The Diwali 2024 report forms part of the analyst's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers during Diwali. The report analyses the market, the main trends, and consumer attitudes.
Scope
- Food & drink was the most popular category bought for Diwali in 2024.
- Tesco was the leading retailer among consumers shopping for Diwali.
- Most consumers started shopping for Diwali during the month of October.
Reasons to Buy
- Use our in-depth consumer insight to learn which product categories are shopped the most by consumers celebrating Diwali.
- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
- Use our average spend data to understand how much consumers are paying in each category for Diwali.
Table of Contents
- Consumer attitudes
- Category breakdown
- Methodology & contacts
- Average spend on food & drink, 2024
- Average spend on clothing, 2024
- Average spend on gifts, 2024
- Products purchased in gifting, 2024
- Average spend on items for the home, 2024
- Average spend on jewellery, 2024
- Average spend on fireworks, 2024
- Average spend on health & beauty, 2024
- Diwali participation penetration (by demographic & region), 2024
- Diwali shopper penetration (by demographic & region), 2024
- Who shoppers bought Diwali gifts for, 2024
- How long participants celebrated for, 2024
- Spend timing, 2024
- Diwali activities, 2024
- Top 10 retailers used for the majority of Diwali shopping, 2024
- Retailer selection, 2024
- Channel usage, 2024
- Store type, 2024
- Diwali statements, 2024
- Food & drink penetration, overall & by demographic, 2024
- Clothing penetration, overall & by demographic, 2024
- Gifts penetration, overall & by demographic, 2024
- Items for the home penetration, overall & by demographic, 2024
- Jewellery penetration, overall & by demographic, 2024
- Fireworks penetration, overall & by demographic, 2024
- Health & beauty penetration, overall & by demographic, 2024
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Aldi
- Amazon
- ASDA
- B&Q
- John Lewis & Partners
- Lidl
- Marks & Spencer
- Primark
- Sainsbury's
- Tesco
