Feminine Wipes Market Size, Share & Trends Analysis Report By Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Pharmacies & Drugstores, Online), By Region, And Segment Forecasts, 2025

The global feminine wipes market size is estimated to reach USD 2.52 billion by 2030, registering to grow at a CAGR of 6.7% from 2025 to 2030 . Demand for the product is driven by rising awareness among women worldwide regarding genital hygiene. At a macro level, increasing instances of early puberty are contributing significantly to the market growth.

The novel COVID-19 pandemic has contributed significantly to the market growth, with a sizable number of consumers worldwide keeping a stock of products (feminine wipes) that could last for months. Thus, panic buying is likely to create an unprecedented demand for the product throughout 2020. Though numerous leading retail outlets shut down operations due to the COVID-19 crisis during the first half of 2020, online sales of feminine wipes continue to remain healthy, most notably in the Asian markets.

Despite its rising popularity as a convenient feminine intimate care product, feminine wipes continue to face an increasing threat of substitution from a host of products, including washes, creams, and moisturizers. However, key market players are expected to offer products manufactured using sustainable raw materials to offset the threat of substitution for their products.

Asia Pacific emerged as the largest regional market for feminine wipes in 2024. Led by countries such as India and China, the Asia Pacific market is driven by an increasing number of health-conscious women. Southeast Asian markets, including Vietnam and Indonesia, have witnessed healthy gains across retail platforms over the years, thereby emerging as engines of growth. On the other hand, India is likely to emerge as the most lucrative market for feminine wipes in the foreseeable future, given the efforts being made by the industry and the government to promote hygiene practices among women countrywide.

The market is largely fragmented, with both domestic and international players sharing the market space. Market participants are expected to deploy mergers & acquisitions and product innovation as their key strategies to remain competitive in the coming years.

Feminine Wipes Market Report Highlights

Hypermarkets & supermarkets dominated the market with the largest revenue share of 37.3% in 2024. These retail channels offer a convenient one-stop shopping experience, attracting a large number of consumers.
Asia Pacific feminine wipes industry dominated the global market with the largest revenue share of 36.5% in 2024.
The online channel is expected to grow at the fastest CAGR of 7.3% over the forecast period. The convenience and ease of online shopping are significant drivers, as consumers increasingly prefer to purchase personal hygiene products from the comfort of their homes.

Why should you buy this report?

Comprehensive Market Analysis: Gain detailed insights into the global market across major regions and segments.
Competitive Landscape: Explore the market presence of key players worldwide.
Future Trends: Discover the pivotal trends and drivers shaping the future of the global market.
Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.

This report addresses:

Market intelligence to enable effective decision-making
Market estimates and forecasts from 2018 to 2030
Growth opportunities and trend analyses
Segment and regional revenue forecasts for market assessment
Competition strategy and market share analysis
Product innovation listing for you to stay ahead of the curve
COVID-19's impact and how to sustain in these fast-evolving markets

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Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot

Chapter 3. Feminine Wipes Market Variables, Trends & Scope

3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
3.2.1. Profit Margin Analysis (Industry-level)
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Market Opportunities
3.3.4. Market Challenges
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations

Chapter 5. Feminine Wipes Market: Distribution Channel Estimates & Trend Analysis

5.1. Feminine Wipes Market, By Distribution Channel: Key Takeaways
5.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
5.3.1. Hypermarkets & Supermarkets
5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.2. Convenience Stores
5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.3. Pharmacies & Drugstores
5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.4. Online
5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.5. Others
5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Feminine Wipes Market: Regional Estimates & Trend Analysis

