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Haircare in Brazil

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    Report

  • 48 Pages
  • October 2024
  • Region: Brazil
  • MarketLine
  • ID: 6034260
Description Jump to:
Haircare in Brazil industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The haircare market consists of retail sales of conditioner, hair colorants, hair loss treatments, perms & relaxers, salon hair care, shampoo and styling agents. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2023 exchange rates
  • The Brazilian Haircare market had total revenues of $6.09 billion in 2023, representing a negative compound annual growth rate (CAGR) of 2.2% between 2018 and 2023.
  • Market consumption volumes declined with a negative CAGR of 0.1% between 2018 and 2023, to reach a total of 1.68 billion units in 2023.
  • The performance of the market is forecast to accelerate, with an anticipated CAGR of 2.3% for the five-year period 2023-28, which is expected to drive the market to a value of $6.82 billion by the end of 2028.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the haircare market in Brazil
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the haircare market in Brazil
  • Leading company profiles reveal details of key haircare market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Brazil haircare market with five year forecasts by both value and volume

Reasons to Buy

  • What was the size of the Brazil haircare market by value in 2023?
  • What will be the size of the Brazil haircare market in 2028?
  • What factors are affecting the strength of competition in the Brazil haircare market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Brazil's haircare market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Brazilian haircare market?
7.3. Which companies have been most successful in increasing their market shares between 2018-23?
7.4. Which companies market shares have suffered between 2018-23?
7.5. What are the most popular brands in the Brazilian haircare market?
8 Company Profiles
8.1. Unilever Plc.
8.2. L'Oreal SA
8.3. Wella AG
8.4. The Procter & Gamble Co
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher
List of Tables
Table 1: Brazil haircare market value: $ million, 2018-23
Table 2: Brazil haircare market volume: million units, 2018-23
Table 3: Brazil haircare market category segmentation: % share, by value, 2018-23
Table 4: Brazil haircare market category segmentation: $ million, 2018-23
Table 5: Brazil haircare market geography segmentation: $ million, 2023
Table 6: Brazil haircare market distribution: % share, by value, 2023
Table 7: Brazil haircare market value forecast: $ million, 2023-28
Table 8: Brazil haircare market volume forecast: million units, 2023-28
Table 9: Brazil haircare market share: % share, by value, 2023
Table 10: Unilever Plc.: Key Facts
Table 11: Unilever Plc.: Annual Financial Ratios
Table 12: Unilever Plc.: Key Employees
Table 13: L'Oreal SA: Key Facts
Table 14: L'Oreal SA: Annual Financial Ratios
Table 15: L'Oreal SA: Key Employees
Table 16: L'Oreal SA: Key Employees Continued
Table 17: Wella AG: Key Facts
Table 18: Wella AG: Key Employees
Table 19: The Procter & Gamble Co: Key Facts
Table 20: The Procter & Gamble Co: Annual Financial Ratios
Table 21: The Procter & Gamble Co: Key Employees
Table 22: The Procter & Gamble Co: Key Employees Continued
Table 23: Brazil Size of Population (million), 2019-23
Table 24: Brazil Real GDP (constant 2010 prices, $ billion), 2019-23
Table 25: Brazil GDP (current prices, $ billion), 2019-23
Table 26: Brazil Inflation, 2019-23
Table 27: Brazil Consumer Price Index (absolute), 2019-23
Table 28: Brazil Exchange Rate, 2018-23
List of Figures
Figure 1: Brazil haircare market value: $ million, 2018-23
Figure 2: Brazil haircare market volume: million units, 2018-23
Figure 3: Brazil haircare market category segmentation: $ million, 2018-23
Figure 4: Brazil haircare market geography segmentation: % share, by value, 2023
Figure 5: Brazil haircare market distribution: % share, by value, 2023
Figure 6: Brazil haircare market value forecast: $ million, 2023-28
Figure 7: Brazil haircare market volume forecast: million units, 2023-28
Figure 8: Forces driving competition in the haircare market in Brazil, 2023
Figure 9: Drivers of buyer power in the haircare market in Brazil, 2023
Figure 10: Drivers of supplier power in the haircare market in Brazil, 2023
Figure 11: Factors influencing the likelihood of new entrants in the haircare market in Brazil, 2023
Figure 12: Factors influencing the threat of substitutes in the haircare market in Brazil, 2023
Figure 13: Drivers of degree of rivalry in the haircare market in Brazil, 2023
Figure 14: Brazil haircare market share: % share, by value, 2023

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Unilever Plc.
  • L'Oreal SA
  • Wella AG
  • The Procter & Gamble Co

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