Shape Memory Foam Market Report 2025

This Shape Memory Foam market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The shape memory foam market size has grown rapidly in recent years. It will grow from $10.54 billion in 2024 to $12.11 billion in 2025 at a compound annual growth rate (CAGR) of 14.8%. The growth in the historic period can be attributed to rise in disposable incomes, growth in the wellness industry, growth in e-commerce, growth in the aging population, and growth in healthcare facilities.

The shape memory foam market size is expected to see rapid growth in the next few years. It will grow to $20.8 billion in 2029 at a compound annual growth rate (CAGR) of 14.5%. The growth in the forecast period can be attributed to increasing investment in robotics, increasing demand for high-quality bedding solutions, rising demand for high-quality sleep products, growing demand for hypoallergenic foam options, and growing focus on enhancing product durability. Major trends in the forecast period include technological advancements, customized mattress solutions, multi-functional furniture, sleep optimization technologies, and pet beds.

The growing prevalence of acute back pain is expected to drive the expansion of the shape memory foam market in the future. Acute back pain is characterized by a sudden onset of discomfort that typically lasts less than six weeks. It often results from poor posture due to prolonged sitting or screen time, insufficient physical activity, and an aging population, which contribute to musculoskeletal strain and injury. Shape memory foam is beneficial for managing acute back pain as it contours to the body, providing personalized support and pressure relief, helping to align the spine and reduce muscle strain. For example, in June 2024, the Australian Institute of Health and Welfare reported that approximately 4 million people in Australia, or 16% of the population, were living with back issues in 2022. Furthermore, by 2023, back problems ranked as the third leading cause of disease burden, accounting for 4.3% of the total burden in the country. Additionally, in 2022, back-related issues were linked to 1,112 deaths, representing 4.3 deaths per 100,000 people, or 0.6% of all fatalities. Thus, the rising incidence of acute back pain is propelling the growth of the shape memory foam market.

Key players in the shape memory foam market are creating advanced products featuring triple-phase cooling technology to enhance temperature regulation. This technology incorporates a cooling system that manages heat across three phases, improving comfort by regulating temperature throughout the night. For instance, in August 2022, Saatva, a U.S.-based luxury sleep company, introduced its memory foam hybrid mattress. This mattress uniquely combines CertiPUR-US-certified foam layers with a triple-phase LuxeCool system, effectively dissipating body heat for a more comfortable sleep experience. It includes patented lumbar zone technology with quilting for added support in the center third, along with a body-hugging AirCradle memory foam layer and 8-inch pocketed comfort coils that provide responsiveness and motion isolation. This design facilitates easy movement, pressure relief, and a balanced medium firmness suitable for couples with different preferences, making it ideal for side, back, and combination sleepers while delivering a supportive, pressure-relieving, and cooling sleep experience.

In February 2023, 3Z Brands, a U.S.-based manufacturer and retailer of sleep products, acquired Nolah Sleep for an undisclosed amount. This acquisition enhances 3Z’s portfolio, which includes brands such as Helix Sleep, Brooklyn Bedding, and Bear Mattress. Nolah will continue to operate independently under the 3Z umbrella, with plans for further innovation and growth. Nolah Sleep specializes in memory foam mattresses.

Major companies operating in the shape memory foam market are Ashley Furniture Industries, Tempur Sealy International, Casper Sleep Inc., Saatva Inc., Nilkamal Limited, Bensons for Beds Limited, Tuft & Needle LLC, Leesa Sleep LLC, Kurlon Enterprises Limited, Nectar Sleep LLC, Sleepwell, Zinus Inc., The Puffy Mattress Company, Bear Mattress LLC, Brooklyn Bedding LLC, Avocado Green Mattress, Serta Simmons Bedding LLC, Coirfit Mattress Limited, DreamCloud, Helix Sleep Inc., Essential Aids Limited, WinkBeds LLC, HomeKomforts LLC.

Asia-Pacific was the largest region in the shape memory foam market in 2023, and is expected to be the fastest-growing region in the forecast period. The regions covered in the shape memory foam market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the shape memory foam market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Shape memory foam, commonly referred to as viscoelastic or memory foam, is a material that responds to temperature and pressure. It can adapt to the contours of the body or object exerting pressure on it and returns to its original shape once the pressure is released. This foam is primarily composed of polyurethane, which is mixed with other chemicals to enhance its viscosity and elasticity.

The main varieties of shape memory foams include polyurethane (PU) memory foam, gel-infused memory foam, plant-based memory foam, and others. Polyurethane (PU) memory foam is a widely used type known for its ability to conform to the body, providing both comfort and pressure relief. It is utilized in both residential and commercial applications across various industries, including bedding and furniture, automotive, medical, and more.

The shape memory foam market research report is one of a series of new reports that provides shape memory foam market statistics, including shape memory foam industry global market size, regional shares, competitors with a shape memory foam market share, detailed shape memory foam market segments, market trends and opportunities, and any further data you may need to thrive in the shape memory foam industry. This shape memory foam market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The shape memory foam market consists of sales of mattresses, seat cushions, lumbar support cushions, body pillows, and mattress toppers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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