This Generative AI in Edtech market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.
The generative AI in edtech market size has grown exponentially in recent years. It will grow from $0.36 billion in 2024 to $0.53 billion in 2025 at a compound annual growth rate (CAGR) of 44.1%. The growth in the historic period can be attributed to enhanced learning outcomes, rises in education sectors, increasing demand for personalized and adaptive learning experiences, increases in student engagement and motivation, and exponential growth of data in the education sector.
The generative AI in edtech market size is expected to see exponential growth in the next few years. It will grow to $2.24 billion in 2029 at a compound annual growth rate (CAGR) of 43.7%. The growth in the forecast period can be attributed to government initiatives, rising demand for scalable and efficient educational solutions, investments from both public and private sectors, increasing adoption of digital learning platforms, and enhanced educational content creation. Major trends in the forecast period include emerging technologies, innovation in generative AI technologies, blockchain technology, automating content production processes, and machine learning algorithms.
The anticipated growth in the Generative AI in ed-tech market is driven by the increasing adoption of digital learning platforms and online education. These web-based environments facilitate the delivery of educational content and resources, allowing students to learn remotely through various tools and technologies. The rising use of digital learning platforms and online education is fueled by the demand for flexible and accessible learning options and the expansion of internet connectivity. Generative AI enhances these platforms by creating personalized learning experiences, generating interactive and adaptive content, automating administrative tasks, and providing real-time feedback and support. This collective approach improves engagement, accessibility, and educational outcomes for students in virtual settings. For example, in January 2024, Eurostat reported that 30% of EU internet users aged 16 to 74 had participated in an online course or used online learning material in 2023, up from 28% in 2022. Additionally, the World Economic Forum noted in January 2022 that digital learning registrations in the US rose from 71 million in 2020 to 92 million in 2021. Thus, the growing adoption of digital learning platforms and online education is significantly driving the Generative AI in edtech market.
Leading companies in the Generative AI in edtech market are focusing on developing innovative technologies, such as AI-driven education tools, to enhance personalized learning, automate content creation, and provide adaptive educational experiences. An AI-driven education tool is a software application or platform that uses artificial intelligence to improve teaching and learning processes. These tools leverage AI technologies to deliver personalized learning experiences, enhance educational outcomes, and streamline administrative tasks. For instance, in March 2023, Duolingo, a US-based company known for its learning apps and language certification, launched Duolingo Max. This AI-powered tool offers comprehensive guidance and conversation practice for language learners, featuring advanced AI-driven capabilities such as personalized tutoring tailored to individual learning styles and progress, and interactive conversation practice with AI. It provides real-time feedback and contextual explanations to help learners instantly understand and correct mistakes.
In July 2024, Schoolnet India Limited, an India-based company specializing in digital and digitally-enabled services, acquired Genius Teacher for an undisclosed amount. This acquisition aims to enhance Schoolnet's educational technology offerings by integrating advanced instructional tools and expanding its market reach. Genius Teacher, an India-based AI EdTech startup, focuses on improving the learning experience for students and teachers.
Major companies operating in the Generative AI in edtech market are Google LLC, Microsoft Corporation, Amazon Web Services Inc., International Business Machines Corporation, Pearson plc, McGraw Hill, Unacademy, Anthropic PBC, Coursera Inc., Duolingo, Grammarly Inc., Jasper AI inc., GoGuardian, Edmentum Inc., Brainly, Kiddom Inc., Writesonic, Cognii Inc., Edsby, Squirrel AI.
North America was the largest region in the Generative AI in edtech market in 2023. The regions covered in the Generative AI in edtech market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the Generative AI in edtech market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Generative AI in educational technology (edtech) involves the use of artificial intelligence (AI) systems to create or generate educational content, solutions, or tailored learning experiences. These AI systems utilize machine learning models to produce new, contextually relevant material or modify existing resources to fit the needs of learners. The goal of generative AI in edtech is to improve the efficiency, effectiveness, and personalization of education by using advanced technology to develop and adapt educational content and experiences.
Key technologies in generative AI for edtech include adaptive learning, content generation, automated grading, personalized tutoring, virtual simulations, and intelligent learning systems, among others. Adaptive learning technologies adjust the content and pace of learning based on each student's performance and preferences. By using data analytics and AI algorithms, these systems assess how well a student is understanding the material, enabling a customized learning experience that addresses their individual needs. These technologies can be deployed in various ways, including cloud-based or on-premises solutions, and are utilized by a range of end-users such as students, teachers, administrators, and educational institutions.
