Generative Artificial Intelligence in Security Market Report 2024

This Generative Artificial Intelligence (AI) In Security market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The generative artificial intelligence in security market size has grown exponentially in recent years. It will grow from $0.66 billion in 2023 to $0.8 billion in 2024 at a compound annual growth rate (CAGR) of 20.5%. The growth in the historic period can be attributed to an increase in cyber threats, the explosion of big data, advancements in generative models, new security challenges from the large number of connected devices, and the need for real-time threat detection and response.

The generative artificial intelligence in security market size is expected to see exponential growth in the next few years. It will grow to $1.69 billion in 2028 at a compound annual growth rate (CAGR) of 20.7%. The growth in the forecast period can be attributed to the growing complexity and frequency of cyberattacks, stricter data protection laws and regulations, integration with current security systems, the use of generative artificial intelligence for identity verification, and partnerships between public and private sectors. Major trends include improved malware analysis, tailored security solutions, collaborative threat intelligence, technology integration, and AI-driven incident response platforms.

The growing prevalence of cybersecurity threats is anticipated to drive the expansion of the generative artificial intelligence (AI) in security market. Cybersecurity threats encompass malicious activities aimed at compromising digital systems, such as hacking, malware, phishing, and ransomware attacks. These threats often exploit system vulnerabilities, human error, and increasingly sophisticated techniques employed by malicious actors seeking financial gain, data theft, or disruption. Generative AI in security plays a crucial role in addressing these threats by developing advanced models for threat detection, simulating potential attack scenarios, and enhancing response strategies, thereby bolstering overall security measures. For example, in June 2022, the Anti-Phishing Working Group (APWG) reported a significant rise in phishing attacks, with 384,291 incidents in March 2022 contributing to a total of 1,025,968 attacks in the first quarter. This figure marked the first time the total number of attacks surpassed one million, exceeding the previous record of 888,585 attacks recorded in the fourth quarter of 2021. Thus, the rising incidence of cybersecurity threats is fueling the growth of the generative AI in security market.

Key players in the generative AI in security market are focusing on developing cutting-edge products, such as next-generation scanners, to offer customizable AI-powered security solutions that enhance control and efficiency for enterprises. Next-generation scanners are advanced imaging devices that provide superior resolution, faster processing speeds, and more precise data capture compared to previous models. For instance, in May 2024, CalypsoAI Corp., a US-based AI security firm, introduced Customizable Generative AI Security Scanners. These scanners enable organizations to tailor their AI-powered security systems, define detailed policies, block or redact content, and create new categories based on proprietary data. Additionally, the scanners feature enhanced security functionalities for chatbots on platforms such as Slack and Microsoft Teams, integrating seamlessly with existing workflows and supporting various AI models to improve secure document handling and query management.

In July 2023, Cisco Systems Inc., a US-based technology company, acquired Armorblox Inc. for an undisclosed amount. This acquisition is intended to bolster Cisco’s security capabilities by integrating Armorblox's advanced use of large language models (LLMs) and natural language understanding. The move aims to enhance attack prediction, threat detection, and policy enforcement, thereby transforming the security landscape across Cisco’s portfolio. Armorblox Inc. is a US-based provider specializing in generative AI security solutions.

Major companies operating in the generative artificial intelligence in security market are Intel Corporation, International Business Machines Corporation (IBM), Nvidia Corporation, Palo Alto Networks, Fortinet Inc., CrowdStrike Holdings Inc., Elasticsearch B.V., AO Kaspersky Lab, Forcepoint, Arctic Wolf, Darktrace Holdings Limited, BeyondTrust Corporation, Sumo Logic, SentinelOne, Cybereason, LogRhythm, ExtraHop Networks, Securonix Inc., Vectra AI, Aqua Security, Menlo Security Inc., SparkCognition Inc., Deep Instinct Ltd, Acalvio Technologies.

North America was the largest region in the generative artificial intelligence in security market in 2023. The regions covered in the generative artificial intelligence in security market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the generative artificial intelligence in security market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Generative artificial intelligence (AI) in security involves using AI models to create or simulate data, patterns, or scenarios to improve security measures. This technology is applied in areas such as threat detection, anomaly identification, and generating synthetic data for training security systems. It helps in predicting, preventing, and responding to cybersecurity threats more effectively.

The primary types of generative AI in security include network security, application security, cloud security, and others. Network security, for instance, uses AI to detect, prevent, and respond to threats and vulnerabilities in network systems. It does this by analyzing patterns and anomalies to enhance overall cybersecurity. Services in this area include professional and managed services, with solutions offered through cloud-based or on-premises options, and it serves end users in sectors such as retail, banking, financial services and insurance, manufacturing, and healthcare.

The generative artificial intelligence in security market research report is one of a series of new reports that provides generative artificial intelligence in security market statistics, including generative artificial intelligence in security industry global market size, regional shares, competitors with a generative artificial intelligence in security market share, detailed generative artificial intelligence in security market segments, market trends and opportunities, and any further data you may need to thrive in the generative artificial intelligence in security industry. This generative artificial intelligence in security market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The generative artificial intelligence in security market consists of revenues earned by providing services such as surveillance and monitoring, threat detection and prevention, forensic analysis, and virtual assistants. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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