The ‘Denmark Cards and Payments: Opportunities and Risks to 2028' report provides detailed analysis of market trends in the Denmark cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cards, credit transfers, cash, and direct debits during the review-period (2020-24e).
The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2024e-28f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.
The report brings together the analyst’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.
The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2024e-28f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.
The report brings together the analyst’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.
The ‘Denmark Cards and Payments: Opportunities and Risks to 2028' report provides top-level market analysis, information and insights into the Danish cards and payments industry, including:
- Current and forecast values for each market in the Danish cards and payments industry, including debit, and credit cards.
- Detailed insights into payment instruments including cards, credit transfers, cash, and direct debits. It also, includes an overview of the country's key alternative payment instruments.
- Ecommerce market analysis.
- Analysis of various market drivers and regulations governing the Danish cards and payments industry.
- Detailed analysis of strategies adopted by banks and other institutions to market debit, and credit cards.
- Comprehensive analysis of consumer attitudes and buying preferences for cards.
- The competitive landscape of the Danish cards and payments industry.
Key Highlights
- Straksclearing is a real-time payment platform usable by both consumers and businesses to make interbank fund transfers and payments. Owned by Finans Danmark (the Danish Bankers Association) and operated by Nets, the system operates 24 hours a day, seven days a week, 365 days a year and enables users to make P2P, consumer-to-business, and business-to-business payments. In line with the country’s planned migration to pan-European payment system TARGET, instant payments will also be gradually migrated. From 2025, TIPS will settle instant payments in Danish krone, eventually replacing Straksclearing.
- The proliferation of digital-only banks has helped drive competition in the banking space, thus boosting debit card holding. Digital-only bank Lunar offers Light, Standard, Plus, and Unlimited accounts, all of which include a Visa debit card. To boost debit card usage, in June 2024, Lunar partnered with Scandinavian airline SAS to roll out a debit card that allows users to earn EuroBonus points on purchases made across supermarkets, restaurants, hotels, and travel providers. For every DKK100 ($14.51) spent using this card for such purchases, users earn eight EuroBonus points. New Lunar users receive 3,000 bonus points as a signup bonus, while the first 10,000 users received 6,000 points.
- The widespread adoption and acceptance of MobilePay is the key factor driving mobile payments growth. MobilePay has over 4.5 million users and around 200,000 partner merchants in Denmark. In October 2022, Norwegian mobile payment solution Vipps and MobilePay merged; the new entity collectively has 11.5 million users and over 400,000 partner merchants across the Nordic region. However, both solutions continue to operate under their respective brand names in Denmark and Norway. In June 2024, these solutions introduced cross-border payment functionality, enabling users in Denmark, Norway, and Finland to make fund transfer via Vipps and MobilePay.
Scope
- Card market size in terms of number of cards, value and volume of transactions in Denmark along with detailed card segmentation of debit, credit and charge cards available in the country.
- Market sizing and analysis of major payment instruments including cards, credit transfers, cash, and direct debits.
- Payment market trends and growth for both historical and forecast period
- Competitor analysis with detailed insights into leading card issuers and schemes.
- Comprehensive analysis of consumer attitudes and buying preferences for cards.
- A detailed snapshot of country's key alternative payment brands.
Reasons to Buy
- Make strategic business decisions, using top-level historic and forecast market data, related to the Denmark cards and payments industry and each market within it.
- Understand the key market trends and growth opportunities in the Denmark cards and payments industry.
- Assess the competitive dynamics in the Denmark cards and payments industry.
- Gain insights into marketing strategies used for various card types in Denmark.
- Gain insights into key regulations governing the Denmark cards and payments industry.
