Fidget Toys Market Report 2026

The fidget toys market size has grown rapidly in recent years. It will grow from $6.98 billion in 2025 to $8 billion in 2026 at a compound annual growth rate (CAGR) of 14.6%. The growth in the historic period can be attributed to increasing awareness of mental health needs, rising diagnosis of attention-related disorders, expansion of special education programs, growth of novelty toy markets, widespread availability through online channels.

The fidget toys market size is expected to see rapid growth in the next few years. It will grow to $13.66 billion in 2030 at a compound annual growth rate (CAGR) of 14.3%. The growth in the forecast period can be attributed to growing focus on child and adult mental wellness, increasing demand for therapeutic consumer products, expansion of sustainable toy manufacturing, rising customization in sensory toys, growth of wellness-oriented consumer spending. Major trends in the forecast period include increasing demand for stress-relief and sensory products, rising popularity of educational and therapeutic toys, growing use of eco-friendly toy materials, expansion of multi-sensory toy designs, enhanced focus on mental wellness support.

The increase in stress and anxiety is expected to drive the growth of the fidget toys market going forward. Stress and anxiety refer to a state of mental and emotional tension or discomfort resulting from pressure (stress) and persistent worry or fear (anxiety). Growing work pressures, social expectations, and financial instability contribute to increasing psychological strain. Fidget toys help alleviate stress and anxiety by channeling excess nervous energy, improving focus, and providing sensory engagement, which can reduce overall tension and promote relaxation. For instance, in October 2023, according to the Australian Bureau of Statistics (ABS), an Australia-based organization, approximately 42.9% of individuals aged 16 to 85 have experienced a mental disorder at some point in their lives. Additionally, 21.5% of this population had a mental disorder within the past year, with anxiety being the most prevalent, affecting 17.2% of those aged 16 to 85. Among those aged 16 to 24, 38.8% reported having a mental disorder in the last year. Therefore, the increase in stress and anxiety is driving the growth of the fidget toy market.

Leading companies in the market are developing bendable fidget toys to enhance sensory stimulation, improve focus, and provide effective stress relief for diverse users. Bendable fidget toys are flexible toys that can be twisted and shaped, offering a hands-on way to reduce stress and maintain focus. For instance, in September 2023, Fun in Motion Toys, Inc., a US-based toy manufacturer, launched Nockles. Nockles are innovative, soft, and bendable fidget toys that snap together, pull apart, and form different geometric shapes. The toys provide sensory stimulation and can help with sensory processing, stress relief, and focus. The collection includes five vibrant and interconnectable products, including Diga, Loop, Tetra, Cube, and Sphere, designed for both simple and advanced fidgeting, catering to those who want a quick distraction or a more interactive play experience.

In March 2023, Doms Industries Pvt. Ltd., an India-based manufacturer of stationery products, acquired ClapJoy for an undisclosed amount. The acquisition aims to expand Doms Industries' product portfolio and strengthen its position in the fidget toy market. ClapJoy is an India-based manufacturer and provider of toys and recreational products, specializing in fidget toys and sensory products designed to promote relaxation and focus.

Major companies operating in the fidget toys market are LEGO Group, Hasbro Inc., Mattel Inc., Spin Master Corp., Zuru Inc., Ravensburger AG, Fat Brain Toys LLC, Funskool Ltd., Schylling Inc., Goliath Games LLC, ARK Therapeutic Services Inc., Bouncy Bands LLC, Calm Strips LLC, Fun in Motion Toys Inc., Harkla, Sensory Direct Limited, Tangle Inc., The Pencil Grip Inc., Antsy Labs LLC, Mindware Inc., Rysilicone.com.

North America was the largest region in the fidget toys market in 2025. The regions covered in the fidget toys market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the fidget toys market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The fidget toys market consists of sales of fidget spinners, fidget cubes, fidget rings, and fidget pens. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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