As the adoption of electric vehicles continues to grow, understanding consumer needs and priorities for home-based charging solutions is crucial for shaping future developments in the EV industry and utilities plans to support a massive shift in home energy consumption. This study investigates consumers’ charging location and equipment preferences, charging behavior and frequency, user experience, affordability, and space and future expansion considerations. It also investigates opportunities to coordinate the EV charging load with a smarter whole-home energy management approach.
This study pulls from Parks Associates survey 8,000 US households with internet access at home. The sample is representative of all US internet households, with quotas set for age, gender, household income, and education. Some questions related to electric vehicles will be shown to a 4,000 respondent sub-group that is also balanced demographically to be representative of all US internet households.
Key Questions Addressed:
- What are EV adoption trends and who are EV owners and intenders?
- What EV equipment are owners using at home and how did they acquire the equipment?
- What are their home charging patterns and preferences?
- How do EV owners think about their home energy consumption and home energy management?
- What other energy management products do EV owner use, and what is the demand for coordinating energy loads (thermostats, solar, battery storage, smart electric panels, HVAC, hot water heaters, appliances, etc.)
- Do EV owners participate in special utility rate plans and demand response programs?
- What is the demand for bi-directional charging and using an EV battery as a home energy source?
