Strategic Intelligence: Omnichannel, 2024

A successful omnichannel proposition integrates a retailer’s multiple sales channels across physical stores, websites, and mobile apps, to provide shoppers with a smooth and integrated shopping experience. Omnichannel has become key to how retailers operate, with many consumers accustomed to shopping online but also desiring instore experiences.

Adopting an omnichannel approach has changed how retailers operate and interact with consumers, and created numerous benefits. These benefits include consumers being more satisfied with the consistent shopping experience as they interact with retailers across several channels and touchpoints; retailers can use their full inventory across different channels, allowing them to complete orders from any location that has inventory; and retailers can give shoppers greater choice of fulfilment methods and convenience by offering services like same day click & collect.

Scope

• The analyst provides detailed insight into the theme of omnichannel, specifically focusing on its impact on the Retail and Apparel sectors.
• The report provides an overview of omnichannel and its components, the leading companies, the timeline of developments in the omnichannel theme, and related mergers and acquisitions.
• The report also details the relevant trends across technology, macroeconomic and retail trends.

Reasons to Buy

• Themes are disruptive, so it's easy to be blindsided by industry outsiders who invade your sector. Understanding the themes ecosystem will get you ahead of the curve.
• Understand the important themes in 2024 and beyond, allowing you to grasp a wider view of changes in consumer behaviour and how it will impact your markets.
• Explore how emerging themes in retail are allowing industry leaders to evolve, so you can better position yourself for long-term success.
• An easy-to-use framework for tracking themes across all companies in all sectors.
• Companies who invest in the right themes become success stories; those who miss the big themes end up as failures.