6.1. Feminine Wipes Market: Regional Outlook
6.2. Regional Marketplaces: Key Takeaways
6.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
6.3.1. North America
6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.1.2. U.S.
6.3.1.2.1. Key country dynamics
6.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.1.3. Canada
6.3.1.3.1. Key country dynamics
6.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.1.4. Mexico
6.3.1.4.1. Key country dynamics
6.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.2. Europe
6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.2.2. UK
6.3.2.2.1. Key country dynamics
6.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.2.3. Germany
6.3.2.3.1. Key country dynamics
6.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.2.4. France
6.3.2.4.1. Key country dynamics
6.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.2.5. Italy
6.3.2.5.1. Key country dynamics
6.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.2.6. Spain
6.3.2.6.1. Key country dynamics
6.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.3. Asia Pacific
6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.3.2. China
6.3.3.2.1. Key country dynamics
6.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.3.3. India
6.3.3.3.1. Key country dynamics
6.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.3.4. Japan
6.3.3.4.1. Key country dynamics
6.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.3.5. Australia & New Zealand
6.3.3.5.1. Key country dynamics
6.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.4. Latin America
6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.4.2. Brazil
6.3.4.2.1. Key country dynamics
6.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.4.3. Argentina
6.3.4.3.1. Key country dynamics
6.3.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.5. Middle East & Africa
6.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.5.2. UAE
6.3.5.2.1. Key country dynamics
6.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.5.3. South Africa
6.3.5.3.1. Key country dynamics
6.3.5.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Feminine Wipes Market: Competitive Analysis

7.1. Recent Developments & Impact Analysis, by Key Market Participants
7.2. Company Categorization
7.3. Participant’s Overview
7.4. Financial Performance
7.5. Product Benchmarking
7.6. Company Market Share Analysis, 2024 (%)
7.7. Company Heat Map Analysis
7.8. Strategy Mapping
7.9. Company Profiles
7.9.1. Procter & Gamble
7.9.1.1. Company Overview
7.9.1.2. Financial Performance
7.9.1.3. Product Portfolios
7.9.1.4. Strategic Initiatives
7.9.2. Johnson & Johnson Services, Inc.
7.9.2.1. Company Overview
7.9.2.2. Financial Performance
7.9.2.3. Product Portfolios
7.9.2.4. Strategic Initiatives
7.9.3. Edgewell Personal Care
7.9.3.1. Company Overview
7.9.3.2. Financial Performance
7.9.3.3. Product Portfolios
7.9.3.4. Strategic Initiatives
7.9.4. KCWW
7.9.4.1. Company Overview
7.9.4.2. Financial Performance
7.9.4.3. Product Portfolios
7.9.4.4. Strategic Initiatives
7.9.5. Unicharm Corporation
7.9.5.1. Company Overview
7.9.5.2. Financial Performance
7.9.5.3. Product Portfolios
7.9.5.4. Strategic Initiatives
7.9.6. Albaad
7.9.6.1. Company Overview
7.9.6.2. Financial Performance
7.9.6.3. Product Portfolios
7.9.6.4. Strategic Initiatives
7.9.7. Guy & O'Neill, Inc.
7.9.7.1. Company Overview
7.9.7.2. Financial Performance
7.9.7.3. Product Portfolios
7.9.7.4. Strategic Initiatives
7.9.8. Bodywise (UK) Limited
7.9.8.1. Company Overview
7.9.8.2. Financial Performance
7.9.8.3. Product Portfolios
7.9.8.4. Strategic Initiatives
7.9.9. Corman SpA
7.9.9.1. Company Overview
7.9.9.2. Financial Performance
7.9.9.3. Product Portfolios
7.9.9.4. Strategic Initiatives
7.9.10. Laclede, Inc.
7.9.10.1. Company Overview
7.9.10.2. Financial Performance
7.9.10.3. Product Portfolios
7.9.10.4. Strategic Initiatives

List of Tables

Table 1 Global feminine wipes market: Key market driver analysis
Table 2 Global feminine wipes market: Key market restraint analysis
Table 3 Global feminine wipes market estimates & forecast, by distribution channel (USD Million)
Table 4 Global feminine wipes market estimates & forecast, by region (USD Million)
Table 5 North America feminine wipes market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 6 North America feminine wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 7 U.S. macro-economic outlay
Table 8 U.S. feminine wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 9 Canada macro-economic outlay
Table 10 Canada feminine wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 11 Mexico macro-economic outlay
Table 12 Mexico feminine wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 13 Europe feminine wipes market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 14 Europe feminine wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 15 UK macro-economic outlay
Table 16 UK feminine wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 17 Germany macro-economic outlay
Table 18 Germany feminine wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 19 France macro-economic outlay
Table 20 France feminine wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 21 Italy macro-economic outlay
Table 22 Italy feminine wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 23 Spain macro-economic outlay
Table 24 Spain feminine wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 25 Asia Pacific feminine wipes market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 26 Asia Pacific feminine wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 27 China macro-economic outlay
Table 28 China feminine wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 29 India macro-economic outlay
Table 30 India feminine wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 31 Japan macro-economic outlay
Table 32 Japan feminine wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 33 Australia & New Zealand macro-economic outlay
Table 34 Australia & New Zealand feminine wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 35 Latin America feminine wipes market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 36 Latin America feminine wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 37 Brazil macro-economic outlay
Table 38 Brazil feminine wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 39 Argentina macro-economic outlay
Table 40 Argentina feminine wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 41 Middle East & Africa feminine wipes market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 42 Middle East & Africa feminine wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 43 UAE macro-economic outlay
Table 44 UAE feminine wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 45 South Africa macro-economic outlay
Table 46 South Africa feminine wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 47 Recent developments & impact analysis, by key market participants
Table 48 Company market share, 2024 (%)
Table 49 Company heat map analysis, 2024
Table 50 Companies implementing key strategies

