats, known for their nutritional benefits, are becoming a popular ingredient in various snack products.

Why should you buy this report?

  • Comprehensive Market Analysis: Gain detailed insights into the global market across major regions and segments.
  • Competitive Landscape: Explore the market presence of key players worldwide.
  • Future Trends: Discover the pivotal trends and drivers shaping the future of the global market.
  • Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.

This report addresses:

  • Market intelligence to enable effective decision-making
  • Market estimates and forecasts from 2018 to 2030
  • Growth opportunities and trend analyses
  • Segment and regional revenue forecasts for market assessment
  • Competition strategy and market share analysis
  • Product innovation listing for you to stay ahead of the curve
  • COVID-19's impact and how to sustain in these fast-evolving markets


This product will be delivered within 1-3 business days.

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
Chapter 3. Oat-based Snacks Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
3.2.1. Profit Margin Analysis (Industry-level)
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Market Opportunities
3.3.4. Market Challenges
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. Oat-based Snacks Market: Product Estimates & Trend Analysis
5.1. Oat-based Snacks Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Million)
5.3.1. Oat-based Bakery and Bars
5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.2. Oat-based Savory
5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 6. Oat-based Snacks Market: Distribution Channel Estimates & Trend Analysis
6.1. Oat-based Snacks Market, By Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
6.3.1. Online
6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.2. Offline
6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 7. Oat-based Snacks Market: Regional Estimates & Trend Analysis
7.1. Oat-based Snacks Market: Regional Outlook
7.2. Regional Marketplaces: Key Takeaways
7.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
7.3.1. North America
7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.1.2. U.S.
7.3.1.2.1. Key country dynamics
7.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.1.3. Canada
7.3.1.3.1. Key country dynamics
7.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.1.4. Mexico
7.3.1.4.1. Key country dynamics
7.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2. Europe
7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.2. UK
7.3.2.2.1. Key country dynamics
7.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.3. Germany
7.3.2.3.1. Key country dynamics
7.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.4. France
7.3.2.4.1. Key country dynamics
7.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.5. Italy
7.3.2.5.1. Key country dynamics
7.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.6. Spain
7.3.2.6.1. Key country dynamics
7.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3. Asia Pacific
7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.2. China
7.3.3.2.1. Key country dynamics
7.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.3. India
7.3.3.3.1. Key country dynamics
7.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.4. Japan
7.3.3.4.1. Key country dynamics
7.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.5. Australia
7.3.3.5.1. Key country dynamics
7.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.4. Latin America
7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.4.2. Brazil
7.3.4.2.1. Key country dynamics
7.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.5. Middle East & Africa
7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.5.2. South Africa
7.3.5.2.1. Key country dynamics
7.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 8. Oat-based Snacks Market: Competitive Analysis
8.1. Recent Developments & Impact Analysis, by Key Market Participants
8.2. Company Categorization
8.3. Participant’s Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
8.9.1. General Mills Inc.
8.9.1.1. Company Overview
8.9.1.2. Financial Performance
8.9.1.3. Product Portfolios
8.9.1.4. Strategic Initiatives
8.9.2. Mondelez International
8.9.2.1. Company Overview
8.9.2.2. Financial Performance
8.9.2.3. Product Portfolios
8.9.2.4. Strategic Initiatives
8.9.3. Nairn's Oatcakes Limited
8.9.3.1. Company Overview
8.9.3.2. Financial Performance
8.9.3.3. Product Portfolios
8.9.3.4. Strategic Initiatives
8.9.4. WK Kellogg Co
8.9.4.1. Company Overview
8.9.4.2. Financial Performance
8.9.4.3. Product Portfolios
8.9.4.4. Strategic Initiatives
8.9.5. The Quaker Oats Company
8.9.5.1. Company Overview
8.9.5.2. Financial Performance
8.9.5.3. Product Portfolios
8.9.5.4. Strategic Initiatives
8.9.6. Bobo's Oat Bars
8.9.6.1. Company Overview
8.9.6.2. Financial Performance
8.9.6.3. Product Portfolios
8.9.6.4. Strategic Initiatives
8.9.7. Britannia Industries,
8.9.7.1. Company Overview
8.9.7.2. Financial Performance
8.9.7.3. Product Portfolios
8.9.7.4. Strategic Initiatives
8.9.8. Abbott
8.9.8.1. Company Overview
8.9.8.2. Financial Performance
8.9.8.3. Product Portfolios
8.9.8.4. Strategic Initiatives
8.9.9. Seamild food Group
8.9.9.1. Company Overview
8.9.9.2. Financial Performance
8.9.9.3. Product Portfolios
8.9.9.4. Strategic Initiatives
8.9.10. Pamela's Products
8.9.10.1. Company Overview
8.9.10.2. Financial Performance
8.9.10.3. Product Portfolios
8.9.10.4. Strategic Initiatives
List of Tables
Table 1. Global oat-based snacks market: Key market driver analysis
Table 2. Global oat-based snacks market: Key market restraint analysis
Table 3. Global oat-based snacks market estimates & forecast, by product (USD Million)
Table 4. Global oat-based snacks market estimates & forecast, by distribution channel (USD Million)
Table 5. Global oat-based snacks market estimates & forecast, by region (USD Million)
Table 6. North America oat-based snacks market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 7. North America oat-based snacks market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 8. North America oat-based snacks market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 9. U.S. macro-economic outlay
Table 10. U.S. oat-based snacks market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 11. U.S. oat-based snacks market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 12. Canada macro-economic outlay
Table 13. Canada oat-based snacks market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 14. Canada oat-based snacks market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 15. Mexico macro-economic outlay
Table 16. Mexico oat-based snacks market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 17. Mexico oat-based snacks market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 18. Europe oat-based snacks market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 19. Europe oat-based snacks market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 20. Europe oat-based snacks market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 21. UK macro-economic outlay