Table of Contents
1. Executive Summary2. Market Overview
3. Payment Instruments
4. Card-Based Payments
5. Merchant acquiring
6. Ecommerce Payments
7. In-store Payments
8. Buy Now Pay Later
9. Mobile Payments
10. P2P Payments
11. Bill Payments
12. Alternative Payments
13. Payment Innovation
14. Job Analysis
15. Payment Infrastructure and Regulation
16. Appendix
List of Tables
- Key facts, 2024
- Benchmarking of payment cards, 2024
- Payment instrument transaction values (LCU), 2020-28f
- Payment instrument transaction values ($), 2020-28f
- Payment instrument transaction volumes (units), 2020-28f
- Payment cards in circulation by type (units), 2020-28f
- Volume of payment card transactions (units), 2020-28f
- Value of payment card transactions (LCU), 2020-28f
- Value of payment card transactions ($), 2020-28f
- Debit cards in circulation (units), 2020-28f
- Debit card transaction volumes, 2020-28f
- Debit card transaction values (LCU), 2020-28f
- Debit card transaction values ($), 2020-28f
- Debit cards in circulation by scheme (units), 2020-24e
- Debit card transaction values by scheme (LCU), 2020-24e
- Debit card transaction values by scheme ($), 2020-24e
- Debit cards in circulation by issuer (units), 2020-24e
- Debit cards transaction value by issuer (LCU), 2020-24e
- Debit cards transaction value by issuer ($), 2020-24e
- credit and charge cards in circulation (units), 2020-28f
- credit and charge card transaction volumes, 2020-28f
- credit and charge card transaction values (LCU), 2020-28f
- credit and charge card transaction values ($), 2020-28f
- credit and charge cards in circulation by scheme (units), 2020-24e
- credit and charge card transaction values by scheme (LCU), 2020-24e
- credit and charge card transaction values by scheme ($), 2020-24e
- credit and charge cards in circulation by issuer (units), 2020-24e
- credit and charge cards transaction value by issuer (LCU), 2020-24e
- credit and charge cards transaction value by issuer ($), 2020-24e
- Credit cards in circulation (units), 2020-28f
- Credit card transaction volumes, 2020-28f
- Credit card transaction values (LCU), 2020-28f
- Credit card transaction values ($), 2020-28f
- Credit cards in circulation by scheme (units), 2020-24e
- Credit card transaction values by scheme (LCU), 2020-24e
- Credit card transaction values by scheme ($), 2020-24e
- Credit cards in circulation by issuer (units), 2020-24e
- Credit cards transaction value by issuer (LCU), 2020-24e
- Credit cards transaction value by issuer ($), 2020-24e
- charge cards in circulation (units), 2020-28f
- charge card transaction volumes, 2020-28f
- charge card transaction values (LCU), 2020-28f
- charge card transaction values ($), 2020-28f
- charge cards in circulation by scheme (units), 2020-24e
- charge card transaction values by scheme (LCU), 2020-24e
- charge card transaction values by scheme ($), 2020-24e
- merchant acquiring transaction volumes (units), 2020-28f
- merchant acquiring transaction values (LCU), 2020-28f
- merchant acquiring transaction values ($), 2020-28f
- acquirers’ transaction volumes (units), 2020-24e
- acquirers’ transaction values (LCU), 2020-24e
- acquirers’ transaction values ($), 2020-24e
- retail outlets and card-accepting merchants (units), 2020-28f
- debit card average interchange fees (%), 2020-24e
- credit and charge card average interchange fees (%), 2020-24e
- debit card merchant service charge and interchange fee (%), 2020-28f
- credit and charge card merchant service charge and interchange fee (%), 2020-28f
- retail market by product categories (LCU), 2020-28f
- retail market by product categories ($), 2020-28f
- retail market by service categories (LCU), 2018-22
- retail market by service categories ($), 2018-22
- Inflation rate
- GDP growth rate
- Payment instruments transaction value and volume
- Instant payments transaction value and volume
- Card penetration
- Card payments by value
- Debit card frequency of payments and average transaction value
- Debit card schemes transaction value and volume
- Debit card issuers by number of cards and transaction value
- Credit and charge card frequency of payments and average transaction value
- Credit and charge card schemes transaction value and volume
- Credit and charge card issuers by number of cards and transaction value
- Credit card debt
- Contactless card holding and usage in detail
- Merchant acquiring of payment card transaction value and volume
- Merchant acquiring of payment card transaction value and volume by company type
- Retail product by catagories transaction value and year-on-year grouth
- Retail services by catagories transaction value and year-on-year grouth
- E-commerce transaction value and ecommerce breakdown by mobile vs. desktop/laptop
- Ecommerce market by product and services
- Ecommerce market by paymnet tools
- Factors driving in-store payments and In-store transaction value by payment method
- In-store transaction value by products and services
- BNPL service used in the last six months and Preferred BNPL brand/tool for in-store payments
- BNPL online transaction value and transaction volume
- BNPL share of overall ecommerce transaction value and preferred BNPL brand/tool for online payments
- Mobile wallet holding and use by demographic
- Mobile wallet funding methods, mobile wallet preference by product/service and mobile wallet ownership by brand
- Domestic and international P2P money transfers
- Paymnet tool preference for bill payment and bill paymnet frequency
- Active jobs intensity in the country
- Number of POS terminals and ATMs
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Danske Bank
- Nordea
- Jyske Bank
- Sydbank
- Arbejdernes Landsbank
- Nykredit
- Dankort
- Mastercard
- Visa
- Worldline
- Swedbank
- Nexi
- AltaPay
- MobilePay
- Apple Pay
- Riverty
- Klarna
- Qliro
- ViaBill
- Google Pay
- Dankort app
- Samsung Pay
- PayPal
- Click to Pay