The Generative AI in edtech market research report is one of a series of new reports that provides Generative AI in edtech market statistics, including Generative AI in edtech industry global market size, regional shares, competitors with a Generative AI in edtech market share, detailed Generative AI in edtech market segments, market trends, and opportunities, and any further data you may need to thrive in the Generative AI in edtech industry. This Generative AI in edtech research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The Generative AI in edtech market consist of revenues earned by entities by providing services such as educational chatbots and assistants, language translation and localization, customized study plans, and behavioral and emotional analysis. The market value includes the value of related goods sold by the service provider or included within the service offering. The Generative AI in edtech market also include of sales of AI-based grading systems, predictive analytics platforms, curriculum development software, and AI-powered learning management systems. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The generative AI in edtech market size has grown exponentially in recent years. It will grow from $0.36 billion in 2024 to $0.53 billion in 2025 at a compound annual growth rate (CAGR) of 44.1%. The growth in the historic period can be attributed to enhanced learning outcomes, rises in education sectors, increasing demand for personalized and adaptive learning experiences, increases in student engagement and motivation, and exponential growth of data in the education sector.
The generative AI in edtech market size is expected to see exponential growth in the next few years. It will grow to $2.24 billion in 2029 at a compound annual growth rate (CAGR) of 43.7%. The growth in the forecast period can be attributed to government initiatives, rising demand for scalable and efficient educational solutions, investments from both public and private sectors, increasing adoption of digital learning platforms, and enhanced educational content creation. Major trends in the forecast period include emerging technologies, innovation in generative AI technologies, blockchain technology, automating content production processes, and machine learning algorithms.
The anticipated growth in the Generative AI in ed-tech market is driven by the increasing adoption of digital learning platforms and online education. These web-based environments facilitate the delivery of educational content and resources, allowing students to learn remotely through various tools and technologies. The rising use of digital learning platforms and online education is fueled by the demand for flexible and accessible learning options and the expansion of internet connectivity. Generative AI enhances these platforms by creating personalized learning experiences, generating interactive and adaptive content, automating administrative tasks, and providing real-time feedback and support. This collective approach improves engagement, accessibility, and educational outcomes for students in virtual settings. For example, in January 2024, Eurostat reported that 30% of EU internet users aged 16 to 74 had participated in an online course or used online learning material in 2023, up from 28% in 2022. Additionally, the World Economic Forum noted in January 2022 that digital learning registrations in the US rose from 71 million in 2020 to 92 million in 2021. Thus, the growing adoption of digital learning platforms and online education is significantly driving the Generative AI in edtech market.
Leading companies in the Generative AI in edtech market are focusing on developing innovative technologies, such as AI-driven education tools, to enhance personalized learning, automate content creation, and provide adaptive educational experiences. An AI-driven education tool is a software application or platform that uses artificial intelligence to improve teaching and learning processes. These tools leverage AI technologies to deliver personalized learning experiences, enhance educational outcomes, and streamline administrative tasks. For instance, in March 2023, Duolingo, a US-based company known for its learning apps and language certification, launched Duolingo Max. This AI-powered tool offers comprehensive guidance and conversation practice for language learners, featuring advanced AI-driven capabilities such as personalized tutoring tailored to individual learning styles and progress, and interactive conversation practice with AI. It provides real-time feedback and contextual explanations to help learners instantly understand and correct mistakes.
In July 2024, Schoolnet India Limited, an India-based company specializing in digital and digitally-enabled services, acquired Genius Teacher for an undisclosed amount. This acquisition aims to enhance Schoolnet's educational technology offerings by integrating advanced instructional tools and expanding its market reach. Genius Teacher, an India-based AI EdTech startup, focuses on improving the learning experience for students and teachers.
Major companies operating in the Generative AI in edtech market are Google LLC, Microsoft Corporation, Amazon Web Services Inc., International Business Machines Corporation, Pearson plc, McGraw Hill, Unacademy, Anthropic PBC, Coursera Inc., Duolingo, Grammarly Inc., Jasper AI inc., GoGuardian, Edmentum Inc., Brainly, Kiddom Inc., Writesonic, Cognii Inc., Edsby, Squirrel AI.
North America was the largest region in the Generative AI in edtech market in 2023. The regions covered in the Generative AI in edtech market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the Generative AI in edtech market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Generative AI in educational technology (edtech) involves the use of artificial intelligence (AI) systems to create or generate educational content, solutions, or tailored learning experiences. These AI systems utilize machine learning models to produce new, contextually relevant material or modify existing resources to fit the needs of learners. The goal of generative AI in edtech is to improve the efficiency, effectiveness, and personalization of education by using advanced technology to develop and adapt educational content and experiences.
Key technologies in generative AI for edtech include adaptive learning, content generation, automated grading, personalized tutoring, virtual simulations, and intelligent learning systems, among others. Adaptive learning technologies adjust the content and pace of learning based on each student's performance and preferences. By using data analytics and AI algorithms, these systems assess how well a student is understanding the material, enabling a customized learning experience that addresses their individual needs. These technologies can be deployed in various ways, including cloud-based or on-premises solutions, and are utilized by a range of end-users such as students, teachers, administrators, and educational institutions.
