The ‘India Cards and Payments: Opportunities and Risks to 2028' report provides detailed analysis of market trends in the Indian cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including credit transfers, cash, cards, direct debits and cheques during the review-period (2020-24e).
The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2024e-28f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.
The report brings together the analyst’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.
The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2024e-28f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.
The report brings together the analyst’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.
The ‘India Cards and Payments: Opportunities and Risks to 2028' report provides top-level market analysis, information and insights into the Indian cards and payments industry, including:
- Current and forecast values for each market in the Indian cards and payments industry, including debit, credit and charge cards.
- Detailed insights into payment instruments including credit transfers, cash, cards, direct debits and cheques. It also, includes an overview of the country's key alternative payment instruments.
- Ecommerce market analysis.
- Analysis of various market drivers and regulations governing the Indian cards and payments industry.
- Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.
- Comprehensive analysis of consumer attitudes and buying preferences for cards.
- The competitive landscape of the Indian cards and payments industry.
Key Highlights
- While cash dominated India’s consumer payments landscape for many years, its use its gradually diminishing. A major blow came in the form of demonetization of high-value currency in 2016 to curb tax evasion and combat unaccounted money. The government and the RBI have introduced various initiatives to boost electronic payments. Launched in June 2022, the RBI’s Payments Vision 2025 aims to provide digital payment access across the country. The RBI is aiming to achieve global outreach of UPI and RuPay cards, expand interoperability for contactless transit card payments in offline mode, link credit cards to UPI, and introduce two-factor authentication for cross-border card transactions.
- Aligned with Payments Vision 2025, the government launched the country’s central bank digital currency, the eINR, in December 2022. Although uptake and usage were initially slow, they are now gaining momentum. As of January 2024, there were 4 million eINR users. Daily eINR transactions crossed the 1 million mark on December 27, 2023. Such initiatives are poised to reshape the country’s financial landscape, laying the foundation for a thriving digital economy poised for future growth of electronic payments in the country.
- Financial inclusion has been one of the government’s top priorities. In August 2014, the government launched the PMJDY program, offering basic bank accounts (known as “Jan Dhan” accounts) targeting individuals in low-income groups and in rural areas with limited access to financial services. As of March 2.02 trillion accounts had been opened under this initiative. Banking agents have been deployed across the country to offer basic banking services to Jan Dhan account holders.
Scope
- Card market size in terms of number of cards, value and volume of transactions in India along with detailed card segmentation of debit, credit and charge cards available in the country.
- Market sizing and analysis of major payment instruments including credit transfers, cash, cards, direct debits and cheques.
- Payment market trends and growth for both historical and forecast period
- Competitor analysis with detailed insights into leading card issuers and schemes.
- Comprehensive analysis of consumer attitudes and buying preferences for cards.
- A detailed snapshot of country's key alternative payment brands.
Reasons to Buy
- Make strategic business decisions, using top-level historic and forecast market data, related to the India cards and payments industry and each market within it.
- Understand the key market trends and growth opportunities in the India cards and payments industry.
- Assess the competitive dynamics in the India cards and payments industry.
- Gain insights into marketing strategies used for various card types in India.
- Gain insights into key regulations governing the India cards and payments industry.
Table of Contents
1. Executive Summary2. Market Overview
3. Payment Instruments
4. Card-Based Payments
5. Merchant acquiring
6. Ecommerce Payments
7. In-store Payments
8. Buy Now Pay Later
9. Mobile Payments
10. P2P Payments
11. Bill Payments
12. Alternative Payments
13. Payment Innovation
14. Job Analysis
15. Payment Infrastructure and Regulation
16. Appendix
List of Tables
- Key facts, 2024
- Benchmarking of payment cards, 2024
- Payment instrument transaction values (LCU), 2020-28f
- Payment instrument transaction values ($), 2020-28f
- Payment instrument transaction volumes (units), 2020-28f
- Payment cards in circulation by type (units), 2020-28f
- Volume of payment card transactions (units), 2020-28f
- Value of payment card transactions (LCU), 2020-28f
- Value of payment card transactions ($), 2020-28f