Table 22. UK oat-based snacks market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 23. UK oat-based snacks market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 24. Germany macro-economic outlay
Table 25. Germany oat-based snacks market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 26. Germany oat-based snacks market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 27. France macro-economic outlay
Table 28. France oat-based snacks market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 29. France oat-based snacks market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 30. Italy macro-economic outlay
Table 31. Italy oat-based snacks market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 32. Italy oat-based snacks market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 33. Spain macro-economic outlay
Table 34. Spain oat-based snacks market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 35. Spain oat-based snacks market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 36. Asia Pacific oat-based snacks market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 37. Asia Pacific oat-based snacks market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 38. Asia Pacific oat-based snacks market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 39. China macro-economic outlay
Table 40. China oat-based snacks market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 41. China oat-based snacks market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 42. India macro-economic outlay
Table 43. India oat-based snacks market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 44. India oat-based snacks market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 45. Japan macro-economic outlay
Table 46. Japan oat-based snacks market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 47. Japan oat-based snacks market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 48. Australia macro-economic outlay
Table 49. Australia oat-based snacks market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 50. Australia oat-based snacks market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 51. Latin America oat-based snacks market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 52. Latin America oat-based snacks market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 53. Latin America oat-based snacks market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 54. Brazil macro-economic outlay
Table 55. Brazil oat-based snacks market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 56. Brazil oat-based snacks market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 57. Middle East & Africa oat-based snacks market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 58. Middle East & Africa oat-based snacks market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 59. Middle East & Africa oat-based snacks market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 60. South Africa macro-economic outlay
Table 61. South Africa oat-based snacks market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 62. South Africa oat-based snacks market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 63. Recent developments & impact analysis, by key market participants
Table 64. Company market share, 2024 (%)
Table 65. Company heat map analysis, 2024
Table 66. Companies implementing key strategies
List of Figures
Fig. 1 Oat-based snacks market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Regional snapshot
Fig. 9 Competitive landscape snapshot
Fig. 10 Global parent industry and oat-based snacks size (USD Million)
Fig. 11 Global oat-based snacks size, 2018 to 2030 (USD Million)
Fig. 12 Oat-based snacks market: Penetration & growth prospect mapping
Fig. 13 Oat-based snacks market: Value chain analysis
Fig. 14 Oat-based snacks market: Dynamics
Fig. 15 Oat-based snacks market: Porter’s five forces analysis
Fig. 16 Oat-based snacks market estimates & forecast, by product (USD Million)
Fig. 17 Oat-based bakery and bars market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 18 Oat-based savory market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 19 Oat-based snacks market estimates & forecast, by distribution channel (USD Million)
Fig. 20 Oat-based snacks market estimates & forecasts for online, 2018 - 2030 (USD Million)
Fig. 21 Oat-based snacks market estimates & forecasts for offline, 2018 - 2030 (USD Million)
Fig. 22 Oat-based snacks market: Regional outlook, 2024 & 2030, (USD Million)
Fig. 23 Regional marketplace: Key takeaways
Fig. 24 North America oat-based snacks market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 25 US oat-based snacks market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 26 Canada oat-based snacks market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 27 Mexico oat-based snacks market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 28 Europe oat-based snacks market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 29 Germany oat-based snacks market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 30 UK oat-based snacks market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 31 France oat-based snacks market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 32 Italy oat-based snacks market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 33 Spain oat-based snacks market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 34 Asia Pacific oat-based snacks market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 35 China oat-based snacks market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 36 India oat-based snacks market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 37 Japan oat-based snacks market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 38 Australia oat-based snacks market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 39 Latin America oat-based snacks market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 40 Brazil oat-based snacks market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 41 Middle East & Africa oat-based snacks market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 42 South Africa oat-based snacks market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 43 Key company categorization
Fig. 44 Company market share analysis, 2024
Fig. 45 Strategic framework of oat-based snacks

Companies Mentioned

  • General Mills Inc.
  • Mondelēz International
  • Nairn's Oatcakes Limited
  • WK Kellogg Co
  • The Quaker Oats Company
  • Bobo's Oat Bars
  • Britannia Industries
  • Abbott
  • Seamild food Group
  • Pamela's Products

Methodology

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Table Information

Report AttributeDetails
No. of Pages80
PublishedNovember 2024
Forecast Period2024 - 2030
Estimated Market Value ( USD ) in 2024 $ 22.43 Billion
Forecasted Market Value ( USD ) by 2030 $ 29.12 Billion
Compound Annual Growth Rate4.4%
Regions CoveredGlobal
No. of Companies Mentioned10

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