Exercise Band Market Report 2024

This Exercise Band market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The exercise band market size has grown rapidly in recent years. It will grow from $1.28 billion in 2023 to $1.52 billion in 2024 at a compound annual growth rate (CAGR) of 18.3%. The growth in the historic period can be attributed to increased health awareness, rising fitness trends, cost-effectiveness, versatility, portability, increased awareness of chronic diseases, and the growth of home fitness solutions.

The exercise band market size is expected to see rapid growth in the next few years. It will grow to $2.99 billion in 2028 at a compound annual growth rate (CAGR) of 18.5%. Growth in the forecast period is expected to be driven by the rise of digital fitness trends, a growing emphasis on personalized fitness, the expansion of fitness communities, increased interest in functional training, the health and wellness industry’s growth, and innovations in product features. Key trends during this period will include the integration of smart technology, the use of advanced materials, customization options, the expansion of digital fitness platforms, a focus on functional fitness, the rise of home fitness equipment, and a shift towards sustainability.

The rise in physical activities and regular exercise is expected to drive growth in the exercise band market. Physical activities and regular exercise encompass both structured and unstructured activities that enhance physical fitness, health, and overall well-being. This increase can be attributed to growing health awareness, rising fitness trends, and recognition of the benefits of exercise in preventing chronic diseases and improving general well-being. Exercise bands play a significant role in supporting physical activities and workouts by offering versatile resistance training options, enabling individuals to enhance strength, flexibility, and overall fitness across various workout environments and intensity levels. For example, in September 2023, the UK Fitness Report published by PureGym Limited, a UK-based health club chain, revealed that gym membership in the UK increased by 2% compared to the previous year, with 16% of the population being gym members. Additionally, another 16% of individuals expressed intentions to join a gym in 2024. This rise in physical activities and exercise is contributing to the growth of the exercise band market.

Leading companies in the exercise band market are concentrating on creating innovative home workout solutions, such as smart resistance bands, to improve workout tracking and deliver personalized fitness insights, thereby increasing user engagement and fostering product innovation. Smart resistance bands are advanced fitness tools that include sensors or Bluetooth technology, enabling them to monitor real-time workout metrics, including force, repetitions, and form, to provide feedback and enhance exercise routines. For example, in September 2023, STRAFFR, a Germany-based firm specializing in smart fitness bands and equipment, introduced a smart resistance band aimed at improving fitness training. This innovative resistance band integrates effortlessly with a dedicated app, allowing users to receive real-time feedback and comprehensive training analytics. With this technology, STRAFFR seeks to transform home workouts by offering personalized insights, assisting users in tracking their progress, and optimizing their training plans. The combination of smart features with traditional resistance training provides a well-rounded solution for fitness enthusiasts aiming to enhance their strength and performance.

In February 2024, FitLab Inc., a US-based fitness and sports lifestyle company, acquired Assault Fitness and RPM Training Co. for an undisclosed amount. This acquisition is aimed at enhancing FitLab's integrated fitness platform by expanding its portfolio of industry-leading products and services, incorporating Assault Fitness's renowned cardio equipment and RPM Training's performance gear and apparel. This expansion better serves FitLab's members across various fitness and wellness needs. Assault Fitness is a US-based company specializing in the design and manufacture of fitness equipment, while RPM Training Co. is a US-based manufacturer of fitness equipment, including exercise bands.

Major companies operating in the exercise band market are Adidas AG, Rogue Fitness Inc., Everlast Worldwide Inc., Zumba Fitness LLC, Horizon Fitness Inc., Champion Sports LLC, SPRI Products Inc., GoFit Inc., Victorem, Lifeline Fitness, BodyBoss Inc., Bodylastics LLC, Fit Simplify LLC, Gains In Bulk LLC, GYMBOSS LLC, Kootek Inc., Live Infinitely LLC, StrongLifts LLC, V Tone Fitness Inc., WOD Nation Fitness, Perform Better Inc., Black Mountain Products, Rubberbanditz LLC, Super Exercise Band, Velocity Fitness LLC, NuFit Inc.

North America was the largest region in the exercise band market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the exercise band market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the exercise band market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Exercise bands are elastic tools used for resistance training, rehabilitation, and fitness routines. They are designed to enhance strength, flexibility, and endurance by providing varying levels of resistance when stretched. These bands are popular among individual users, health clubs, and gyms, offering a cost-efficient option for muscle conditioning and strength training.

The primary types of exercise bands are strip exercise bands and tube exercise bands. Strip exercise bands are flat, elastic bands commonly used for resistance and stretching exercises, ideal for strength-building and flexibility workouts due to their consistent resistance. They are distributed through online and offline channels, serving end-users such as individuals, health clubs, gyms, and more.

The exercise band market research report is one of a series of new reports that provides exercise band market statistics, including exercise band industry global market size, regional shares, competitors with an exercise band market share, detailed exercise band market segments, market trends and opportunities, and any further data you may need to thrive in the exercise band industry. This exercise band market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The exercise band market consists of sales of loop bands, figure-eight bands, therapy bands, resistance tubes with handles, and fabric bands. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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