Provides an overview of current suncare scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions - Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.
The global suncare sector recorded value sales of $12 billion in 2023 and is forecast to reach to $14.7 billion in 2028, registering a compound annual growth rate (CAGR) of 4.1%. The Americas was the largest region accounting for a value share of 38.3%, closely followed by Asia-Pacific with a 34% share. Sun protection was by far the largest category, amassing a value share of 82.1%, followed by after-sun and self-tan categories with shares of 9% and 8.9%, respectively. Among all the categories, sun protection and self-tan are forecast to record the fastest value CAGR during 2023-28 (forecast period), at 4.1%, each. The US, China, and Brazil were the largest markets for suncare, globally.
With growing concerns around synthetic ingredients in suncare products among consumers, there has been an increase in demand for natural and reef friendly ingredients. Consumers are looking for safe ingredients such as zinc oxide and titanium dioxide. As a result, manufacturers are formulating suncare products using naturally sourced and safe ingredients. The suncare sector is highly regulated in terms of labeling, while manufacturers are expected to produce clean-label items with good-quality ingredient formulations. Consumers are increasingly opting for products that provide clear information. Therefore, brands are focusing on strengthening their communication on pack labels, to increase safety in product usage.
The global suncare sector recorded value sales of $12 billion in 2023 and is forecast to reach to $14.7 billion in 2028, registering a compound annual growth rate (CAGR) of 4.1%. The Americas was the largest region accounting for a value share of 38.3%, closely followed by Asia-Pacific with a 34% share. Sun protection was by far the largest category, amassing a value share of 82.1%, followed by after-sun and self-tan categories with shares of 9% and 8.9%, respectively. Among all the categories, sun protection and self-tan are forecast to record the fastest value CAGR during 2023-28 (forecast period), at 4.1%, each. The US, China, and Brazil were the largest markets for suncare, globally.
With growing concerns around synthetic ingredients in suncare products among consumers, there has been an increase in demand for natural and reef friendly ingredients. Consumers are looking for safe ingredients such as zinc oxide and titanium dioxide. As a result, manufacturers are formulating suncare products using naturally sourced and safe ingredients. The suncare sector is highly regulated in terms of labeling, while manufacturers are expected to produce clean-label items with good-quality ingredient formulations. Consumers are increasingly opting for products that provide clear information. Therefore, brands are focusing on strengthening their communication on pack labels, to increase safety in product usage.
Scope
This report brings together multiple data sources to provide a comprehensive overview of the global suncare sector, analyzing data from 108 countries. It includes analysis on the following:
- Sector overview: Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East and Africa (MEA), the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, the latest developments, and future challenges for each region.
- Change in consumption: Provides an overview of consumption changes in the overall cosmetics and toiletries (C&T) industry, including suncare, over 2018-28 at global and regional levels.
- High-potential countries: Provides risk-reward analysis of the top high-potential countries in each region based on market assessment, economic development, governance indicators, sociodemographic factors, and technological infrastructure.
- Country and regional analysis: Provides a deep-dive analysis of 10 high-potential countries covering value growth during 2023-28, key challenges, consumer demographics, and key trends. It also includes regional analysis covering the future outlook for each region.
- Competitive environment and brand shares: Provides an overview of the leading companies and brands at global and regional levels. Market shares of brands and private labels in each region are also detailed.
- Key distribution channels: Provides an analysis of the leading distribution channels in the global suncare sector in 2023. It covers hypermarkets & supermarkets, e-retailers, health & beauty stores, parapharmacies/drugstores, direct sellers, department stores, convenience stores, cash & carries and warehouse clubs, “dollar stores”, variety stores & general merchandise retailers, chemists/pharmacies, and others.
- Packaging analysis*: The report provides percentage share (in 2023) and growth analysis (during 2023-28) for various pack materials, pack types, closures, and primary outer types based on volume sales of suncare.
Reasons to Buy
- Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates
Table of Contents
- Executive Summary
- Sector Overview
- Global Overview
- Americas Overview
- Asia-Pacific Overview
- Eastern Europe Overview
- Middle East and Africa Overview
- Western Europe Overview
- Suncare: Global Challenges
- Shift in C&T Value Share Patterns
- Change in Value Share in the Overall C&T Industry, 2023-28
- Reasons for Shift in Consumption Patterns
- Change in Consumption Levels: Americas, 2018-28
- Change in Consumption Levels: Asia-Pacific, 2018-28
- Change in Consumption Levels: Eastern Europe, 2018-28
- Change in Consumption Levels: MEA, 2018-28
- Change in Consumption Levels: Western Europe, 2018-28
- Identifying High-Potential Countries by Region
- Identifying High-Potential Countries by Region
- Methodology - Identifying High-Potential Countries
- Country Deep Dive
- High-Potential Country Analysis
- Future Outlook
- Competitive Environment
- Leading Companies by Value - Global
- Leading Companies and Brands Share Analysis - Global
- Leading Companies and Brands Share Analysis by Region
- Competitive Landscape - Market Analysis
- Market Share of Private Labels
- Private Labels’ Share Analysis by Region
- Private Labels’ Share Analysis by Category
- Key Distribution Channels
- Share of Key Distribution Channels - Global and Regional Level
- Key Packaging Formats
- Growth Analysis by Key Pack Material and Pack Type
- Growth Analysis by Closure Type and Primary Outer Type
- Select Industry Metrics
- Global Patent Filings
- Global Job Analytics
- Global Deals
- Appendix
- Definitions
- About the Analyst
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Beiersdorf
- L’Oréal
- Kenvue
- Edgewell Personal Care
- Shiseido Company