TrendSights Analysis 2024: Cross-Cultural Influence

This report explores consumers' growing preference for products inspired across cultures.

Globalization and easy connection across geographies have led to a shift in consumer preferences and product choices that is driving the cross-cultural influence between markets.

Scope

• Consumers have access to information at the touch of a button and are highly connected. They are more informed than ever about other cultures and are inspired to experiment with their purchases.
• In both economic markets there is facilitating demand for imported ingredients from either economically developed or economically developing markets that cater to consumers' changing tastes and product perceptions.
• The rise in global travel inspires consumers to experiment with local cuisines and adapt to new tastes and flavors. Some are also carried back as inspiration for creating something new.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.