The Generative AI in edtech market research report is one of a series of new reports that provides Generative AI in edtech market statistics, including Generative AI in edtech industry global market size, regional shares, competitors with a Generative AI in edtech market share, detailed Generative AI in edtech market segments, market trends, and opportunities, and any further data you may need to thrive in the Generative AI in edtech industry. This Generative AI in edtech research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The Generative AI in edtech market consist of revenues earned by entities by providing services such as educational chatbots and assistants, language translation and localization, customized study plans, and behavioral and emotional analysis. The market value includes the value of related goods sold by the service provider or included within the service offering. The Generative AI in edtech market also include of sales of AI-based grading systems, predictive analytics platforms, curriculum development software, and AI-powered learning management systems. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Generative AI in Edtech Market Characteristics3. Generative AI in Edtech Market Trends and Strategies4. Generative AI in Edtech Market - Macro Economic Scenario Including the Impact of Interest Rates, Inflation, Geopolitics, and the Recovery from COVID-19 on the Market32. Global Generative AI in Edtech Market Competitive Benchmarking and Dashboard33. Key Mergers and Acquisitions in the Generative AI in Edtech Market34. Recent Developments in the Generative AI in Edtech Market
5. Global Generative AI in Edtech Growth Analysis and Strategic Analysis Framework
6. Generative AI in Edtech Market Segmentation
7. Generative AI in Edtech Market Regional and Country Analysis
8. Asia-Pacific Generative AI in Edtech Market
9. China Generative AI in Edtech Market
10. India Generative AI in Edtech Market
11. Japan Generative AI in Edtech Market
12. Australia Generative AI in Edtech Market
13. Indonesia Generative AI in Edtech Market
14. South Korea Generative AI in Edtech Market
15. Western Europe Generative AI in Edtech Market
16. UK Generative AI in Edtech Market
17. Germany Generative AI in Edtech Market
18. France Generative AI in Edtech Market
19. Italy Generative AI in Edtech Market
20. Spain Generative AI in Edtech Market
21. Eastern Europe Generative AI in Edtech Market
22. Russia Generative AI in Edtech Market
23. North America Generative AI in Edtech Market
24. USA Generative AI in Edtech Market
25. Canada Generative AI in Edtech Market
26. South America Generative AI in Edtech Market
27. Brazil Generative AI in Edtech Market
28. Middle East Generative AI in Edtech Market
29. Africa Generative AI in Edtech Market
30. Generative AI in Edtech Market Competitive Landscape and Company Profiles
31. Generative AI in Edtech Market Other Major and Innovative Companies
35. Generative AI in Edtech Market High Potential Countries, Segments and Strategies
36. Appendix
Executive Summary
Generative AI in Edtech Global Market Report 2025 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on generative ai in edtech market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for generative ai in edtech ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The generative ai in edtech market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include: the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) By Technology: Adaptive Learning; Content Generation; Automated Grading; Personalized Tutoring; Virtual Simulations; Intelligent Learning System; Other Applications2) By Deployment: Cloud; on-Premise
3) By End-User: Students; Teachers; Administrators; Educational Institutions; Other End-Users
Subsegments:
1) By Adaptive Learning: Personalized Learning Paths; Real-time Analytics; Skill Assessment Tools; Learning Style Adaptation2) By Content Generation: Automated Curriculum Creation; Interactive Learning Materials; Text Summarization Tools; Language Translation Services
3) By Automated Grading: Essay Scoring Systems; Multiple Choice Grading; Rubric-based Assessment Tools; Feedback Generation Tools
4) By Personalized Tutoring: AI-driven Tutoring Systems; Peer Learning Networks; Homework Help Bots; Progress Tracking Tools
5) By Virtual Simulations: Lab Simulations; Role-playing Scenarios; Gamified Learning Environments; Augmented Reality (AR) Experiences
6) By Intelligent Learning System: Learning Management Systems (LMS); Behavioral Analytics; Predictive Analytics Tools; Collaborative Learning Systems
7) By Other Applications: AI-powered Educational Assistants; Speech Recognition Technology; Content Accessibility Tools; Learning Resource Recommenders
Key Companies Mentioned: Google LLC; Microsoft Corporation; Amazon Web Services Inc.; International Business Machines Corporation; Pearson plc
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
The major companies featured in this Generative AI in Edtech market report include:- Google LLC
- Microsoft Corporation
- Amazon Web Services Inc.
- International Business Machines Corporation
- Pearson plc
- McGraw Hill
- Unacademy
- Anthropic PBC
- Coursera Inc.
- Duolingo
- Grammarly Inc.
- Jasper AI Inc.
- GoGuardian
- Edmentum Inc.
- Brainly
- Kiddom Inc.
- Writesonic
- Cognii Inc.
- Edsby
- Squirrel AI
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 200 |
| Published | April 2025 |
| Forecast Period | 2025 - 2029 |
| Estimated Market Value ( USD | $ 0.53 Billion |
| Forecasted Market Value ( USD | $ 2.24 Billion |
| Compound Annual Growth Rate | 43.7% |
| Regions Covered | Global |
| No. of Companies Mentioned | 21 |
