Haircare in Japan - Research and Markets

Haircare in Japan industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The haircare market consists of retail sales of conditioner, hair colorants, hair loss treatments, perms & relaxers, salon hair care, shampoo and styling agents. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2023 exchange rates
The Japanese Haircare market had total revenues of $4.54 billion in 2023, representing a negative compound annual growth rate (CAGR) of 2.9% between 2018 and 2023.
Market consumption volume increased with a CAGR of 0.6% between 2018 and 2023, to reach a total of 407.7 million units in 2023.
The performance of the market is forecast to accelerate, with an anticipated CAGR of 2.1% for the five-year period 2023-28, which is expected to drive the market to a value of $5.04 billion by the end of 2028.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the haircare market in Japan
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the haircare market in Japan
Leading company profiles reveal details of key haircare market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Japan haircare market with five year forecasts by both value and volume

Reasons to Buy

What was the size of the Japan haircare market by value in 2023?
What will be the size of the Japan haircare market in 2028?
What factors are affecting the strength of competition in the Japan haircare market?
How has the market performed over the last five years?
What are the main segments that make up Japan's haircare market?

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value
3.2. Market volume

4 Market Segmentation

4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution

5 Market Outlook

5.1. Market value forecast
5.2. Market volume forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Market share
7.2. Who are the leading players in the Japanese haircare market?
7.3. Which companies have been most successful in increasing their market shares between 2018-23?
7.4. What are the most popular brands in the Japanese haircare market?

8 Company Profiles

8.1. Kao Corporation
8.2. Unilever Plc.
8.3. The Procter & Gamble Co
8.4. Shiseido Company, Limited

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher

List of Tables

Table 1: Japan haircare market value: $ million, 2018-23
Table 2: Japan haircare market volume: million units, 2018-23
Table 3: Japan haircare market category segmentation: % share, by value, 2018-23
Table 4: Japan haircare market category segmentation: $ million, 2018-23
Table 5: Japan haircare market geography segmentation: $ million, 2023
Table 6: Japan haircare market distribution: % share, by value, 2023
Table 7: Japan haircare market value forecast: $ million, 2023-28
Table 8: Japan haircare market volume forecast: million units, 2023-28
Table 9: Japan haircare market share: % share, by value, 2023
Table 10: Kao Corporation: Key Facts
Table 11: Kao Corporation: Annual Financial Ratios
Table 12: Kao Corporation: Key Employees
Table 13: Kao Corporation: Key Employees Continued
Table 14: Unilever Plc.: Key Facts
Table 15: Unilever Plc.: Annual Financial Ratios
Table 16: Unilever Plc.: Key Employees
Table 17: The Procter & Gamble Co: Key Facts
Table 18: The Procter & Gamble Co: Annual Financial Ratios
Table 19: The Procter & Gamble Co: Key Employees
Table 20: The Procter & Gamble Co: Key Employees Continued
Table 21: Shiseido Company, Limited: Key Facts
Table 22: Shiseido Company, Limited: Annual Financial Ratios
Table 23: Shiseido Company, Limited: Key Employees
Table 24: Shiseido Company, Limited: Key Employees Continued
Table 25: Japan Size of Population (million), 2019-23
Table 26: Japan Real GDP (constant 2010 prices, $ billion), 2019-23
Table 27: Japan GDP (current prices, $ billion), 2019-23
Table 28: Japan Inflation, 2019-23
Table 29: Japan Consumer Price Index (absolute), 2019-23
Table 30: Japan Exchange Rate, 2018-23

List of Figures

Figure 1: Japan haircare market value: $ million, 2018-23
Figure 2: Japan haircare market volume: million units, 2018-23
Figure 3: Japan haircare market category segmentation: $ million, 2018-23
Figure 4: Japan haircare market geography segmentation: % share, by value, 2023
Figure 5: Japan haircare market distribution: % share, by value, 2023
Figure 6: Japan haircare market value forecast: $ million, 2023-28
Figure 7: Japan haircare market volume forecast: million units, 2023-28
Figure 8: Forces driving competition in the haircare market in Japan, 2023
Figure 9: Drivers of buyer power in the haircare market in Japan, 2023
Figure 10: Drivers of supplier power in the haircare market in Japan, 2023
Figure 11: Factors influencing the likelihood of new entrants in the haircare market in Japan, 2023
Figure 12: Factors influencing the threat of substitutes in the haircare market in Japan, 2023
Figure 13: Drivers of degree of rivalry in the haircare market in Japan, 2023
Figure 14: Japan haircare market share: % share, by value, 2023

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Kao Corporation
Unilever Plc.
The Procter & Gamble Co
Shiseido Company, Limited

License	Format	Properties	Price
SINGLE USER LICENSE PDF	The product is a PDF.	This is a single user license, allowing one user access to the product.	€347EUR$350USD£292GBP
SITE LICENSE PDF	The product is a PDF.	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€520EUR$525USD£438GBP
ENTERPRISE LICENSE PDF	The product is a PDF.	This is an enterprise license, allowing all employees within your organization access to the product.	€693EUR$700USD£584GBP

Key Highlights

Scope

Reasons to Buy

Table of Contents

Companies Mentioned (Partial List)

Related Topics

Related Reports

Hair Styling Products Market in APAC 2025-2029

Professional Haircare Products Market 2024-2028

Haircare in Asia-Pacific

Haircare Global Industry Guide 2019-2028

Haircare Market - Forecasts from 2025 to 2030