Ingredients Insights: Melatonin

This report explores the applications of melatonin across the FMCG space.

Melatonin is primarily used as a treatment for sleep disorders, but is associated with a wide range of additional health benefits, while it does pose some risks when overused.

Scope

• Melatonin is linked to a range of consumer trends which primarily focus on consumers’ health.
• Sleep aid supplements such as melatonin are becoming increasingly popular as the perceived importance of sleep quality rises.
• Consumers looking to restore vitality and balance value ingredients that aid relaxation, and plan on buying more supplements.
• Melatonin’s multi-functional nature can tap into consumer perceptions around value-for-money.
• The increased popularity of smart devices is encouraging consumers to explore ways of improving sleep quality and overall health.
• Social media trends are driving interest in sleep quality and health, prompting consumers to explore the uses of melatonin.
• The health benefits of melatonin can be experienced through consumer health, food, and cosmetics products.
• Melatonin can be used across a range of different innovation platforms to address key consumer trends and concerns.

Reasons to Buy

• Identify future potential commercial applications for emerging concepts in fast-moving consumer goods.
• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.