- Debit cards in circulation (units), 2020-28f
- Debit card transaction volumes, 2020-28f
- Debit card transaction values (LCU), 2020-28f
- Debit card transaction values ($), 2020-28f
- Debit cards in circulation by scheme (units), 2020-24e
- Debit card transaction values by scheme (LCU), 2020-24e
- Debit card transaction values by scheme ($), 2020-24e
- Debit cards in circulation by issuer (units), 2020-24e
- Debit cards transaction value by issuer (LCU), 2020-24e
- Debit cards transaction value by issuer ($), 2020-24e
- credit and charge cards in circulation (units), 2020-28f
- credit and charge card transaction volumes, 2020-28f
- credit and charge card transaction values (LCU), 2020-28f
- credit and charge card transaction values ($), 2020-28f
- credit and charge cards in circulation by scheme (units), 2020-24e
- credit and charge card transaction values by scheme (LCU), 2020-24e
- credit and charge card transaction values by scheme ($), 2020-24e
- credit and charge cards in circulation by issuer (units), 2020-24e
- credit and charge cards transaction value by issuer (LCU), 2020-24e
- credit and charge cards transaction value by issuer ($), 2020-24e
- Credit cards in circulation (units), 2020-28f
- Credit card transaction volumes, 2020-28f
- Credit card transaction values (LCU), 2020-28f
- Credit card transaction values ($), 2020-28f
- Credit cards in circulation by scheme (units), 2020-24e
- Credit card transaction values by scheme (LCU), 2020-24e
- Credit card transaction values by scheme ($), 2020-24e
- Credit cards in circulation by issuer (units), 2020-24e
- Credit cards transaction value by issuer (LCU), 2020-24e
- Credit cards transaction value by issuer ($), 2020-24e
- charge cards in circulation (units), 2020-28f
- charge card transaction volumes, 2020-28f
- charge card transaction values (LCU), 2020-28f
- charge card transaction values ($), 2020-28f
- charge cards in circulation by scheme (units), 2020-24e
- charge card transaction values by scheme (LCU), 2020-24e
- charge card transaction values by scheme ($), 2020-24e
- merchant acquiring transaction volumes (units), 2020-28f
- merchant acquiring transaction values (LCU), 2020-28f
- merchant acquiring transaction values ($), 2020-28f
- acquirers’ transaction volumes (units), 2020-23e
- acquirers’ transaction values (LCU), 2020-23e
- acquirers’ transaction values ($), 2020-23e
- retail outlets and card-accepting merchants (units), 2020-28f
- debit card average interchange fees (%), 2020-24e
- credit and charge card average interchange fees (%), 2020-24e
- debit card merchant service charge and interchange fee (%), 2020-28f
- credit and charge card merchant service charge and interchange fee (%), 2020-28f
- retail market by product categories (LCU), 2020-28f
- retail market by product categories ($), 2020-28f
- retail market by service categories (LCU), 2019-23
- retail market by service categories ($), 2019-23
- Inflation rate
- GDP growth rate
- Payment instruments transaction value and volume
- Instant payments transaction value and volume
- Card penetration
- Card payments by value
- Debit card frequency of payments and average transaction value
- Debit card schemes transaction value and volume
- Debit card issuers by number of cards and transaction value
- Credit and charge card frequency of payments and average transaction value
- Credit and charge card schemes transaction value and volume
- Credit and charge card issuers by number of cards and transaction value
- Credit card debt
- Contactless card holding and usage in detail
- Merchant acquiring of payment card transaction value and volume
- Merchant acquiring of payment card transaction value and volume by company type
- Retail product by catagories transaction value and year-on-year grouth
- Retail services by catagories transaction value and year-on-year grouth
- E-commerce transaction value and ecommerce breakdown by mobile vs. desktop/laptop
- Ecommerce market by product and services
- Ecommerce market by paymnet tools
- Factors driving in-store payments and In-store transaction value by payment method
- In-store transaction value by products and services
- BNPL service used in the last six months and Preferred BNPL brand/tool for in-store payments
- BNPL online transaction value and transaction volume
- BNPL share of overall ecommerce transaction value and preferred BNPL brand/tool for online payments
- Mobile wallet holding and use by demographic
- Mobile wallet funding methods, mobile wallet preference by product/service and mobile wallet ownership by brand
- Domestic and international P2P money transfers
- Paymnet tool preference for bill payment and bill paymnet frequency
- Active jobs intensity in the country
- Number of POS terminals and ATMs
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- RuPay
- Visa
- Mastercard
- PhonePe
- Paytm
- Amazon Pay
- Google Pay
- PayPal
- Click to Pay
- Smasung Pay
- MobiKwik
- SBI
- Bank of Baroda
- Union Bank of India
- HDFC Bank
- Canara Bank
- Punjab National Bank
- Bank of India
- Paytm Payments Bank
- ICICI Bank
- Indian Bank
- Central Bank of India
- Kotak Mahindra Bank
- Axis Bank
- Indian Overseas Bank
- Bank of Maharashtra
- IDBI Bank
- YES Bank
- Citibank
- Standard Chartered
- HSBC
