Fidget Toys Market Report 2025

This Fidget Toys market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The fidget toys market size has grown rapidly in recent years. It will grow from $6.08 billion in 2024 to $6.98 billion in 2025 at a compound annual growth rate (CAGR) of 14.8%. The growth in the historic period can be attributed to increasing awareness of stress relief benefits, rising prevalence of attention disorders, demand for sensory toys in educational settings, innovations in toy design, influence of early viral trends, growing interest in mental health, need for portable, engaging tools for children and adults.

The fidget toys market size is expected to see rapid growth in the next few years. It will grow to $11.96 billion in 2029 at a compound annual growth rate (CAGR) of 14.4%. The growth in the forecast period can be attributed to increasing focus on mental wellness and mindfulness, expansion of customization options, rising demand for eco-friendly products, development of new and innovative designs, the growth of online retail channels, and ongoing celebrity endorsements and social media influence. Major trends in the forecast period include integration of smart technology, eco-friendly and sustainable materials, customizable and personalized designs, fidget toys into wearable formats, growth in interactive and educational variants, influence of viral social media.

The rise in stress and anxiety is projected to boost the growth of the fidget toys market in the future. Stress and anxiety signify a condition of mental and emotional strain or discomfort caused by pressure (stress) and ongoing worry or fear (anxiety). Factors such as heightened work demands, social pressures, and financial insecurity contribute to increasing psychological stress. Fidget toys serve to relieve stress and anxiety by channeling excess nervous energy, enhancing concentration, and offering sensory engagement, which can help diminish overall tension and foster relaxation. For example, in October 2023, the Australian Bureau of Statistics (ABS), an organization based in Australia, reported that around 42.9% of people aged 16 to 85 have encountered a mental disorder at some point in their lives. Furthermore, 21.5% of this demographic experienced a mental disorder in the past year, with anxiety being the most common, affecting 17.2% of those aged 16 to 85. Among individuals aged 16 to 24, 38.8% reported experiencing a mental disorder in the past year. Thus, the increasing levels of stress and anxiety are propelling the growth of the fidget toy market.

Leading companies in the fidget toys market are focusing on developing bendable fidget toys to enhance sensory stimulation, improve focus, and offer effective stress relief. Bendable fidget toys are flexible items that can be twisted and shaped, providing a tactile way to manage stress and stay focused. For instance, in September 2023, Fun in Motion Toys, Inc., a US-based toy manufacturer, introduced Nockles. These innovative, soft, and bendable fidget toys can snap together, pull apart, and form various geometric shapes. Nockles offer sensory stimulation and assist with sensory processing, stress relief, and concentration. The collection features five colorful, interconnectable products, including Diga, Loop, Tetra, Cube, and Sphere, designed for both simple and advanced fidgeting, catering to users seeking either a quick distraction or a more engaging play experience.

In March 2023, Doms Industries Pvt. Ltd., a manufacturer of stationery products based in India, acquired ClapJoy for an undisclosed sum. This acquisition is intended to enhance Doms Industries' product portfolio and reinforce its presence in the fidget toy market. ClapJoy, also based in India, specializes in the production and provision of toys and recreational items, particularly focusing on fidget toys and sensory products that are designed to encourage relaxation and improve concentration.

Major companies operating in the fidget toys market are LEGO Group, Hasbro Inc., Mattel Inc., Spin Master Corp., Zuru Inc., Ravensburger AG, Fat Brain Toys LLC, Funskool Ltd., Schylling Inc., Goliath Games LLC, ARK Therapeutic Services Inc., Bouncy Bands LLC, Calm Strips LLC, Fun in Motion Toys Inc., Harkla, Sensory Direct Limited, Tangle Inc., The Pencil Grip Inc., Antsy Labs LLC, Mindware Inc., Rysilicone.com.

North America was the largest region in the fidget toys market in 2023. The regions covered in the fidget toys market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the fidget toys market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Fidget toys are small, handheld items intended to provide sensory stimulation, aid in focus, and help alleviate stress or anxiety. They are commonly used by individuals who need a way to channel excess energy, enhance concentration, or manage stress through tactile and engaging means.

The main categories of fidget toys include calming fidget toys, alerting fidget toys, chewy fidget toys, resistance fidget toys, tactile fidget toys, and others. Calming fidget toys are designed to mitigate stress and anxiety by offering soothing sensory experiences. These toys are made from a variety of materials, including plastic, metal, silicone, wood, and more. They are distributed through both online and offline channels and are used for various applications, including managing attention deficit or hyperactivity disorder, autism, Asperger syndrome, and other conditions.

The fidget toys market research report is one of a series of new reports that provides fidget toys market statistics, including fidget toys industry global market size, regional shares, competitors with a fidget toys market share, detailed fidget toys market segments, market trends and opportunities, and any further data you may need to thrive in the fidget toys industry. This fidget toys market research report delivers a complete perspective on everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The fidget toys market consists of sales of fidget spinners, fidget cubes, fidget rings, and fidget pens. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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