Digital Personalized Nutrition Market Report 2024

This Digital Personalized Nutrition market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The digital personalized nutrition market size has grown exponentially in recent years. It will grow from $0.62 billion in 2023 to $0.75 billion in 2024 at a compound annual growth rate (CAGR) of 20.5%. The growth during the historic period can be attributed to the introduction of wearable solutions, an increase in the incidence of various illnesses, a rise in the geriatric population, growing popularity of personalized nutritional guidance, and an increase in disposable income.

The digital personalized nutrition market size is expected to see exponential growth in the next few years. It will grow to $1.59 billion in 2028 at a compound annual growth rate (CAGR) of 20.8%. The growth in the forecast period can be attributed to the rising demand for personalized nutrition products, increased smartphone penetration and health applications, growing consumer health awareness, a rising preference for healthy lifestyles, and a surge in consumer preference for high-quality food. Key trends during this period include technological advancements, product innovations, the emergence of a startup ecosystem with increasing adoption of online personalized nutrition services, and advancements in health monitoring apps.

The rising prevalence of lifestyle diseases is anticipated to drive the growth of the digital personalized nutrition market. Lifestyle diseases, which are primarily influenced by an individual's lifestyle choices and behaviors rather than solely by infections or genetic factors, include conditions such as heart disease, diabetes, and obesity. Contributing factors to these diseases include modern lifestyle changes, urbanization, sedentary behavior, poor diet, increased intake of processed foods, and heightened stress levels. Digital personalized nutrition addresses these challenges by offering customized dietary recommendations based on individual health data, thereby supporting healthier eating habits and potentially mitigating or reducing the severity of conditions like diabetes, obesity, and cardiovascular disease. For example, the International Diabetes Federation reported in 2021 that around 537 million adults aged 20-79 were living with diabetes globally, a figure projected to rise to 643 million by 2030 and 783 million by 2045. This growing incidence of lifestyle diseases is fueling the demand for digital personalized nutrition solutions.

Leading companies in the digital personalized nutrition market are focusing on technological innovations, such as AI-driven nutrition platforms, to offer more precise and personalized dietary recommendations, boost user engagement, and improve health outcomes for individuals dealing with lifestyle-related diseases. AI-driven nutrition platforms leverage artificial intelligence to analyze individual health data and create optimized nutrition plans. For instance, in December 2023, Helo Corp, a U.S.-based health and wellness technology company, introduced Nutramatic, an AI-powered personalized nutrition service. Nutramatic provides customized diet plans based on comprehensive health assessments, ongoing dietary recommendations, and integration with wearable devices, along with real-time health metrics monitoring and adaptive recommendations to improve user wellness.

In November 2023, Viome Life Sciences, a U.S.-based company specializing in personalized dietary recommendations derived from advanced health and microbiome data, acquired Naring Health for an undisclosed amount. This acquisition aims to enhance Viome's ability to deliver more detailed and tailored nutrition solutions by leveraging Naring Health's expertise and technology. Naring Health, a U.S.-based digital health and wellness company, offers personalized clinical and molecular data to support informed decision-making.

Major companies operating in the digital personalized nutrition market are Noom Inc., 23andMe Holding Co., MyFitnessPal Inc., DayTwo Inc., Nutrisense Inc., Viome Life Sciences Inc., Lumen Technologies Inc, Healthifyme Wellness Products and Services Private Limited, Nutrium, Habit LLC, Levels Health Inc., Lifesum AB, Second Nature Healthy Habits Ltd, InsideTracker, BiogeniQ Inc., CircleDNA, Persona Nutrition, Nutrigenomix Inc., Rootine, Caligenix Inc., GenoPalate Inc., Culina Health Inc., Baze Labs GmbH, Foodvisor.

North America was the largest region in the digital personalized nutrition market in 2023. The regions covered in the digital personalized nutrition market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the digital personalized nutrition market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Digital personalized nutrition involves a customized approach to dietary recommendations and meal planning that utilizes digital technology and data analytics. By incorporating individual-specific information - such as genetic data, health metrics, lifestyle habits, and personal preferences - this approach aims to create tailored nutrition plans. The goal is to enhance individual health and wellness with more effective dietary guidance than generalized recommendations.

The main purchase models in the digital personalized nutrition market include subscription and one-time purchase. The subscription model provides customers with ongoing access to personalized nutrition plans, dietary recommendations, and continuous support through digital platforms, typically for a regular fee (monthly, quarterly, or annually). Applications of digital personalized nutrition cover areas such as general health and fitness, disease-specific needs, and sports nutrition, and are utilized by various end-users including direct consumers, wellness and fitness centers, hospitals and clinics, and institutions.

The digital personalized nutrition market research report is one of a series of new reports that provides digital personalized nutrition market statistics, including the digital personalized nutrition industry global market size, regional shares, competitors with digital personalized nutrition market share, detailed digital personalized nutrition market segments, market trends, and opportunities, and any further data you may need to thrive in the digital personalized nutrition industry. These digital personalized nutrition market research reports deliver a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The digital personalized nutrition market consists of revenues earned by entities by providing services such as personalized meal plans, genetic testing, wearable devices, mobile apps, online consultations, nutritional supplements, food sensitivity testing, behavioral coaching, and meal delivery services. The market value includes the value of related goods sold by the service provider or included within the service offering. The digital personalized nutrition market includes sales of genetic testing kits, food sensitivity test kits, and DNA and microbiome testing kits. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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