Vinyl Surface Coatings Market Report 2024

This Vinyl Surface Coatings market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The vinyl surface coatings market size has grown strongly in recent years. It will grow from $5.45 billion in 2023 to $5.77 billion in 2024 at a compound annual growth rate (CAGR) of 6%. The growth observed during the historical period can be attributed to several factors, including the increasing use of vinyl coatings for vehicle interiors and exteriors, rapid urban development, advancements in polymer technology, a rising consumer demand for durable coatings, and an uptick in renovation and remodeling projects.

The vinyl surface coatings market size is expected to see strong growth in the next few years. It will grow to $7.39 billion in 2028 at a compound annual growth rate (CAGR) of 6.4%. The anticipated growth during the forecast period can be attributed to several factors, including a rising demand for eco-friendly, low-VOC vinyl coatings, increased construction activities, growth in the automotive industry, heightened demand within the packaging sector, and the emergence of lightweight materials. Key trends expected in this period include a growing demand for customization, the expansion of smart coatings, advancements in UV-resistant coatings, greater use in green building materials, and the digitalization of manufacturing processes.

The growth of the vinyl surface coatings market is projected to be driven by the expanding construction sectors in the coming years. The construction industry encompasses the planning, design, and building of infrastructure, as well as residential, commercial, and industrial structures. Factors such as increasing urbanization, infrastructure projects, and rising investments in various construction endeavors contribute to the growth of this sector. Vinyl surface coatings are favored in construction due to their durability, moisture resistance, and protective finish, making them suitable for walls, floors, and exterior surfaces. For example, in August 2024, the Australian Bureau of Statistics reported that building work in Australia reached $33.81 billion in 2023, up from $32.44 billion in June 2022. Hence, the growth of the construction sector is propelling the vinyl surface coatings market.

Leading companies in the vinyl surface coatings market are concentrating on creating innovative products, such as styrene acrylic emulsions, which provide exceptional washability and scrub resistance, enabling easy touch-ups without compromising the finished application. Styrene-acrylic emulsions are widely used in vinyl surface coatings for their strong adhesion, flexibility, and resistance to environmental factors. When applied to vinyl surfaces, these emulsions act as a protective and decorative layer that enhances both durability and visual appeal. For instance, in June 2024, Trinseo, a U.S.-based manufacturing firm, introduced LIGOS C 9031, a styrene acrylic emulsion. This product offers increased flexibility, excellent adhesion to various substrates, and outstanding durability against environmental stresses. Its formulation delivers high-performance results in coatings, adhesives, and sealants.

In October 2023, Sherwin-Williams Company, a U.S.-based manufacturer of paints and coatings, acquired Klumpp Coatings GmbH for an undisclosed sum. This acquisition enhances Sherwin-Williams' portfolio by incorporating advanced UV wood coating technology, thereby strengthening its presence in the global wood coatings market. Klumpp Coatings GmbH is a Germany-based supplier of vinyl surface coatings.

Major companies operating in the vinyl surface coatings market are BASF SE, 3M Company, Sherwin-Williams, DuPont de Nemours Inc., Arkema S.A, Sika AG, Nippon Paint Holdings Co. Ltd., Celanese Corporation, Wacker Chemie AG, Masco Corporation, RPM International Inc., KCC Corporation, Axalta Coating Systems, Asian Paints Ltd, Kansai Paint Co. Ltd., Avient Corporation, Jotun Group, Benjamin Moore, Akzo Nobel N.V., Hempel Holding A/S, Axalta Coating Systems LLC, APV Engineered Coatings, labsurface, Gellner Industrial LLC.

North America was the largest region in the vinyl surface coatings market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the vinyl surface coatings market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the vinyl surface coatings market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Vinyl surface coatings are protective layers composed of vinyl-based polymers that enhance durability, weather resistance, and aesthetic appeal. These coatings offer excellent protection against moisture, chemicals, and UV radiation, making them ideal for use on flooring, walls, and automotive interiors. They are appreciated for their flexibility, ease of application, and long-lasting performance.

The primary types of vinyl surface coatings include solvent-based, waterborne (latex), and powder coatings. Solvent-based vinyl surface coatings utilize organic solvents to dissolve vinyl resin, resulting in a liquid that can be applied to various surfaces. The substrates for these coatings include metal, wood, concrete, plastic, and glass, and they can be applied using single-component or two-component technologies. The application processes involve spray, roll, and brush techniques, and they are utilized across various sectors such as industrial, construction, printing inks, automotive, and others.

The vinyl surface coatings market research report is one of a series of new reports that provides vinyl surface coatings market statistics, including vinyl surface coatings industry global market size, regional shares, competitors with a vinyl surface coatings market share, detailed vinyl surface coatings market segments, market trends and opportunities, and any further data you may need to thrive in the vinyl surface coatings industry. This vinyl surface coatings market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The vinyl surface coatings market consists of sales of vinyl floor coatings, vinyl wall coatings, vinyl roof coatings, and vinyl deck coatings. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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