List of Figures

Fig. 1 Feminine wipes market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Regional snapshot
Fig. 9 Competitive landscape snapshot
Fig. 10 Global parent industry and feminine wipes size (USD Million)
Fig. 11 Global feminine wipes size, 2018 to 2030 (USD Million)
Fig. 12 Feminine wipes market: Penetration & growth prospect mapping
Fig. 13 Feminine wipes market: Value chain analysis
Fig. 14 Feminine wipes market: Dynamics
Fig. 15 Feminine wipes market: Porter’s five forces analysis
Fig. 16 Feminine wipes market estimates & forecast, by distribution channel (USD Million)
Fig. 17 Feminine wipes market estimates & forecasts for hypermarkets/supermarkets, 2018 - 2030 (USD Million)
Fig. 18 Feminine wipes market estimates & forecasts for convenience stores, 2018 - 2030 (USD Million)
Fig. 19 Feminine wipes market estimates & forecasts for pharmacies & drugstores, 2018 - 2030 (USD Million)
Fig. 20 Feminine wipes market estimates & forecasts for online, 2018 - 2030 (USD Million)
Fig. 21 Feminine wipes market estimates & forecasts for others, 2018 - 2030 (USD Million)
Fig. 22 Feminine wipes market: Regional outlook, 2024 & 2030 (USD Million)
Fig. 23 Regional marketplace: Key takeaways
Fig. 24 North America feminine wipes market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 25 U.S. feminine wipes market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 26 Canada feminine wipes market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 27 Mexico feminine wipes market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 28 Europe feminine wipes market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 29 Germany feminine wipes market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 30 UK feminine wipes market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 31 France feminine wipes market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 32 Italy feminine wipes market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 33 Spain feminine wipes market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 34 Asia Pacific feminine wipes market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 35 China feminine wipes market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 36 India feminine wipes market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 37 Japan feminine wipes market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 38 Australia & New Zealand feminine wipes market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 39 Latin America feminine wipes market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 40 Brazil feminine wipes market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 41 Argentina feminine wipes market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 42 Middle East & Africa feminine wipes market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 43 UAE feminine wipes market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 44 South Africa milk market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 45 Key company categorization
Fig. 46 Company market share analysis, 2024
Fig. 47 Strategic framework of feminine wipes

Companies Mentioned

Procter & Gamble
Johnson & Johnson Services, Inc.
Edgewell Personal Care
KCWW
Unicharm Corporation
Albaad
Guy & O'Neill, Inc.
Bodywise (UK) Limited
Corman SpA
Laclede, Inc.

Methodology

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Table Information

Report Attribute	Details
No. of Pages	80
Published	November 2024
Forecast Period	2024 - 2030
Estimated Market Value ( USD ) in 2024	$ 1.71 Billion
Forecasted Market Value ( USD ) by 2030	$ 2.52 Billion
Compound Annual Growth Rate	6.7%
Regions Covered	Global
No. of Companies Mentioned	10

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Feminine Wipes Market Size, Share & Trends Analysis Report By Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Pharmacies & Drugstores, Online), By Region, And Segment Forecasts, 2025 - 2030

Feminine Wipes Market Report Highlights

Why should you buy this report?

This report addresses:

Table of Contents

Companies Mentioned

Methodology

Table Information

Feminine Wipes Market Report Highlights

Why should you buy this report?

This report addresses:

Table of Contents

Companies Mentioned

Methodology

Table Information

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