Europe Metallic Pigments Market Size, Share & Trends Analysis Report By Product, By Application (Paints & Coatings, Plastics, Cosmetics, Printing Inks, and Other Applications), By Country and Growth Forecast, 2024 - 2031

The Europe Metallic Pigments Market is expected to witness market growth of 5.7% CAGR during the forecast period (2024-2031). In the year 2021, the Europe market's volume surged to 98,613.8 tonnes, showcasing a growth of 25.0% (2020-2024).

Zinc pigments are known for their corrosion resistance and are primarily used in protective coatings, especially for industrial and marine environments. They provide a matte metallic finish, ideal for architectural applications where aesthetic and functional qualities are equally important. Zinc pigments are also used in printing inks for packaging, offering durability and a unique look. With rising environmental awareness, zinc-based pigments have gained traction as an eco-friendly option due to their non-toxic properties. Thus, in France, 8,623.6 tonnes of Zinc pigments are expected to be utilized by the year 2031.



The Germany market dominated the Europe Metallic Pigments Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $155.7 million by 2031. The UK market is exhibiting a CAGR of 4.5% during 2024-2031. Additionally, the France market is expected to experience a CAGR of 6.5% during 2024-2031.

The cosmetics industry utilizes metallic pigments in products like eyeshadows, nail polishes, and lipsticks to impart a glittering effect. These pigments are also used in skincare products and hair care formulations to enhance visual appeal and radiant finish. Metallic pigments are widely used in printing inks for various applications, including magazines, brochures, and promotional materials. They provide high-opacity and reflective properties, making printed materials stand out with a metallic sheen.

Several factors drive the adoption of metallic pigments. Consumers are increasingly seeking products with visually appealing finishes. Metallic pigments offer a unique and attractive appearance that enhances the overall look of products, driving their adoption across industries. Advances in pigment technology have led to new and improved metallic pigments with enhanced properties. These innovations have expanded the range of applications and improved the performance of metallic pigments, contributing to their growing adoption.

The rising focus on premium and luxury cosmetic products in these European countries has further accelerated the demand for metallic pigments. Consumers are willing to invest in high-end personal care products that offer unique visual effects, and metallic pigments provide the perfect solution for creating striking and eye-catching finishes. Additionally, as sustainability becomes a key concern, an increasing demand for eco-friendly and non-toxic metallic pigments prompts manufacturers to innovate and offer more sustainable options. Thus, the demand for metallic pigments is mostly driven by the expanding European cosmetics industry.

List of Key Companies Profiled

• BASF SE
• Umicore NV-SA
• Saudi Basic Industries Corporation (SABIC)
• Asahi Kasei Corporation
• Shepherd Chemical Company
• Vibrantz Technologies Inc.
• Toyal America Inc.
• CARLFORS BRUK
• Sun Chemical
• SCHLENK SE

Market Report Segmentation

By Product (Volume, Tonnes, USD Billion, 2020-2031)

• Aluminum
• Zinc
• Copper
• Stainless Steel
• Other Products

By Application (Volume, Tonnes, USD Billion, 2020-2031)

• Paints & Coatings
• Plastics
• Cosmetics
• Printing Inks
• Other Applications

By Country (Volume, Tonnes, USD Billion, 2020-2031)

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe